Ppc Executive

ASOS; London; On-site; GBP 30,000 - 45,000; Full time

Job summary

ASOS is looking for a dedicated PPC Executive to join our team in London. This role involves managing paid search strategies and optimizing campaigns across Google Ads and other platforms. Ideal candidates will possess a strong analytical mindset and extensive experience in PPC management, working collaboratively to achieve business growth. Join a vibrant and inclusive environment where creativity and strategic thinking thrive.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

Access to LinkedIn Learning materials

25 days paid leave

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Proven experience managing successful PPC campaigns.
• Extensive knowledge of various PPC platforms (Google Ads, Microsoft Advertising).
• Understanding of digital marketing landscape, including SEO and Paid Social.

Responsibilities

• Create, manage, and optimise PPC campaigns across platforms.
• Continuously monitor KPIs and generate reports with recommendations.
• Stay updated on PPC trends and implement new features.

Skills

Analytical Skills

Digital Marketing

Campaign Management

PPC Optimization

Data-Driven Decision Making

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Google Ads

Microsoft Advertising

SA360

Apple Search Ads

Google Analytics

Looker

Job description

Company Description

We're ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you're free to be your true self without judgement, and channel your creativity into a platform used by millions.

We are proud members of Inclusive Companies, are Disability Confident Committed, and have signed the Business in the Community Race at Work Charter. We placed 8th in the Inclusive Top 50 Companies Employer list.

Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Job Description

ASOS is seeking a highly skilled and results-oriented PPC Executive to support the execution of our paid search strategy. The ideal candidate will be data-driven with a proven track record managing and optimising PPC accounts across platforms like Google Ads, Microsoft Advertising, and Apple Search Ads.

You will work closely with the PPC Manager and Trade teams to drive profitable growth within your remit. The team is high-profile within the business, requiring credible and professional representation. We seek someone with a strong understanding of digital marketing, excellent analytical skills, and the ability to work independently and collaboratively in a dynamic environment.

The Details

• Campaign Management: Create, manage, and optimise PPC campaigns across various platforms (Google Ads, Microsoft Advertising, Apple Search Ads).
• Manage GMC for your markets, troubleshoot feed issues, and set up GMC promotions to maximise exposure of our trade calendar.
• Manage and monitor PPC budgets effectively.
• Performance Monitoring, analysis, and reporting: Continuously monitor KPIs, provide insightful reports, identify trends, and suggest improvements.
• Reporting: Generate regular reports with clear explanations and actionable recommendations.
• A/B Testing & Experimentation: Design and execute tests to optimise performance.
• Platform Knowledge & Updates: Stay current with PPC trends, best practices, and algorithm updates. Evaluate and implement new features and technologies.

Qualifications

About You

• Bachelor's degree in Marketing, Business, or related field.
• Proven experience managing successful PPC campaigns.
• Extensive experience with SA360, Google Ads, Apple Search Ads, and Microsoft Ads.
• Experience with Google Shopping & Merchant Center, UAC, DemandGen, YouTube, Google Analytics.
• Understanding of the wider Digital Marketing landscape (Affiliate, SEO, Paid Social, Programmatic).
• Passion for retail with a commercial mindset.
• Excel expertise; experience with Looker is a bonus.

Preferred Qualifications:

• Google Ads and/or Microsoft Advertising certifications.
• Experience with marketing automation platforms.
• Managing large-scale PPC budgets.
• European market experience or language skills.

Additional Information

BeneFITS

• Employee discount (hello ASOS discount!)
• Personal development opportunities via ASOS Develops
• Employee sample sales
• Access to LinkedIn Learning materials
• 25 days paid leave + a special celebration day
• Discretionary bonus scheme
• Private medical care
• Flexible benefits allowance