PPC Executive

The BDPN; Greater London; Hybrid; GBP 30,000 - 46,000; Full time

Benefits offered by this job

25 days annual leave

Life Assurance

Colleague Discounts on Tech

Access to Champion Health

Hybrid Working

Job summary

iD Mobile, part of Currys PLC, is seeking a PPC Executive to drive paid search campaigns and optimisation. You will own campaign performance, collaborate with internal teams and external agencies, and help shape the PPC strategy to hit business goals.

With strong knowledge of Google Ads, PMax and DSAs, you will analyse data, write compelling ad copy, and report on weekly and monthly results. Hybrid UK role with career growth opportunities.

Qualifications

• Demonstrable experience of Paid Search as a PPC executive, analyst or specialist.
• Understanding of how PPC/PMax/Shopping fits into the wider digital strategy.
• Strong communication and interpersonal skills for stakeholder management.
• Excellent Excel and data manipulation abilities.
• Ability to manage agency briefs with marketing, design and trading teams.
• Experience with Google Ads and Google Analytics.

Responsibilities

• Deliver against personal and business KPIs.
• Develop and roll out the PPC strategy with your manager.
• Optimise PPC campaigns to meet financial and strategic objectives.
• Carry out onsite web analytics to optimise consumer journey.
• Present insights and reporting to stakeholders including iD management.
• Write creative and engaging copy for digital ads.

Skills

Paid Search

PPC

Analytics

Interpersonal skills

Commercial aptitude

Excel

Data manipulation

Problem-solving

Tools

Google Ads

Google Analytics

DSAs

PMax

Job description

We’re iD Mobile, one of the UK’s leading mobile virtual network operators. We launched in May 2015 and have over 1.7 million Pay Monthly customers. We’re pretty sure our success has a lot to do with our wide range of feature-packed plans. We offer everything from super-value Pay-as-you-go and SIM-only deals, right up to the latest smartphones from the big-name manufacturers. We’re delighted about our success so far and have very ambitious plans for the future.iD Mobile is an exciting place to work. We’re a relatively young and dynamic start-up, and we value innovation, imagination, and creativity. If you’ve got a great idea, we’ll help you run with it. We’re passionate about finding new ways to address our customers’ needs. We’re a little different to other start-ups, though, because we’re part of Currys PLC, Europe’s leading electrical and mobile retailer. So, while iD Mobile has only been going for a few years, we’re part of a much bigger family.

Key Responsibilities:

Deliver against both personal and business KPIs

Help develop and roll out the PPC strategy with your manager in form, owning, implementing and measuring performance

Optimise & deliver PPC campaigns to business objectives, both financially & strategically

Carry out onsite web analytics analysis to optimise the complete consumer journey & pro-actively suggest improvements to PPC and internal architecture

Have a close working relationship with major search engines and tool/technology suppliers to ensure an understanding of any new areas of development

Analyse Google, Microsoft and wider industry insights & trends to inform data-driven decisions

Work with internal and external agency teams to plan, understand impact, performance & target tooptimise all campaigns to deliver against business objectives, both financially & strategically

Deliver and manage new product launches across your channels

Drive conversion of journeys through analyses and optimisation with the support of your colleagues in Digital insight, UI/UX and ecommerce

Carry out onsite journeys analysis to continuously enhance efficiency of your channels

Oversee and analyse existing campaigns performance and manage optimization through agency and internal teams

Own reporting and produce detailed analysis and reports for weekly & monthly performance of Paid Search channel and own periodic as well as ad-hoc reporting requests for your channel

Present insights and reporting to audiences varying from your manager, to the online team as well as, from time to time, all of the iD business

Write creative and engaging copy to highlight key USPs for digital ads

Build and maintain a performance tracker to share the health of PPC/PMax/Shopping program with iD management

Required Skills & Experience:

Demonstrable experience of Paid Search as a PPC executive, analyst or specialist within a search agency or an in-house digital team

A good understanding of how PPC/PMax/Shopping fit into the wider digital strategy

Good interpersonal skills to manage relationships with internal and external stakeholders, with a strong ability to present information effectively to a range of audiences

Strong commercial aptitude with effective communication skills

Well versed with new ad technology including PMax & DSAs to drive better value for business

Able to independently manage campaigns briefs for the agency liaising with marketing, design and trading teams

Experience of working with tools such as Google Ads, Google Analytics

Excellent skills in Microsoft Excel and data manipulation

Highly organised and detail-minded in order to effectively manage commercially confidential documentation

Strong problem-solving skills and a good level of mathematical ability

Excellent attention to detail & creative writing skills

Industry experience is highly desirable in order to bring credible business acumen to inform planning and decision-making

We know our people are the secret to our success. That's why we're always looking for ways to reward great work. You'll find a host of benefits designed to work for you, including:

25 days of annual leave (plus bank holiday entitlement) and a competitive pension scheme

Life Assurance

Fantastic Colleague Discounts on Tech with Currys and iD Mobile

Access to Champion Health

Hybrid Working (with an expectation to meet in person 2-4 times per month

Join our team and we'll be with you every step of the way, helping you develop the career you want with new opportunities, on-going training and skills for life.

Not only can you shape your own future, but you can help take charge of ours too. As the biggest recycler and repairer of tech in the UK, we’re in a position to make a real impact on people and the planet.

Every voice has a space at our table and we're committed to making inclusion and diversity part of everything we do, including how we strengthen our workforce. We want to make sure you have a fair opportunity to show us your talents during our application process, so if you need any additional assistance with your application please email [e-mail] and we'll do our best to help.