PPC Manager

Vertu Motors; Gateshead; Hybrid; GBP 31,000 - 38,000; Full time

Job summary

A leading automotive group in Gateshead is seeking an experienced PPC Manager to oversee and optimize PPC campaigns across Google and Bing. The ideal candidate will have 3-5 years of hands-on experience in managing digital advertising campaigns, possess strong analytical skills, and work closely with the marketing team to drive success. This role includes hybrid working and offers a competitive salary of up to £37,500.

Benefits

25 days holiday plus bank holidays

Cash back and discounts for retailers

Colleague Purchase Scheme

Pension

Enhanced Maternity Pay

Qualifications

• 3-5 years experience managing PPC campaigns in Google and Bing.
• Proficient in Google Ads, Bing Ads, and related platforms.
• Strong analytical skills for data interpretation and reporting.

Responsibilities

• Manage and optimise PPC campaigns across Google and Bing.
• Conduct keyword research and ad copy creation.
• Monitor campaign performance and report actionable insights.
• Collaborate with marketing to align PPC strategies with goals.

Skills

Google Ads

Bing Ads

Data Analysis

Budget Management

A/B Testing

SEO Understanding

Excel Proficiency

Tools

Google Tag Manager

Google Merchant Centre

Looker Studio

GA4

Job description

As PPC Manager you will be responsible for managing, monitoring and optimising our PPC campaigns across Google and Bing. You'll work closely with the marketing team to develop and execute strategies that drive traffic, generate leads and maximize ROI for one of our business units. This is a pivotal role where you will contribute directly to the success of our online marketing efforts.

Responsibilities

• Develop, manage and optimise PPC campaign across Google and Bing ads.
• Conduct keyword research, audience targeting and ad copy creation to ensure effective campaigns.
• Monitor campaign performance and deliver actionable insights to improve CTR, conversion rates and ROI.
• Manage budgets effectively ensuring efficient allocation of advertising spend.
• Collaborate with the marketing team to align PPC strategies with overall business goals and marketing initiatives.
• Perform A/B testing on ad creatives and landing pages to enhance performance.
• Stay updated with the latest search trends and updates in PPC automotive marketing and digital advertising.
• Generate detailed performance reports and present findings to stakeholders.
• Identify opportunities to expand the dealerships groups online whilst maintaining efficiency.
• Work closely with the SEO team sharing learning as well as implementing and developing cross channel best practices that can inform and improve performance for the other Search channel.

Looking to take the next step in your career? Love developing strong relationships and managing multiple streams of activity? Driven by data? We're looking for a highly skilled, analytical and self-motivated PPC Manager to join our dynamic marketing team and drive the success of our PPC campaigns and online presence.

Qualifications

• 3-5 years hands-on experience managing campaigns in Google ads, Bing ads and SA360, preferably within automotive or retail industry including experience managing shopping campaigns.
• Proficiency in Google ads, Bing ads, SA360 and related platforms GA4, Google Tag manager, Google Merchant Centre.
• Experience in handling large budgets and optimising spend to achieve business goals.
• Ability to gather performance data and insights and prepare a report on them in a useful actionable format.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Ability to manage multiple campaigns and deadlines simultaneously.
• Proficiency in using Excel for reporting and analysis (e.g. pivot tables and VLOOKUPs) as well as experience with reporting platforms such as Looker studio.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in A/B testing and data-driven optimisations.
• Familiarity with automotive inventory advertising tools and platforms (e.g. VDP Vehicle Details Pages) is a plus.
• Good understanding of other digital marketing channels (SEO, display and paid social).

Benefits

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme
• Pension
• Enhanced Maternity
• We are able to offer a competitive basic salary of up to £37,500 along with hybrid working from the heart of our marketing office, based in Gateshead.