PPC Manager

LeoVegas UK; United Kingdom; Hybrid; GBP 35,000 - 60,000; Full time

Job summary

A leading company in the iGaming industry is seeking a PPC Manager to enhance their paid search campaigns for UK brands. The role involves managing day-to-day PPC activities, optimizing performance, and collaborating closely with both local and central teams. Ideal candidates will have strong experience in Google Ads and Microsoft Advertising, with a data-driven approach to achieve acquisition goals.

Benefits

Hybrid working - 3 days at office, 2 days at home

Workation - Take your job on an adventure for up to 4 weeks per year

28 days of paid leave plus all public holidays

Pension match contributions up to 6%

Comprehensive healthcare coverage via BUPA

Wellbeing allowance of £250 annually

Complimentary snacks and drinks, weekly breakfasts and lunches

Regular team events and sporting opportunities

Up to 6 months of full maternity pay

Qualifications

• Significant hands-on experience managing paid search campaigns via Google Ads and Microsoft Advertising.
• A strong track record of delivering efficient acquisition performance in a data-led environment.
• Deep understanding of performance metrics, bid strategies, and tracking technologies.

Responsibilities

• Managing and optimising paid search campaigns across Google and Microsoft platforms.
• Delivering against KPIs such as CPA, ROAS and managing campaign budgets.
• Collaborating with internal teams to align paid search activity with business initiatives.

Skills

Data-driven decision making

Attention to detail

Strong communication skills

Organisational skills

Proactive mindset

Tools

Google Ads

Microsoft Advertising

Google Analytics

Tableau

Job description

ABOUT THE ROLE

We’re looking for a highly motivated and data-driven PPC Manager to manage and optimise the paid search activity for our UK brands: BetMGM, LeoVegas and Pink Casino.

This is a hands-on role, responsible for the day-to-day planning, execution and performance optimisation of our paid search campaigns across Google Ads and Microsoft Advertising. You’ll work locally within the UK Marketing department, with a clear focus on acquisition efficiency and brand growth in a competitive market.

You’ll also maintain a strong connection with the central PPC team, who manage campaigns across other global markets, to ensure alignment on strategy, knowledge sharing, platform best practices and consistent execution standards.

YOU WILL BE RESPONSIBLE FOR:

• Owning the management and optimisation of paid search campaigns across Google and Microsoft platforms for BetMGM, LeoVegas and Pink Casino
• Delivering against key KPIs such as CPA, ROAS and NDC volume, ensuring spend is effectively deployed
• Creating and maintaining high-performance campaigns across both always-on and event-led activity
• Conducting ongoing keyword research, ad copy testing, bidding strategy optimisation and audience targeting
• Managing campaign budgets, forecasts and pacing to ensure investment is aligned with business priorities
• Partnering with our media agency to enhance performance, adopt platform innovations and track competitors
• Working closely with the central PPC team to ensure strategic alignment, consistency and adoption of best practice across markets
• Reporting on campaign performance with clear insight and recommendations for improvement
• Collaborating with internal teams to align paid search activity with CRM programmes, brand campaigns and product initiatives

OUR SUCCESSFUL CANDIDATE WILL HAVE THE FOLLOWING:

• Significant hands-on experience managing paid search campaigns via Google Ads and Microsoft Advertising
• A strong track record of delivering efficient acquisition performance in a data-led environment
• Deep understanding of performance metrics, bid strategies, attribution models and tracking technologies
• Proficiency in using analytics tools such as Google Analytics and Tableau (or similar)
• Experience working with or managing external media agencies
• Excellent attention to detail and strong organisational skills
• Strong communication skills with the ability to present performance insight clearly and confidently
• A proactive, curious mindset with the ability to thrive in a fast-paced, multi-brand environment
• Experience in gaming or other regulated categories is advantageous but not essential

WHO WE ARE

At the core of LeoVegas Group is Team Leo. Our culture is our foundation and is what enables us to innovate, build, and lead as we trailblaze our way through the igaming industry. We’re a team of over 2000 innovators, initiators, and groundbreakers working in a fast-paced and agile environment across 19 offices worldwide.

BENEFITS

• Hybrid working - 3 days per week at the office, with flexibility for 2 days at home
• Workation – Take your job on an adventure with our Workation benefit for up to 4 weeks per year (T&Cs apply).
• Plenty of time to recharge – 28 days of paid leave, plus all public and bank holidays in England.
• Invest in your future – We match pension contributions up to 6%.
• Comprehensive healthcare – BUPA coverage, including pre-existing conditions, plus a cashback plan for dental, optical, and other treatments.
• Wellbeing allowance – £250 annual allowance for you to invest in your health and wellbeing (T&Cs apply).
• A great workplace experience – Talented colleagues, complimentary snacks and drinks, as well as breakfasts and lunches on a weekly basis
• A social culture you’ll love – Regular opportunities to attend sporting events throughout the year, plus a quarterly team budget for even more fun.
• Support for growing families – Up to 6 months of full pay for maternity leave.

JOIN US!

In our pride, we empower our teammates to find their roar and run with their wildest ideas. We don’t wait for things to happen; we pounce and make it happen!

Would you be a good fit for the Leo Pride - give us a roar!

**As our company working language is English, we’d like to see your CV in English, please**

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