Account Manager - Social Media

VCCP Group LLP; Greater London; Sur place; GBP 38 000 - 60 000; Plein temps

Résumé du poste

VCCP Roar, a unit of VCCP Group LLP, is seeking an ambitious Account Manager to join our social and influencer team. You’ll handle multiple projects for B2C clients across retail, food and drink, FMCG and travel, contributing to social strategy, content ideation, development and delivery, alongside our creatives.

You’ll collaborate with PR colleagues to ensure campaigns are joined up, get hands-on with filming, and participate in new business activities, including pitches and strategy

Qualifications

• Recent experience in an agency environment at SAE/AM level.
• Social native with expertise in Meta and TikTok; other platforms a plus.
• Excellent presentation, communication and negotiation skills.
• Demonstrable commercial experience with growing revenues and budgets.
• Autonomy in community management for consumer brands.
• Influencer marketing experience is desirable (not essential).

Responsabilités

• Ideate and develop social media content with knowledge of formats, trends, tone and platforms.
• Lead content creation process with external and in-house teams to deliver content on schedule.
• Share insights with clients and the wider agency to capitalise on trends.
• Capture lo-fi social content on a phone with basic filming and editing skills.
• Optimize content for paid and organic social channels; understand algorithms and conversations.
• Act as a social native, building authentic conversations across channels.
• Establish yourself as go-to day-to-day client contact and develop strong relationships.
• Lead internal meetings and update clients on status via calls and meetings.
• Own projects from planning to evaluation, ensuring KPIs are met.
• Manage pipeline with weekly WIP meetings and client reporting.
• Identify issues and advise on action, involving seniors when needed.
• Track budgets and PO handling; contribute to client profitability.
• Develop knowledge of clients’ industries to address challenges and opportunities.

Connaissances

Account management

Social media

Presentation skills

Negotiation skills

Budget management

Community management

Influencer marketing

Description du poste

VCCP is the global challenger network for challenger brands. With more than 1,500 people across 13 offices in North America, EMEA and APAC, we challenge convention to create value for the world’s most ambitious organisations.

Our founding belief is It Only Works If It All Works. That’s why we bring specialists from every discipline - strategy, AI, data, media, digital, experience, branding, creativity, production, PR, CX, CRM, employee engagement and beyond - into one fully integrated challenger network.

We were founded on the principles of simplicity, collaboration and un-preciousness, and we’ve grown by staying true to them. Today, our clients include some of the world’s most recognisable and progressive brands, such as Virgin Media O2, Barclays, Cadbury, Compare the Market, Domino’s, White Claw, easyJet, Primark and Co-op.

VCCP has topped the AAR’s annual new business ranking in 13 of the last 14 years and holds multiple Agency of the Year titles. Across every company and every capability, we share the same ambition: to challenge ourselves, challenge our clients and challenge the industry for the better.

This role is to join VCCP’s network agency, VCCP Roar. VCCP Roar is a fully integrated PR and marketing agency, with deep specialisms in consumer, technology, corporate reputation and financial services. The agency brought together three specialist agencies with long heritage in their specialisms: Good Relations (consumer), Harvard (tech) and Teamspirit (financial services) into one fully integrated cross-sector business.

We are disruptors of influence, on a relentless mission to challenge the norm to stay ahead of how influence is earned - and created. We’re a 150-person powerhouse and from synthetic audience tools and proprietary AI technology to thumb-stopping creativity, we are obsessed with being at the forefront of what’s next.

THE ROLE

We are looking for an ambitious and highly organised Account Manager who is articulate, curious, proactive and thrives in a fast-paced environment across a range of projects in our growing social and influence team. The team works across B2C clients in retail, food and drink, FMCG and travel, and we are pitching and winning new clients all the time!

Our approach is earned-first, and our remit spans social strategy, social content creation, community management and potentially paid social work, dependent on experience. The successful candidate will be working on multiple projects at any given time, and will be responsible for contributing to social strategy, managing content ideation, development and creation alongside our creatives and designers, and overseeing the workflow of our social and influencer clients.

You’ll work alongside colleagues in PR account management to make sure campaigns are joined up and seamlessly delivered. And you’ll also have the opportunity to create, make and produce content, getting out and about filming, so an interest in this part of the role is crucial.

There are many opportunities to get involved in wider work, such as influencer marketing and also be part of the new business programme, including pitching, as well as proposal and strategy development for some of our wider agency clients.

DUTIES AND RESPONSIBILITIES

Social content

• Ideate and develop social media content creative, with excellent knowledge of social formats, trends, tone and platforms.
• Manage content creation process, liaising with external and in-house creators, studio and design teams to create and deliver content to schedule.
• Share trends, insights and data with clients and the wider agency, to allow clients to capitalise on trends and channel developments.
• Be capable of capturing lo-fi social on a phone themselves, with good knowledge of basic filming and editing tools
• Understand how to optimise content for both paid and organic social channels
• Be a social native, understanding algorithms, social niches and how to authentically create and join social conversations

Client management & account handling

• Establish yourself as the go-to, trusted, day-to-day point of contact for your clients, providing valuable consultancy and developing strong relationships.
• Lead internal meetings and be able to confidently update clients on project status via phone, email and presenting in client meetings.
• Take ownership of projects from planning to execution to evaluation of results, ensuring the delivery of key client KPIs - and flagging to seniors if KPIs are not being met.
• Manage the pipeline of work across your accounts week-by-week, including weekly WIP meetings, writing contact/status reports, delivering quality-driven client reporting, delegating to juniors, always ensuring work is delivered with excellence.
• Able to identify and troubleshoot client issues, making recommendations on courses of action, bringing seniors in at the correct time.
• Track project budgets (or elements of, if part of larger campaigns) and manage purchase orders.
• Build your knowledge of your clients’ industries, so you are aware of their challenges and opportunities, so you can add insight on how our work can address these.

Leadership & agency culture

• Effectively manage time in relation to campaigns and day-to-day work, being able to prioritise tasks and delegate team responsibilities/workloads.
• Manage the day-to-day account work for juniors across your account teams.
• Guide and mentor junior members of the team, leading by example and sharing best practices.
• A strong collaborative team player who leads by example – embodying the values of the agency - and always showing willingness, enthusiasm and proactivity
• Develop agency team members to enhance their social skillset in accordance with their individual goals and objectives and career path
• Contribute to a positive, inclusive culture by leaning into agency or social initiatives.

Business growth

• Has a good understanding of Roar’s basic financial processes (e.g. POs, supplier set‑ups, job number set‑up)
• Understand the agency’s services and capabilities so you can help identify opportunities for organic business development.
• Contributes by supporting the senior team to prepare press office sections of new business proposals.
• Participate in new business brainstorms, taking an active role in supporting with research and insights
• Support the agency’s own marketing activity by helping at events and writing social content.

ROLE SPECIFIC SKILLS REQUIRED

• Recent experience working in an agency environment at SAE/ AM level
• Social media native, with excellent knowledge of Meta and TikTok. Experience on additional social platforms a bonus (Substack, Snapchat etc)
• Excellent presentation, communication and negotiation skills
• Demonstrable commercial experience with experience growing revenues and effectively managing budgets for brand campaigns
• Capable of autonomous community management for consumer brands
• Influencer marketing experience is desirable (but not essential)

ABOUT YOU

• A passion for all things social - a real finger on the pulse of what’s happening across all channels
• Thrive on working in a high-energy and fast-paced environment, where no two days are the same
• Be proactive with a can-do attitude - be eager to get your sleeves rolled up and learn
• Strive for excellence - be proud of your work and have meticulous attention to detail
• Friendly and approachable
• Build rapport and be able to quickly establish excellent working relationships
• Live and breathe the agency’s values
• A natural self-starter, can also work as part of a team across a range of disciplines

VCCP DE&I STATEMENT

We believe that DE&I is about creating a strong culture of inclusion within our agency, where everyone can thrive and be their authentic self. VCCP is an equal opportunity employer and does not discriminate on the basis of gender, age, disability, religion, belief, sexual orientation, marital status, or ethnicity. If you require any adjustments during the application or interview process, please let us know via [e-mail].

CRIMINAL RECORDS INFORMATION

As part of our onboarding process, you will be required to complete a Criminal Records Declaration regarding any unspent convictions. For roles in finance, HR, Legal, IT or senior management, we may be required to verify your declaration with a basic DBS check, as well as an Adverse Finance and ID check.