Poultry Sales Manager

ForFarmers N.V.; United Kingdom; On-site; GBP 50,000 - 70,000; Full time

Job summary

A leading company in the poultry feed market seeks a Poultry Sales Manager to lead the UK Poultry Sales Team. This role involves driving growth in the sector, developing sales strategies, and managing a talented sales force. Ideal candidates will have experience in sales leadership, a strong understanding of the UK poultry industry, and excellent communication skills.

Benefits

Employee Assistance Programme

Private Medical Insurance

Generous holiday allowance (35 days including bank holidays)

Pension options after 12 months

Opportunities for personal growth

Cycle to work scheme

B&Q Trade card offering discounts

Qualifications

• Proven experience in sales leadership, ideally in the poultry, animal nutrition, or agricultural sector.
• Strong understanding of the UK poultry industry and associated production systems.
• Demonstrated ability to lead and motivate a sales team in a target-driven environment.

Responsibilities

• Lead, manage, and develop the Poultry Sales Team to achieve and surpass national sales objectives.
• Help design and implement the UK poultry feed sales strategy.
• Build and maintain relationships with poultry producers and key stakeholders.

Skills

Sales Leadership

Understanding of Poultry Industry

Communication Skills

Negotiation Skills

Stakeholder Management

Job description

Reporting to: Business Development Director

The Poultry Sales Manager leads the UK Poultry Sales Team and drives the growth of ForFarmers’ presence in the poultry feed market. This management role requires deep sector expertise, strategic commercial thinking, and strong leadership to meet sales targets and deliver exceptional customer service across the poultry industry.

Key Requirements

• Proven experience in sales leadership, ideally in the poultry, animal nutrition, or agricultural sector.
• Strong understanding of the UK poultry industry (broilers, layers, breeders) and associated production systems.
• Demonstrated ability to lead and motivate a sales team in a target-driven environment.
• Commercially savvy, with a track record of increasing market share and profitability.
• Exceptional communication, negotiation, and stakeholder management skills.
• Willing and able to travel regularly across the UK.

Key Responsibilities

• Lead, manage, and develop the Poultry Sales Team to achieve and surpass national sales objectives.
• Help design and implement the UK poultry feed sales strategy, aligned with company goals and industry trends.
• Build and maintain relationships with poultry producers, integrators, distributors, and key stakeholders.
• Monitor industry developments, competitor activities, and customer demands to identify opportunities for innovation and growth.
• Collaborate with internal departments including nutrition, operations, marketing, and technical support to deliver high-quality feed solutions and service.
• Manage budgets, sales forecasts, and report regularly on team performance and market developments.
• Promote and uphold ForFarmers’ values through all business and team interactions.

About ForFarmers

Do you ever wonder where your Sunday morning poached egg, cafè latte milk, or English breakfast sausage and bacon come from? The animals that produce these products need to eat too, and that’s where ForFarmers comes in.

We produce feed for cattle, pigs, and poultry in both conventional and organic livestock farming. This involves significant knowledge, research, and innovation—much more than it appears at first glance—and we invest heavily in these areas.

Benefits of working for ForFarmers UK

• Employee Assistance Programme (support on various topics)
• Private Medical Insurance
• Generous holiday allowance (35 days including bank holidays)
• Option to enhance your pension after 12 months (with increased employer contributions)
• Opportunities for personal growth and development within the company
• Cycle to work scheme
• B&Q Trade card offering 10% discounts in-store and online

If sponsorship is required, candidates should assess their circumstances against the criteria on the Gov.UK website to determine the likelihood of obtaining a Certificate of Sponsorship.

Please inform us if you need any reasonable adjustments to participate in the application process.

We encourage early application submissions, as closing dates may vary.

About Us

We believe in the future of farming. What about you?

ForFarmers is a European market leader in the feed industry, playing a vital role in the food production value chain. Our main challenge is how to sustainably feed a growing global population.

We seek talented individuals with the ambition to shape the future of farming. Our culture is open, friendly, professional, creative, and entrepreneurial. If you're looking to advance your career in an innovative, fast-moving organization, ForFarmers may be the right employer for you.