PPC and SEO Specialist

Paragon Skills; Bristol; Remote; GBP 35,000; Full time

Job summary

An innovative group of education businesses seeks an SEO and PPC Specialist to enhance their online marketing efforts. This remote position involves developing strategies to improve search rankings and manage advertising campaigns, contributing significantly to digital growth targets. Ideal candidates will have expertise in SEO and PPC, strong analytical skills, and a commitment to achieving measurable results.

Benefits

21 days annual leave, increasing with service

Paid volunteering leave

Recognition and long service awards

Perkbox lifestyle benefits

Qualifications

• 2 years experience working as an SEO expert, ideally in an agency setting.
• Proven experience managing Google/Bing Ad campaigns to generate results.
• Excellent analytical skills and able to present data effectively.

Responsibilities

• Develop and execute comprehensive SEO strategies to drive traffic.
• Manage PPC campaigns across Google Ads and social media to enhance performance.
• Monitor and analyze website performance using tools like Google Analytics.

Skills

SEO

PPC

Data Analysis

Communication

Copywriting

Time Management

Education

Degree in Marketing, Communications, or Business

Grade A-C GCSE in English and Maths or equivalent

Tools

Google Analytics

Google Ads

Bing Ads

SEMrush

Moz

WordPress

Job description

Knovia are an evolving group of best-in-class education businesses that build professional capabilities, operating in chosen sectors that make a real impact, including Paragon Skills, Shaping Lives, Babington and Tempdent.

Knovia brings clarity of vision, the best people and the resources to be successful and make an impact across our specialist sectors of Care, Education, Professional Services and Dental. Our principles and core values demonstrate our impact of being at the forefront of building the capability of individuals, providing them with the skills to be productive and deliver a better service to advance their careers.

We have a well-invested, highly sustainable and scalable business model for effective growth, with our understanding of the challenges within our chosen sectors and dedication to quality we are a trusted partner for the change in highly regulated markets.

Position

Salary: Up to £35,000 per annum

Hours: 36.5 hours a week (Monday - Friday)

Location: Remote

We are seeking a SEO and PPC Specialist who will play a crucial role in developing and optimising our online marketing efforts and be responsible for developing and implementing effective strategies to improve our search engine rankings, searchability and manage our pay-per-click advertising campaigns across Paragon Skills and other partner company websites as required.

You will use your SEO and PPC expertise to revolutionise our advert lead generation by working closely with the Marketing Director and wider marketing team to optimise our digital marketing results, drive further traffic to our websites and achieve measurable results in line with targets and our ambitious growth plans.

Role responsibilities:

. Develop and execute comprehensive SEO strategies to increase organic search visibility and our digital footprint to drive traffic to our website, or those of partner companies to maximise ROI and support growth

. Perform regular keyword search analysis activities to identify trends and high potential or frequently used keyboards to be utilised to generate further opportunities for increased content optimisation

. Optimise and customise on-page elements, including meta tags, headers, URL structures and internal linking or sign posting to improve usability

. Monitor and analyse website performance utilising platforms such as Google analytics, Google Search control or other SEO software

. Conduct thorough site audits regularly to identify and address any technical SEO issues, ensuring solutions are implemented swiftly, ensuring best practices are adhered to

. Devise, implement and manage pay-per click (PPC) campaigns across various platforms such as Google Ads, Bing Ads and social media channels to increase performance and drive engagement

. Implement strategies to enhance conversion rates and overall campaign performance

. Perform regular testing and analyse advert performance to optimise copy, landing pages and bidding strategies

. Analyse data to identify trends, making amendments where needed to further improve

. Monitor budget and spending of PPC to maximise ROI and ensure efficient allocation of resources and expenditure

. Generate and report on SEO and PPC performance, providing detailed analytics to senior leadership colleague, providing insights and recommendations

. Monitor the use of AI to support with PPC and SEO to streamline processes

. Remain up to date with current trends, market initiatives, algorithm updates and best practices in SEO and PPC

. Adhere to GDPR regulations and all internal information and data security policies and procedures

. Proactively promote and safeguard the welfare of children and young people

Requirements

Knovia brings clarity of vision, the best people and the resources to be successful. We are best in class, highly regarded and industry leading. We always deliver to the highest professional standards.

What qualifications we need from you

. Grade A-C GCSE in English and Maths or equivalent

. Educated to Degree level in Marketing, Communications or Business would be beneficial

Knowledge and experience

. 2 years experience working as an SEO expert (ideally in an agency setting)

. Experience of using search engine algorithms, ranking factors and SEO best practices

. Proven experience managing successful Google/Bing Ad campaigns to generate results

. Experienced in researching keywords, monitoring on-page SEO and identifying opportunities

. Confident in using web analytic tools including Google analytics or Google Search Console

. Management of PPC budgets, maximising ROI

. Experienced working remotely without close supervision, achieving results and meeting deadlines

. Knowledge of HTML, CCS and basic web development principles

. Knowledge of education sector would be beneficial

. Be familiar with open-source CMS software such as WordPress

. In-depth knowledge of SEO tools (e.g., Google Analytics, SEMrush, Moz), PPC platforms (e.g., Google Ads, Bing Ads) and Analytics (e.g Google Analytics, Search Console)

. Monitor and analyse site performance using SEO tools and make data-driven decisions to improve results

. Prepare detailed reports and present findings to the marketing team and management

. Plan and execute PPC campaigns on social media platforms

. Demonstrated experience managing a large volume of campaigns

. Experience in Search Engine Optimisation and Pay-Per Click

. Up-to-date with the latest trends and best practices in SEO and PPC

. Flexible and able to travel and commit to overnight stays if required for the needs of the business to attend meetings on an Adhoc basis

Skills and abilities required to succeed

. Excellent communication skills both written and verbal all levels

. Excellent analytical skills and able to interpret and present data to provide insights and make recommendations for improvements

. Ability to create and manage successful SEO/PPC campaigns and monitor conversion rates

. Detail orientated with the ability to successful manage multiple tasks or projects simultaneously

. Ability to work collaboratively and cross-functionally in a fast-paced, remote environment to support ambitious growth plans

. Ability to perform research, analyse websites, document changes, and make decisions regarding optimisation approaches

. Strong copywriting skills: ability to quickly and accurately craft compelling copy aligned to the corporate tone of voice and style guide

Other information

We are proud to offer a suite of which are optional benefits including life assurance and income protection and core benefits below;

. 21 days annual leave - increasing with length of service and a holiday purchase scheme

. 3 Knovia Days for our Operational December Closure and 8 Public Bank Holidays

. Up to 3 days of paid volunteering leave and corporate conscience initiatives

. Your birthday off, for us to celebrate you

. Perkbox – a suite of lifestyle benefits and wellness tools

. Recognition and long service awards to celebrate our colleagues’

We are a Disability Confident Employer and have a guaranteed interview scheme in place to ensure that nobody is overlooked or discriminated against because of their disability. If you meet the minimum criteria when you apply and you have informed us in your application that you have a disability, you will be guaranteed an interview for that role.

We will be reviewing applications and conducting interviews on an on-going basis which may mean this vacancy closes prior to the advertised closing date if we have identified a suitable so please apply as soon as possible.

To promote and maintain an inclusive working environment, as part of your application process we will ask you to share data on certain characteristics. These answers will not form part of the selection and recruitment process and will not be shared with anyone outside of the People Team.

Knovia is committed to the safeguarding and wellbeing of our learners and colleagues and we implement robust safer recruitment practices to support this. Dependant on the role you are applying for, we may undertake a number of necessary checks to confirm you are suitable to work with children and vulnerable adults, which may include a Disclosure and Barring Service check. We are also committed to promoting equality and inclusion throughout our colleague and learner populations.