PPC Digital Lead

Sainsbury's Supermarkets Ltd; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading retail grocery chain in London is seeking a Digital Marketing Lead - PPC to manage performance marketing campaigns across platforms like Google Ads and Microsoft Ads. The role requires extensive experience in digital marketing, particularly with large budgets. The ideal candidate will collaborate closely with internal teams to ensure alignment with business goals and is expected to drive innovation and best practices within the marketing team. Competitive salary and bonuses are offered, along with other benefits.

Benefits

Colleague discount

Performance-related bonus

Pension scheme

Health cash plans

Flexible working opportunities

Qualifications

• Hands-on experience in digital performance marketing, preferably in e-commerce, fashion, or retail.
• Understanding of Google Ads, Microsoft Ads, and SA360.
• Successfully managed multi-million pound budgets.

Responsibilities

• Lead activation and optimisation of performance marketing campaigns across various platforms.
• Manage significant annual budget to drive strategic initiatives.
• Collaborate with internal stakeholders to align digital activation with commercial goals.

Skills

Digital performance marketing

Google Ads

Microsoft Ads

SA360

PPC

Budget management

Job description

Salary: Competitive Plus Benefits
Location: Farringdon Store Support Centre, London, EC1M 4BH
Contract type: Permanent
Business area: Marketing
Closing date: 17 October 2025
Requisition ID: 400021954

We’d all like amazing work to do, and real work‑life balance. That’s waiting for you at Sainsbury’s. We’re one of the biggest supermarkets in the UK with one of the largest websites. So marketing here really happens at scale. We move a lot faster than you’d think too, across Brand Planning, Brand Comms and Creative, Digital Marketing, CRM and Loyalty, Nectar 360, Insights, and Corporate Responsibility and Sustainability. More people shopping with us each week means more interactions. And thanks to data insight, we understand customers in a way that almost nobody else does. We work alongside incredible brand partners and the best agencies around. So if you have a passion to learn, grow and experience new teams, come and explore it all with us.

Joining Sainsbury's as a Digital Marketing Lead - PPC means being at the forefront of cutting‑edge digital marketing strategies within a multi‑channel retail giant. With a significant budget responsibility, you will have the opportunity to drive performance, innovation, and best‑in‑class execution across various platforms and campaigns. Collaborating with internal and external stakeholders, you will have the chance to make a tangible impact on the business while working in a dynamic and fast‑paced environment that values continuous learning, strategic thinking, and hands‑on experimentation. By joining our team, you will be part of a culture that fosters growth, collaboration, and the opportunity to lead impactful digital marketing initiatives that shape the future of retail marketing.

What you’ll do

As the Digital Marketing Lead - PPC at Sainsbury’s, you will play a pivotal role in leading the activation and optimisation of performance marketing campaigns across various platforms including Google Ads, Microsoft Ads, SA360, Apple Search Ads, and Paid App marketing. Responsible for managing a substantial annual budget, you will drive strategic initiatives to enhance performance, innovation, and execution, focusing on specific categories such as Consumer electronics while supporting campaigns for the Argos brand. Your role will involve collaborating with internal stakeholders to align digital activation with commercial goals, overseeing campaign set‑up and execution, and working closely with offshore and in‑house teams to ensure successful campaign delivery and alignment with business objectives.

Who you are

As the Digital Marketing Lead - PPC for Sainsbury’s, you are a seasoned professional with hands‑on experience in digital performance marketing, particularly within the e‑commerce, fashion, or retail sectors. You possess a deep understanding and practical knowledge of platforms such as Google Ads, Microsoft Ads, and SA360, and have a track record of successfully managing multi‑million pound budgets and delivering against performance KPIs. Your strategic mindset, excellent communication skills, and ability to collaborate cross‑functionally in a fast‑paced environment enable you to drive innovative digital activation aligned with commercial goals, while continuously optimising campaigns through a ‘test and learn’ approach to achieve best‑in‑class execution and performance.

• A background in e‑commerce, fashion, or retail sectors.
• Deep knowledge of Google Ads, Microsoft Ads and SA360.
• Proven success managing large budgets and delivering on KPIs.
• Strong experience of PPC.

We are committed to being a truly inclusive retailer, so you’ll be welcomed whoever you are and wherever you work. Around here, there’s always the chance to try something new – whether that’s as part of an evolving team or somewhere else across the business – and we take development seriously and promise to support you. We also recognise and celebrate colleagues when they go the extra mile and, where possible, offer flexible working. When you join our team, we’ll also offer you an amazing range of benefits.

Here are some of them:

Starting off with colleague discount, you'll be able to get 10% off at Sainsbury’s, Argos, TU and Habitat after 4 weeks. This increases to 15% off at Sainsbury’s every Friday and Saturday and 15% off at Argos every pay day. We’ve also got you covered for your future with our pensions scheme and life cover. You'll also be able to share in our success as you may be eligible for a performance‑related bonus of up to 10% of salary, depending on how we perform.

Your wellbeing is important to us too. You'll receive an annual holiday allowance, and you can buy additional holiday. We also offer other benefits that will help your money go further such as season ticket loans, cycle to work scheme, health cash plans, pay advance (where you can access some of your pay before pay day) as well as access to a great range of discounts from hundreds of other retailers. And if you ever need it there is also an employee assistance programme.

Moments that matter are as important to us as they are to you – which is why we give up to 26 weeks’ pay for maternity or adoption leave and up to 4 weeks’ pay for paternity leave.

Please see www.sainsburys.jobs for a range of our benefits (note, length of service and eligibility criteria may apply).