PPC Executive

Harrods; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

Join Harrods as a PPC Executive where you will help drive business goals through effective digital marketing strategies. In this role, you will optimize and manage PPC campaigns, leveraging data to enhance performance in the luxury sector. Become part of a team dedicated to creating exceptional shopping experiences in one of the world’s leading luxury department stores.

Qualifications

• Proven track record of delivering measurable ROI from PPC campaigns.
• Strong understanding of KPIs such as CTR, CPC, CPA, and ROAS.
• Ability to manage multiple campaigns simultaneously in a fast-paced environment.

Responsibilities

• Optimising PPC campaigns and monitoring KPIs.
• Managing budgets and invoice processes across channels.
• Staying updated with digital trends and platform changes.

Skills

Attention to detail

Communication

Digital marketing KPIs

PPC Campaign Management

Tools

Google Ads

Microsoft Ads

Google Analytics

Google Tag Manager

SA360

Job description

PPC Executive

We are looking for a PPC executive to join our Digital team here at Harrods. You will support In delivering the PPC strategy to drive business goals.

About the Role

The PPC executive will be optimising campaigns, monitoring KPIs and leveraging first party data. This role is essential in driving traffic to Harrods' owned retail properties and website; aligning with Harrods luxury positioning and adapting to platform updates to ensure the business is ahead of competitors.

In this role you will also do the following;

• Manage budgets effectively, Including Invoice processes and allocate spend across
  channels based on performance and strategic priorities
• Manage testing roadmap and execution, Including testing concept and performance
  output
• Support with product feed management and optimisations
• Stay up to date with digital trends, Google changes, and paid media innovations relevant
  to the luxury sector

About You

The ideal candidate will have proven track record of delivering measurable ROI from PPC campaigns as well as a strong understanding of digital marketing KPIs: CTR, CPC, CPA, ROAS, and conversion rates. We are also looking for someone who is proficient in Google Ads, SA360, Microsoft Ads, Google Analytics, and Google Tag Manager.

You will also have the following;

• Excellent attention to detail
• Excellent communication skills both written and verbal
• The ability to work in a fast-paced environment and manage multiple campaigns
  simultaneously
• Excellent Interpersonal skills

About Us

Harrods is one of the world’s leading luxury department stores and we’re becoming a destination for top designers, and the most sought-after brands from around the globe. Our combined mission is to make visiting our iconic Knightsbridge store one of the world’s most inspiring shopping experiences.

Our Promise to You

Help us make the impossible possible for our customers and we’ll do something remarkable for you. As well as offering a friendly environment to inspire your best work, we provide abundant opportunities and support to build an exceptional career across the varied specialisms of our business.

Uniquely You

Whilst our job adverts outline the ideal qualities, skills, and prior experience for the role, we believe in the potential for growth and value individual strengths. If you can demonstrate the majority of skills and strong experience to thrive in this role, we would encourage you to apply.

At Harrods we believe the personality and authenticity of our people sets us apart. We celebrate and invite applications from all cultures, backgrounds, tastes, and experiences and are proud of our culture where people from all walks of life can grow and thrive. What makes you unique makes us exceptional.

If you want to know more about life at Harrods, search #TogetherHarrods on LinkedIn, or follow us on Instagram @togetherharrods.

Additional Information:

Time Type:

Permanent

Department:

Performance Marketing (Cindy Cheng)