PPC Lead Acquisition · Gibraltar · Hybrid Remote

Lindar; United Kingdom; Remote; GBP 30,000 - 70,000; Full time

Job summary

Join a dynamic and innovative online casino as a PPC Lead, where your expertise in pay-per-click strategies will drive traffic and revenue across web and mobile platforms. This role offers the opportunity to manage multi-channel campaigns, optimize performance using analytics, and collaborate with creative teams to enhance user engagement. With a strong emphasis on personal and professional growth, the company provides a flexible working environment, generous leave policies, and a supportive community. If you're passionate about performance marketing and ready to make an impact, this is the perfect opportunity for you.

Benefits

Competitive salary package

Additional leave days

Birthday leave

Four-week parental leave

International health insurance

Wellness incentives

Growth allowance

Flexible working environment

Qualifications

• 5+ years of experience managing PPC campaigns, including app marketing.
• Proficiency in Google Ads, Microsoft Ads, and Apple Search Ads.

Responsibilities

• Develop and execute paid search and app advertising strategies.
• Monitor and optimize campaigns to maximize ROI and performance.

Skills

PPC Campaign Management

Analytical Skills

App Marketing

Communication Skills

Education

Google Ads Certification

Apple Search Ads Certification

Microsoft Ads Certification

Tools

Google Ads

Microsoft Ads

Apple Search Ads

Google Analytics

Firebase

Job description

Mr Who?

MrQ - we're an awesome, award-winning online casino launched in 2018. We're big on tech, big on performance, and most of all - big on fun. Over the years, we have experienced explosive growth - which means we need more rock stars to join our quest for total world domination.

As the PPC Lead, you will oversee all aspects of paid advertising across search engines, app platforms, and other paid media channels. You’ll manage multi-channel campaigns to maximize ROI and achieve acquisition goals while ensuring seamless user journeys between web and mobile platforms. Using your expertise in pay-per-click strategies, analytics, and app store marketing, you’ll help grow the MrQ.com brand across all touchpoints.

What You Will Do

• PPC Strategy & Campaign Management: Develop and execute paid search and app advertising strategies to drive traffic, conversions, and revenue across web and mobile platforms. Manage campaigns on Google Ads, Microsoft Ads, and Apple Search Ads, optimizing keywords, bids, and audience targeting.
• Performance Optimization & Budgeting: Continuously monitor and refine campaigns to maximize ROI, efficiently allocating budgets to meet performance goals.
• Analytics & Reporting: Track and analyze performance using tools like Google Analytics and Firebase, providing actionable insights to improve campaign effectiveness.
• Collaboration & Innovation: Work with design, content, and product teams to ensure aligned messaging and user experience while staying updated on industry trends and best practices.

What We're Looking For

• Experience & Platform Expertise: 5+ years managing PPC campaigns, including app marketing, with proficiency in Google Ads, Microsoft Ads, and Apple Search Ads.
• Data & Optimization: Strong analytical skills with experience in Google Analytics, Firebase, and bid management to optimize performance.
• App Marketing & Creative Strategy: Proven ability to drive app installs, enhance in-app engagement, and collaborate on high-performing ad creatives.
• Budget & Industry Knowledge: Experience managing large ad budgets with a track record of delivering results; gaming or gambling industry knowledge is a plus.
• Communication & Certifications: Strong stakeholder communication skills; Google Ads, Apple Search Ads, or Microsoft Ads certifications are a plus.

What We Offer

At MrQ, we take pride in providing an array of fantastic benefits to our valued team members. Enjoy a competitive salary package that recognizes your hard work and dedication. Need some extra time off? We've got you covered with additional leave days, and we believe in celebrating life's special moments, including your birthday, with dedicated birthday leave. Family matters to us, too, which is why we offer a generous four-week parental leave. Your well-being is our priority, supported by international health and life insurance. Stay motivated with wellness incentives and seize opportunities for personal and professional growth with our growth allowance. Embrace a flexible working environment that caters to your needs, and join our friendly and multinational team, where collaboration and camaraderie flourish. At MrQ, we're committed to ensuring that your experience with us goes beyond just a job – it's a fulfilling journey with a supportive community.

We are committed to fostering a workplace that values and celebrates diversity. We welcome individuals of all backgrounds and experiences, and we believe that a diverse and inclusive environment leads to innovation and success. We actively promote equal opportunities for all employees and strive to create a space where everyone's voices are heard and respected. Join us in our journey to build a truly inclusive workplace where every person can thrive and contribute to our collective success.

To help our recruitment team work efficiently, please apply to the role that best matches your skills and experience. Our team will consider you for other similar roles as well!