PPC & Digital Marketing Executive

WEC Group Ltd; Darwen; On-site; GBP 30,000 - 45,000; Full time

Job summary

A leading UK engineering group seeks a PPC Campaign Manager to lead digital marketing efforts. You will plan and manage PPC campaigns, implement SEO strategies, and collaborate on enhancing digital content. This role offers competitive salary, professional growth opportunities, and a dynamic team environment.

Benefits

Competitive salary and benefits package

Opportunities for professional growth

Dynamic and supportive team environment

Access to training resources

Qualifications

• 3+ years of proven experience in PPC campaign management.
• Strong analytical skills and experience with analytics platforms.
• Experience in B2B/industrial marketing or manufacturing sectors.

Responsibilities

• Plan and manage PPC campaigns across Google Ads.
• Conduct keyword research and optimise campaigns for ROI.
• Collaborate with internal teams for website content improvements.

Skills

PPC campaign management

Google Analytics

SEO best practices

Copywriting

B2B marketing

Data analysis

Adobe Creative Cloud

Communication

Tools

Google Ads

WordPress

SEMrush

Canva

Job description

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Client:

WEC Group Ltd

Location:

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

1419ae16f980

Job Views:

4

Posted:

29.06.2025

Expiry Date:

13.08.2025

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Job Description:

Responsibilities

• Plan and manage PPC campaigns across Google Ads
• Conduct keyword research, write compelling ad copy, and continuously optimise campaigns for ROI
• Monitor and report on campaign performance using Google Analytics, Google Data Studio, and other tools
• Report writing and campaign success measurement.
• Implement and support on-site and off-site SEO strategies
• Collaborate with internal teams and external partners to manage website content and UX improvements
• Create and manage landing pages to support campaign objectives
• Assist in the creation and distribution of digital content including email campaigns, blogs, and case studies
• Track conversions and set up goals to evaluate campaign effectiveness
• Keep up to date with digital marketing trends and apply best practices to all campaigns
• Support other marketing activities such as social media management, event promotions, and brand initiatives as required

Skills & Experience

Essential:

• 3+ years of proven experience in PPC campaign management (Google Ads) running multiple campaigns for various
• Strong analytical skills and experience with platforms like Google Analytics, Tag Manager, Search Console, and Data Studio
• Solid understanding of SEO best practices and tools (e.g., SEMrush, Moz, Ahrefs, Screaming Frog)
• Excellent copywriting and communication skills
• Experience using CMS platforms such as WordPress
• Ability to manage multiple campaigns/projects simultaneously
• A keen eye for detail and a proactive, data-driven mindset
• Experience in B2B/industrial marketing or manufacturing sectors
• Data analysis experience
• Previous experience in a digital marketing agency running multiple successful campaigns with strong ROI
• Adobe Creative Cloud and Canva experience

What We Offer

• Competitive salary and benefits package
• Opportunities for professional growth and development
• A dynamic and supportive team environment
• A chance to work within a leading UK engineering group with a reputation for excellence
• Access to training resources and potential progression into broader marketing or digital strategy roles

Please note this is a 100% based office role