PPC Manager

Dignity PLC; United Kingdom; Hybrid; GBP 30,000 - 40,000; Full time

Job summary

A renowned funeral services provider in the UK is seeking a PPC Manager to optimize digital marketing campaigns. This hybrid role involves planning and launching multi-platform campaigns, collaborating with various teams, and utilizing AI tools. Ideal candidates should possess strong analytical skills and experience with Google Ads and similar platforms. With a salary up to £40,000, this position provides opportunities for growth in a meaningful work environment.

Benefits

Annual salary up to £40,000

25 Days Holiday + Bank Holidays

BUPA Healthcare

Pension Scheme (4% matched)

Life Assurance X2 Annual Salary

Access to internal apprenticeship & development schemes

Qualifications

• Experience managing paid media campaigns across multiple platforms is crucial.
• Strong analytical and campaign setup skills required.
• Hands-on experience with AI-powered marketing tools is needed.

Responsibilities

• Plan, launch, and optimize paid search and social campaigns.
• Conduct keyword research and manage creative assets.
• Collaborate with various teams for aligned marketing efforts.

Skills

Digital marketing

Paid media campaigns

Analytical skills

Collaboration

AI marketing tools

Education

Degree in Marketing or related field

Tools

Google Ads

Meta Ads Manager

Google Analytics

Taboola

Microsoft Ads

Job description

Overview

PPC Manager – Contract: Full-Time, Permanent (38.75 hours per week). Location: Maidenhead, Berkshire (Hybrid). Salary: Up to £40,000 per annum.

Join Dignity Funerals – A trusted name in compassionate care and innovation. At Dignity, we believe in supporting families with dignity, respect and professionalism during life’s most sensitive moments. As we continue to evolve our services, our digital funeral plan products are becoming a vital part of how we help people plan ahead with confidence and ease. We’re now looking for a Digital Marketing Executive to join our team in Maidenhead. This hybrid role is a fantastic opportunity for someone early in their marketing career who’s ready to take ownership, experiment with cutting-edge tools, and grow into a more senior role.

Responsibilities

• Plan, launch and optimise paid search, display and social campaigns across multiple platforms.
• Conduct keyword research, write compelling ad copy and manage creative assets for digital display.
• Apply AI tools to improve targeting, automate optimisation and generate performance insights.
• Own campaign reporting—extract and consolidate data, translate data into clear, actionable recommendations using visual storytelling.
• Collaborate with CRM, SEO, content and web teams to align paid media with broader marketing efforts.
• Assist with website updates, landing page creation and SEO improvements to support acquisition and conversion.
• Ensure all campaigns adhere to brand guidelines and deliver a consistent, high-quality customer experience.
• Monitor budgets and campaign spend to ensure delivery against targets and KPIs.

What we are looking for

• A self-starter with a passion for digital marketing/performance optimisation.
• Experience managing paid media campaigns across platforms like Google Ads, Meta Ads Manager, Microsoft Ads and Taboola.
• Someone who thrives in a fast-paced environment and enjoys managing multiple campaigns.
• A collaborative team player who communicates clearly with both technical and non-technical stakeholders.
• Hands-on experience with AI-powered marketing tools and an understanding of how large language models can enhance campaign performance.
• Strong analytical skills and proficiency in campaign setup best practices.
• Excel or Google Sheets skills and experience with analytics platforms like Google Analytics or Looker Studio.
• A degree in Marketing, Digital Media, Business or a related field is preferred but not essential. Certifications in Google Ads or Meta Blueprint are advantageous.

Why Join Us?

At Dignity Funerals, we offer a role with purpose, where your work makes a real difference. You will be part of a supportive team with opportunities to develop your skills and contribute to a company that values respect, integrity, and compassion. If you're looking to build your career in a role that blends innovation with meaningful impact, we'd love to hear from you. Join us in shaping the future of digital funeral planning.

What we provide to you

• Annual salary of up to £40,000.
• 25 Days Holiday + Bank Holidays.
• BUPA Healthcare (Self).
• Pension Scheme (4% matched).
• Life Assurance X2 Annual Salary.
• Access to our internal apprentice & personal development schemes.

What are the next steps?

To be considered for this role, please submit your application via the ‘apply’ button, where a member of our Talent Team will review your application.

About Us

We are Dignity, one of the UK’s oldest and most trusted funeral providers, with over 200 years of history, 570 branches, and 46 crematoria. From launching the UK’s first funeral plan to helping shape modern regulation, we have led the way in supporting families with care, compassion, and professionalism. Now we are building the UK’s leading end of life company. As part of the Dignity Group, we also operate Farewill, the country’s largest will writer and one of the UK’s top probate providers, giving families support not just at the funeral, but before and after as well. Today we are over 4,000 people across the UK, all driven by the same goal: to care for families with compassion and make the UK a world leader in end of life care. Here to help, whenever you need.

Note: FCA Statement and Equality, Diversity and Inclusion Statement are included as part of the original job posting. We preserve these statements here in text form, as applicable to the role and company policy. FCA Statement: We are regulated by the FCA; therefore, some roles may be subject to background checks. Equality, Diversity and Inclusion Statement: We know that diverse teams make better decisions, build better products, and create a better place to work. Whoever you are, wherever you’re from, and whatever your life looks like, we’d love to hear from you. And if there’s anything you need to make the process more accessible, please let us know. Any unsolicited submissions from agencies will be accepted as a direct application from the candidate, and no fees will be payable. We reserve the right, depending on application numbers, to close or extend the closing dates for positions; we would therefore recommend an early application.