PPC Executive

Citation; Wilmslow; Hybrid; GBP 30,000 - 50,000; Full time

Job summary

An established industry player is seeking a results-driven PPC Executive to join their dynamic marketing team. This role offers a unique opportunity to shape the PPC strategy and collaborate with various brands while ensuring the delivery of digital marketing excellence. You will manage budgets, analyze performance metrics, and work closely with stakeholders to drive lead generation and optimize campaigns. With a commitment to employee growth and a vibrant workplace culture, this position promises to be both rewarding and impactful for those eager to advance their careers in digital marketing.

Benefits

25 Days of Holiday + Bank holidays

Birthday Day Off

Post-Wedding Leave

Family Support

Healthcare Cash Plan

Pawternity Leave

Community Days

Qualifications

• Proven PPC & Paid Social experience in a digital marketing role.
• Strong knowledge of Google Analytics and channel marketing analytics.
• Ability to analyze performance and make data-driven recommendations.

Responsibilities

• Manage and optimize Google Ads and Microsoft Ads accounts across brands.
• Create and manage marketing campaigns to generate leads and hit KPIs.
• Review analytics and produce reports to analyze with the Digital Lead.

Skills

PPC Management

Digital Marketing Analytics

Lead Generation

Communication Skills

Data Analysis

A/B Testing

Education

Experience in Digital Marketing

Tools

Google Ads

Microsoft Ads

Salesforce

HubSpot

Google Analytics 4

Google Tag Manager

Job description

PPC Executive
Location: Hybrid - split of home and Office (Wilmslow)
Salary: Competitive

We are the Citation Group. We offer colleagues and clients an opportunity they will not gain at many other businesses. We are interested in growth, investment and service excellence.

We are looking for a results-focused, enthusiastic, and forward-thinking PPC Executive to join the central marketing team at The Citation Group. Working within a team of digital delivery specialists, you will help drive forward the PPC strategy and support the Acquisition and Experience Leads with the creation and delivery of the overall digital strategy.

You will have experience in managing large and small budgets, working with senior stakeholders, and possess a detailed understanding of digital marketing analytics and what the numbers mean to a business.

You'll be joining a fast-growing team and will have the opportunity to work across multiple brands and be part of a business set to triple in size over the next three years.

We're a 5x Times Top 100 Employer, and we pride ourselves on being a workplace where individuals thrive. If you're ready to take the next step in your career and want to work somewhere where you'll really make a difference, this is the role for you.

What you will do:

1. Manage and optimise Google Ads and Microsoft Ads accounts across multiple brands within and outside the UK.
2. Create and manage new/existing marketing campaigns across multiple brands to generate leads and hit KPIs.
3. Work alongside Heads of Marketing to ensure targets are met and tasks are completed in a timely manner.
4. Review analytics, make recommendations and produce reports to analyse with the Digital Lead.
5. Work alongside the internal SEO/digital experience team to maximise synergies.
6. Work alongside Marketing and Dev agencies to continually optimise campaigns and improve performance.
7. Use Salesforce and HubSpot CRM to track successes and inform changes.
8. Understand the full sales cycle and the value of PPC leads within that sales cycle.
9. Have an excellent understanding of data and an ability to quickly parse complex reports to identify trends and key information.
10. Set up A/B tests to drive incremental performance uplifts.
11. Create and optimise paid social campaigns across Meta and LinkedIn.

Who we are looking for:

1. Previous PPC & Paid Social experience in a Digital Marketing role or digital agency environment.
2. Proven experience in generating large volume lead generation activity and achieving maximum ROAS.
3. Strong Google Analytics 4 knowledge and channel marketing analytics.
4. Knowledge of e-commerce / digital P&L.
5. Excellent communication skills and the ability to make commercial decisions based on insight and analysis.
6. Ability to use data to analyse performance and make recommendations.
7. Experience of working alongside agencies.
8. Knowledge of Google Tag Manager and conversion tracking.
9. Comfortable using CMS applications.
10. Knowledge of CRO and how to optimise landing pages.

Here's a taste of the perks we roll out for our extraordinary team members:

1. 25 Days of Holiday + Bank holidays: We're talking sun-soaked beaches, snow-capped mountains, or simply your favourite cosy spot at home.
2. Birthday Bliss: Your birthday isn't just another day on the calendar; it's YOUR day! Enjoy it in style with a day off.
3. Post-Wedding Bliss: Newlyweds, we've got something special for you too! Extra weeks of holiday to bask in the glow of post-wedding happiness.
4. Growing Families: We're all about supporting our Citation family, and that includes expectant parents.
5. Healthcare cash plan: Your well-being is our priority.
6. Pawternity Leave: Welcoming a new furry friend? Enjoy a day off on us!
7. Community Days: Looking to give back? Take a day off to volunteer.

Join us at Citation, where success comes with unbeatable perks and a culture that truly celebrates your achievements.