Planning Director

Zenith USA; Greater London; On-site; GBP 80,000 - 100,000; Full time

Benefits offered by this job

Pension

Life Assurance

Private Medical cover

Reflection Days

Shared Parental Leave

Job summary

Zenith USA in Greater London is seeking a Global Planning Director to drive impactful media strategies for Tork, a leading hygiene brand. This role involves overseeing multi-market campaigns, collaborating closely with senior clients, and managing a dedicated team.

The ideal candidate will possess strong media planning experience, particularly with digital channels. Zenith USA offers a supportive work environment and a variety of benefits aimed at employee well-being, including Pension and Private Medical cover.

Responsibilities

• Lead multi-market media strategies aligned with business goals.
• Evaluate campaign planning from brief to reporting.
• Build trusted relationships with senior clients.
• Coordinate cross-functional teams for seamless delivery.
• Drive improvements in processes and efficiency.
• Support Business Director with media strategies and budgets.
• Manage a small team to foster a thriving environment.

Skills

Media planning experience

Digital channels expertise (LinkedIn, YouTube, Meta)

Client engagement skills

Cross-functional collaboration

Data-driven decision making

Effective communication

Curiosity and open-mindedness

Teamwork and collaboration

Job description

Overview

We are hiring a Global Planning Director to shape the future of media strategy for Tork, part of Essity—one of the world’s leading professional hygiene brands. This is an exciting opportunity to work at the heart of a global team, delivering impactful media planning across 14 markets. You’ll bring together data, creativity, and strategic thinking to drive meaningful growth and innovation. If you enjoy solving complex challenges and collaborating across borders, this role offers both scale and impact.

What you’ll be doing

• Lead the development and execution of multi-market media strategies, ensuring strong alignment with business goals
• Oversee campaign planning and evaluation across the full lifecycle, from brief through to reporting and optimisation
• Partner closely with senior clients, building trusted relationships and delivering clear, actionable insights
• Coordinate cross-functional teams to ensure seamless campaign delivery, including planning, creative, and budget management
• Drive operational excellence by improving processes, workflows, and overall efficiency
• Support the Business Director in shaping annual media strategies, budget frameworks, and channel best practices
• Manage and support a small team, creating an environment where people can thrive and grow

Skills we’re looking for

• Strong experience in media planning, particularly across digital channels such as LinkedIn, YouTube, Meta, and programmatic
• Confident in client engagement, with the ability to build trusted relationships and communicate effectively
• Comfortable working with multiple stakeholders across different markets and disciplines
• Strong attention to detail and confidence working with data to inform decisions
• Clear and compelling communicator, able to present ideas in a structured and engaging way
• Curious and open-minded, with a willingness to explore new approaches and challenge established thinking
• Collaborative mindset, with a focus on teamwork and shared success

Additional information

Zenith International offers a wide range of benefits to support our employees. Full details are shared when you join, but highlights include core benefits such as Pension, Life Assurance, and Private Medical cover, alongside enhanced policies like Reflection Days and Shared Parental Leave. You’ll also have access to a range of additional initiatives, including:

Please check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

Publicis Groupe works primarily from the office or our clients' office four days per week.

At Zenith International we are proud to be an equal opportunities employer. We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.

We are committed to providing a fair, accessible, and inclusive recruitment process. If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you. Sharing this information will never impact your application.

Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.