PPC Manager

DIGNITY FUNERALS LIMITED; Bourne End; On-site; GBP 34,000 - 40,000; Full time

Job summary

A leading funeral service provider in Bourne End is seeking a Digital Marketing Specialist to manage and optimise paid media campaigns. The role involves collaborating with teams to enhance online funeral plans using AI tools. Candidates should possess strong digital marketing skills and analytical abilities, and a relevant degree is preferred. Competitive salary up to £40,000 and comprehensive benefits offered.

Benefits

Annual salary of up to £40,000

25 Days Holiday + Bank Holidays

BUPA Healthcare (Self)

Pension Scheme (4% matched)

Life Assurance X2 Annual Salary

Access to internal development schemes

Qualifications

• Experience managing paid media campaigns across platforms.
• Hands-on experience with AI-powered marketing tools.
• Strong analytical skills and proficiency in campaign setup.

Responsibilities

• Plan, launch and optimise paid search and social campaigns.
• Conduct keyword research and manage ad creative.
• Own campaign reporting and translate data into recommendations.

Skills

Digital marketing

Performance optimisation

Campaign management

Collaborative teamwork

Analytical skills

Education

Degree in Marketing, Digital Media, Business or related field

Tools

Google Ads

Meta Ads Manager

Microsoft Ads

Analytics platforms (Google Analytics, Looker Studio)

Job description

Overview

Be at the heart of our digital transformation, helping shape how we market our online funeral plans. Take ownership of paid media campaigns across Google Ads, Meta, Microsoft Ads, Taboola and more. Use AI-powered tools and large language models to optimise performance and drive innovation. Collaborate with senior marketing leaders and cross-functional teams from day one. Work in a fast-paced, supportive environment where your ideas and insights will shape strategy.

Responsibilities

• Plan, launch and optimise paid search, display and social campaigns across multiple platforms.
• Conduct keyword research, write compelling ad copy and manage creative assets for digital display.
• Apply AI tools to improve targeting, automate optimisation and generate performance insights.
• Own campaign reporting—extract and consolidate data, translate data into clear, actionable recommendations using visual storytelling.
• Collaborate with CRM, SEO, content and web teams to align paid media with broader marketing efforts.
• Assist with website updates, landing page creation and SEO improvements to support acquisition and conversion.
• Ensure all campaigns adhere to brand guidelines and deliver a consistent, high-quality customer experience.
• Monitor budgets and campaign spend to ensure delivery against targets and KPIs.

Qualifications

• A self-starter with a passion for digital marketing/performance optimisation.
• Experience managing paid media campaigns across platforms like Google Ads, Meta Ads Manager, Microsoft Ads and Taboola.
• Thrives in a fast-paced environment and enjoys managing multiple campaigns.
• A collaborative team player who communicates clearly with both technical and non-technical stakeholders.
• Hands-on experience with AI-powered marketing tools and an understanding of how large language models can enhance campaign performance.
• Strong analytical skills and proficiency in campaign setup best practices.
• Excel or Google Sheets skills and experience with analytics platforms like Google Analytics or Looker Studio.
• A degree in Marketing, Digital Media, Business or a related field is preferred but not essential. Certifications in Google Ads or Meta Blueprint are advantageous.

Accessibility & Compliance

FCA Statement: We are regulated by the FCA; some roles may be subject to background checks. Equality, Diversity and Inclusion: We know that diverse teams make better decisions and welcome applicants from all backgrounds. If you need any adjustments to the recruitment process, please let us know.

Benefits

• Annual salary of up to £40,000.
• 25 Days Holiday + Bank Holidays.
• BUPA Healthcare (Self).
• Pension Scheme (4% matched).
• Life Assurance X2 Annual Salary.
• Access to our internal apprentice & personal development schemes.