PPC Executive

Vertu Motors; Greater Manchester; On-site; GBP 25,000 - 30,000; Full time

Job summary

Vertu Motors recherche un PPC Executive pour rejoindre son équipe dynamique. Le rôle implique la gestion et l'optimisation des campagnes de recherche payante, en collaboration avec l'équipe PPC. Le candidat idéal aura 1-3 ans d'expérience, de fortes compétences analytiques et sera pro-actif dans un environnement rapide. De plus, l'entreprise offre des opportunités de formation et des avantages tels que 25 jours de congé, des remises pour les collaborateurs et un scheme d'incitation à l'achat pour les employés.

Benefits

25 days holiday rising with length of service plus bank holidays

Access to online rewards platform

Colleague Purchase Scheme

Preferential Service Rates

Share Incentive Scheme

Pension

Enhanced Maternity

Qualifications

• 1-3 ans d'expérience dans la gestion de campagnes PPC.
• Capacité à analyser les données de campagne et à fournir des rapports.
• Compétences élevées en Excel, en particulier pour l'analyse des données.

Responsibilities

• Soutenir la planification et l'implémentation des campagnes PPC.
• Gérer les budgets et les enchères des campagnes.
• Analyser les données de performance et élaborer des rapports.

Skills

Analytical Skills

Attention to Detail

PPC Campaign Management

A/B Testing

Data Analysis

Google Ads

Bing Ads

Tools

Google Analytics 4

Looker Studio

Google Merchant Centre

Job description

PPC Executive

Looking to take the next step in your career? We're looking for a hard-working, analytical and self-motivated person to join our team as a PPC Executive.

We are able to offer a competitive basic salary of up to £30,000 depending on experience, regular travel to our Head Office based in Gateshead will be expected.

About the Role

As a PPC Executive, you will support the execution, optimisation and performance tracking of paid search campaigns. You will work closely with the PPC manager and report directly to the Senior PPC manager.

This role is ideal for someone with 1-3 years hands-on experience managing PPC campaigns, who is pro-active and enjoys working in a fast-paced environment. Key responsibilities include:

Responsibilities

• Support the planning and implementation of paid search campaigns (across Google ads and Microsoft ads) that align with business objectives
• Monitoring and managing daily campaign budgets, keyword bids, ad placements and targeting strategies to maximise conversion rate.
• Regularly analyse campaign data to identify trends, issues and opportunities for performance improvement.
• Generating regular performance reports and providing actionable insights to maximise opportunities to improve conversion from enquiry to sale.
• Writing compelling ad copy and coordinating with the studio and content teams on assets.
• Assisting with A/B testing of ad formats, audiences and landing pages.
• Staying up to date with platform updates and PPC best practices.
• Keeping up to date with market trends within the motor industry to anticipate future trends to adapt to change.

Skills

• 1-3 years hands-on experience managing campaigns in Google ads & Bing ads. And ideally (though not essential) has experience using SA360.
• Proficiency in related platforms GA4, Google Merchant Centre.
• Looker Studio experience to create dashboards and reports that enable efficient reporting and data analysis.
• Experience in handling large budgets and optimising spend to achieve business goals.
• Ability to gather performance data and insights and prepare a report on them in a useful actionable format.
• Strong analytical skills with experience in using Excel for reporting and analysis (e.g. pivot tables and VLOOKUPs). And ideally (though not essential) has experience with reporting platforms such as Looker studio.
• High attention to detail and ability to manage multiple campaigns simultaneously.
• Experience in A/B testing and data-driven optimisations.
• Good understanding of other digital marketing channels (SEO, display and paid social).

What you can expect

Vertu Motors plc is proud to be the Motor Retailer who invests more in our colleague's personal development than any other, so if you are successful, you can look forward to on-going training opportunities that provide you with the right career path, career progression and a range of benefits you would expect from an employer of choice which includes:

• 25 days holiday rising with length of service plus bank holidays
• Access to our online rewards platform giving you cash back and discounts for multiple retailers
• Colleague Purchase Scheme
• Preferential Service Rates
• Share Incentive Scheme
• Pension
• Enhanced Maternity

#LI-JC1

In Short

• Industry Automotive
• Founded 2006
• Location United Kingdom
• Company size 5000+

Who we are

Vertu Motors plc was formed in late 2006 by a small team who were passionate about creating a new and highly successful motor retail business built firmly on one thing... its people. Over the last 14 years we have firmly established ourselves as one of the leading motor retailers in the UK, with turnover exceeding 3 billion and with over 5,500 engaged colleagues in over 150 retail outlets, we are a major player in the market. Although the team is now much bigger the passion and determination to succeed and be the best is stronger than ever. We are now the 5th largest motor retailer in the UK and the future will see more growth, greater success and more opportunities for our colleagues to develop their careers.

Why work for us?

We believe that in order to be the best you need to have the best people in your team. You provide them with the highest quality training, reward them well and give them the opportunity to develop themselves and their career. These are cornerstones of how we run the Group and we deliver them to all colleagues today. What do we ask for in return? Well, it's simple really. We want Talent, Drive, Energy, Attitude and Character from you. If you have all of these then you will succeed with us. You can look forward to ongoing training opportunities and long-term career progression. Our training and development programs are recognised for their excellence and in addition to our comprehensive internal programs we partner with the Dale Carnegie Institute for our management development programmes. As you would expect from an employer of choice, we also offer a range of benefits, including a competitive salary with performance-related bonuses, share incentive plan and contributory pension scheme and rewards platform. You will also receive preferential rates on vehicle and parts purchases and servicing.

Our Values

Our mission is to deliver an outstanding customer motoring experience through honesty and trust and it's important that our colleagues strive to maintain and build upon our reputation for delivering exactly that.

As a Group we place a big focus on our Core Values - Passion, Respect, Professionalism, Integrity, Recognition, Opportunity and Commitment.

We are looking for individuals withtalent, drive, energy, attitudeandcharacterto come and join our team - if you hold these five unteachables, then you’ll be a perfect fit!