Portfolio Marketing Manager

Nightcap Plc; London; On-site; GBP 50,000 - 60,000; Full time

Job summary

A leading company in the hospitality sector seeks a Portfolio Marketing Manager to spearhead marketing campaigns across its venues in London. This pivotal role will focus on driving footfall and increasing bookings through tailored marketing initiatives, engaging with local influencers, and leveraging data for impactful decision making. The ideal candidate will have experience in local marketing, strong communication skills, and a results-focused approach.

Qualifications

• Experience in local marketing within hospitality, nightlife, or food and drink sectors.
• Proven ability to deliver venue specific campaigns that drive footfall and bookings.
• Experience in localised digital marketing and analytics is essential.

Responsibilities

• Plan and deliver local marketing campaigns across London venues.
• Execute integrated campaigns including digital and traditional channels.
• Report performance and drive data-driven decisions.

Skills

Local Marketing

Data Analysis

Campaign Management

Relationship Building

Tools

Google Analytics

Marketing Technology Platforms

Job description

Portfolio Manager £50-60,000 plus Bonus

The Portfolio Marketing Manager leads the execution of venue specific marketing campaigns across digital and traditional channels, with a clear focus on driving footfall, increasing bookings and strengthening local brand presence. They play a key role in reaching new customers and deepening engagement with existing audiences. They are the driving force behind delivering measurable results at a local level, across all marketing touchpoints and initiatives from in venue branding, content and PR through to digital campaigns and organic local SERP results. You will be a generalist with the skills to organise and direct agencies and specialist in house practitioners to deliver the needs of the venue.

Covering a portfolio of more than 46 bars and attractions across 12 exciting brands, this role will be responsible for the commercial growth and brand development for a range of our brands. Each campaign is tailored to the needs of the individual venue while remaining aligned with wider brand, group and commercial partner objectives. From launching supplier collaborations to delivering impactful local initiatives, the Portfolio Marketing Manager plays a vital role in turning central brand strategy into tangible success within each brand.

You are not expected to have hands-on expertise in every channel, but you must be confident in connecting the dots across the full marketing mix. Success in this role comes from knowing how to brief effectively, challenge constructively and guide activity across agencies and internal teams to deliver results. With the support of a small, high-performing central marketing team and a trusted network of specialist agencies, you will have access to top-tier strategic and delivery resources. The focus is on your ability to organise, implement, evaluate and adapt, using data and insights to inform decisions and maximise impact. Experience managing external partners and driving value from agency relationships is essential, as is the ability to balance local execution with wider group priorities.

Key Responsibilities

• Plan and deliver local marketing campaigns to drive footfall, increase bookings and grow brand awareness across London venues, including the activation of supplier and commercial partner initiatives at venue level.
• Execute integrated campaigns across digital (paid social, email, listings, local SEO) and traditional (print, signage, in-venue) channels.
• Coordinate and deliver venue-led social content activities that support broader content and engagement goals.
• Build and maintain relationships with local influencers, press contacts and event partners to amplify brand visibility and reputation
• Collaborate closely with General Managers (GMs) and Business Development Managers (BDMs) to identify and deliver both proactive and reactive local marketing opportunities
• Manage the planning, creation and timely distribution of venue specific marketing materials such as posters, menus and signage, ensuring all assets are on brand, impactful and tailored to each location
• Leverage marketing technology and data insights to improve local performance, using tools such as search trend analysis, CRM segmentation and listings platforms to increase visibility, engagement and conversion
• Passionate about data and results driven, you will be responsible for reporting performance and driving data driven regional decisions.

Behaviours

• Strong organisational skills and a tactical, results-focused approach to executing marketing campaigns
• Ability to build and maintain effective relationships with venue General Managers, external partners and local promoters
• Adaptable and comfortable working across multiple cities while managing shifting priorities and demands
• Excellent communication skills, ensuring clear and collaborative working across departments and stakeholders

Experience

• Proven experience in local marketing within the hospitality, nightlife or food and drink sectors. Experience in parallel B2C or booking-led industries will also be considered.
• Proven ability to deliver venue specific and regional campaigns that drive footfall, bookings and local engagement, with experience of working as part of a central marketing team
• Demonstrable experience in localised digital marketing, analytics and insight — including but not limited to Advertising, UTM parameters, Google Analytics, marketing technology platforms and attribution modelling.
• Demonstrable experience and success of delivering results across the entire marketing mix