PPC Lead

All In. Leeds.; Leeds; On-site; GBP 30,000 - 50,000; Full time

Job summary

Join a dynamic team as a PPC Lead, where you'll take charge of managing and optimizing PPC accounts for diverse clients. This role offers the opportunity to make strategic recommendations, conduct keyword research, and mentor junior staff in a fast-paced environment. You'll be at the forefront of digital marketing, ensuring campaigns are data-driven and results-oriented. If you're passionate about innovation and have a knack for data analysis, this is the perfect opportunity to elevate your career in a supportive and forward-thinking agency.

Qualifications

• 2+ years of experience in managing PPC accounts with significant budgets.
• Strong numerical skills and ability to provide actionable insights.

Responsibilities

• Manage and optimize a roster of PPC accounts to improve client performance.
• Create reports and insights for clients and internal teams.

Skills

PPC Management

Bid Management

Data Analysis

Client Communication

Ad Copy Creation

Project Management

Marin

Kenshoo

Doubleclick

MS Office

Tools

MS Excel

YouTube

Facebook Ads

Twitter Ads

LinkedIn Ads

Job description

As a PPC Lead you’ll report into the Biddable Media Manager and will have day-to-day management and operational ownership of a roster of PPC accounts.

Setting up accounts, bid management, optimisation, reporting and strategy will all fall within your remit, as will research, testing and being a key point of contact for the client. You will also be responsible for helping to train and mentor new members of staff and ensuring that the team as a whole stays ahead of the curve in an ever-changing industry.

What you’ll be doing:

Strategy

– Management and operational ownership of a roster of PPC accounts
– Making strategic recommendations on improving client performance
– Creation of testing strategies and plans
– Presenting strategic approaches to campaigns
– Account reviews identifying opportunities
– Planning & forecasting (modelling)

Operational

– Key client contact via phone calls and meetings
– Creation of client-facing and internal reports and adding commentary and insights
– Day-to-day bid management and optimisation of campaigns
– Ad copy and landing page testing
– Campaign and account builds and restructures
– Keyword research
– Ad copy creation
– Ongoing testing and reporting
– May also be required to manage other biddable media channels such as display (programmatic and GDN), social media, VOD

Internal

– Some involvement with sales/new business when required
– Regular R&D
– Liaising with internal teams within Stickyeyes
– Assisting with training & mentoring of junior staff
– Other ad hoc campaign tasks as and when required

What you’ll need:

– 2 + years’ experience working in a biddable media environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment
– The ability to effectively communicate and influence at all levels, both internally and externally
– Working knowledge of Marin, Kenshoo and Doubleclick would be advantageous
– Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting, would be advantageous
-Robust numerical and data analysis skills, with the ability to provide actionable recommendations
– Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation
– Meticulous attention to detail, with strong project management skills
– Highly proficient user of MS Office, with advanced knowledge of Excel
– Flexibility to support the demands of the agency and our clients