PPC Executive

Blue Pelican; Royal Tunbridge Wells; Hybrid; GBP 25,000 - 40,000; Full time

Job summary

Join a leading travel company as a PPC Executive where you will manage impactful PPC campaigns. This role is designed for an individual eager to learn and contribute to increasing booking rates through effective ad strategies. Experience with large budgets and a solid understanding of user behavior in digital marketing is essential. Embrace the challenge in a hybrid-work environment to flourish in your PPC career.

Qualifications

• Experience managing PPC campaigns for brands with budgets over £1 million.
• Proficiency in creating campaigns from scratch in Google Ads.
• Comfortable working in a fast-paced, entrepreneurial environment.

Responsibilities

• Manage PPC campaigns to optimize return on investment.
• Handle technical builds and manage multiple campaigns.
• Stay current with customer search behavior trends.

Skills

PPC Management

Google Ads

Technical Knowledge of Google Suite

B2C Experience

Fast-paced Work Adaptability

Job description

PPC Executive - Travel

Location: Hertfordshire – Hybrid working set up, in office 2 times a week

Salary: £25,000 to £40,000 plus bonus and benefits

About the Role

If you’re planning a holiday, who are you going to book with?

Are you going to Google “UK Holidays” and click on the first PPC link?

Why is that important for a PPC Specialist?

Background

Think back to the moments before you had a holiday booked… you were searching online, exploring tour operators, destinations, hotels, and travel dates. Maybe you’ve traveled with some of these companies before, or perhaps you revisited their websites repeatedly, inputting data each time.

All of this started with PPC.

How did these companies find you? Through well-placed ads that understand user behavior and search engine usage. For example, “UK Holidays” will attract more traction than “Caravan holidays near me”.

Responsibilities

Managing PPC campaigns effectively to get the best return on investment is crucial in the travel industry.

You will work as part of the PPC team, handling technical build and managing multiple campaigns for a well-known travel company.

The team is experienced and integrated within a successful travel organization. They understand their customers and are seeking someone eager for a challenging role and to learn from a leading travel brand.

Goals

Over the next year, focus on quick-win opportunities as customer search behaviors evolve. Staying on top of trends is essential.

By the end of your first year, you will have gained valuable experience and progressed towards becoming a PPC expert.

Outcome

The ultimate goal? More people booking holidays!

Experience Necessary

• Experience managing PPC campaigns for mid-sized to large brands, ideally with budgets over a million pounds.
• Proficiency with Google Ads, capable of creating campaigns from scratch.
• Strong technical knowledge of the Google suite.
• Experience working with a B2C customer base.
• Comfortable in a fast-paced, entrepreneurial environment.

Eligibility: Must be able to live and work in the UK without restrictions.