Planning Director

VCCP Media; Greater London; On-site; GBP 90,000 - 120,000; Full time

Job summary

VCCP Media, a challenger agency for challenger brands in London, seeks a smart Planning Director to join a vibrant client team. You will support a Group Planning Director to deliver exceptional, integrated Challenger work, aligning creativity with data and media across channels.

You’ll be a key contact for day-to-day clients, crafting connections plans, ideas, and helping drive business forward. The work is fast-paced with access to senior colleagues across the partnership.

Qualifications

• Experience in a client facing account role.
• Strong digital knowledge with ability to discuss partners, plans, optimisations and audiences.
• Multi-media planning across all channels and media.
• Excellent presentation skills.
• Exceptional client handling and relationship building.
• Familiarity with Nielsen AdIntel and related tools.
• Numerate budgeting and forecasting abilities.
• Commercial acumen and strategic thinking.

Responsibilities

• Lead day-to-day contact with clients of all levels.
• Become an expert in our agency tool suite 'VCCP Brand OS'.
• Drive effective communications plans for clients and brief channel experts for detailed media execution.
• Develop ideas that populate culture in partnership with Creative Partnership and strategy leads.
• Responsible for delivering client KPIs, results and targets (with the PD).
• Deliver high levels of account management, meeting deadlines and ensuring accuracy.
• Manage smaller client budgets with autonomy (under Planning Director oversight).
• Present recommended communications and implementation plans to clients.
• Research new media ideas and grow your network of trusted media owners.
• Learn from campaigns and advise on optimisations across all media.
• Maintain detailed knowledge of the client’s business, objectives and market.
• Show strong understanding of the client business and category.
• Support Group Planning Director in cross-selling additional products and services.
• Organise weekly reporting for all campaigns.
• Oversee team management and Planning Exec development.
• Handle invoice and accounts queries.
• Book Out-Of-Home with Posterscope.

Skills

Client liaison

Digital media knowledge

Multi-media expertise

Nielsen AdIntel

Forecasting

Commercial acumen

Presentation skills

Tools

Brand OS

Campaign tooling

Job description

We are the challenger agency for challenger brands.

We specialise in communications planning and activation that integrates creative with media and so much more. Our strategy and planning teams include specialists from SEO, social, PPC, data, technology, creative partnerships, and media, to name a few. Some might say we are a full-service media agency but we go much further.

We are the only media agency whose strategists and planners incorporate insights from behavioural science, production, creative, PR, brand design, UX and beyond. From the first search right through to post-purchase management of data, we make everything compelling, coherent and cohesive. That's how we transform a client's business.

We are VCCP. We do media. We just do it differently.

THE ROLE

We are looking for a smart and energetic Planning Director to join a vibrant client team. You will support a Group Planning Director (who is one half of the leadership team of your client group or 'Pod', the other being a Strategy Director - we call them our 'dynamic duos') to deliver exceptional, effective 'Challenger' work, in line with our principles of creativity and integration.

You'll be a key contact for our day to day clients, crafting connections plans, brilliant ideas and helping them drive business forward. The work will be fast-paced, and varied, and give you direct access to a broader set of experts from across the VCCP partnership.

Duties And Responsibilities

• Lead day-to-day contact with clients of all levels


• Become an expert in our new agency tool suite 'VCCP Brand OS'


• Drive effective Communications plan for your clients and brief channel experts for detailed media execution.


• Develop ideas that can populate culture in partnership with the Creative Partnership team and your strategy leads/CSO.


• Responsible for delivering client KPI's, results and targets (with the PD)


• Delivering the highest level of account management (meeting deadlines, accuracy, project management) to ensure VCCP Media are a joy to work with.


• Autonomy over clients with smaller spending budgets as required (with the Planning Director having final responsibility), these will be yours to showcase your smarts and leadership skills.


• Present recommended Comms and implementation plans to clients


• Researching new media ideas and opportunities including growing your own network of trusted media owners


• Learn and improve from campaigns on an ongoing basis and advise re. optimisations across all media


• Detailed and up to date knowledge of the client's business, objectives, key personnel, structure, changes, market etc.


• Strong understanding of the client business and category


• Supporting the Group Planning Director in cross selling additional products and services to ensure your client has an innovative and exciting growth plan.


• Organising weekly (or agreed regular) reporting for all campaigns


• Overseeing the management of the team, supporting Planning Exec development


• Invoice queries and resolving accounts queries


• Booking OOH with Posterscope

Role Specific Skills Required

• Experience in a client facing account role


• A good level of digital knowledge, with the ability to talk about digital partners, plans, optimisations and audiences fluently


• Multi-media disciplined - can talk competently about all media


• Strong presentation skills


• Exceptional client handling and relationship building skills


• Nielsen AdIntel (previously Addynamix), DDS etc.


• Numerate (budgeting, forecasting etc…) and analytical capabilities


• Commercial acumen


• Ability to go the extra mile - to contribute to the development of the agency thinking broader than just the clients business e.g. innovations challenge

About You

• A passion for all things creative and advertising


• Resilience to keep going in a fast paced environment


• Thrive on working in a high energy and fast paced environment, where no two days are the same


• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn


• Strive for excellence - be proud of your work and have meticulous attention to detail


• Friendly and approachable


• Build rapport and able to quickly establish excellent working relationships


• Live and breathe the agency's values


• Strives for excellence


• Can do attitude


• Approachable and personable


• Builds rapport and is able to quickly establish excellent working relationships


• Team player

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.