Planning Director

Groupm; City of Westminster; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

A leading media planning agency in Westminster is seeking a Planning Director to lead media planning for specific clients. The ideal candidate will develop strategies, manage campaigns, and build strong relationships with clients. Experience in media planning and effective communication skills are essential. This role offers a competitive benefits package, professional growth opportunities, and a hybrid work model.

Benefits

Competitive health coverage

Retirement plans

Paid time off

Mental health days

Qualifications

• Develop industry understanding and confidence in tools and techniques.
• Present data-driven stories confidently and answer client questions effectively.
• Build strategic relationships with clients and stakeholders.

Responsibilities

• Develop an advanced understanding of media channels and best practices.
• Oversee campaign quality and build client relationships.
• Lead planning presentations and brainstorms while problem-solving.

Skills

Media planning

Data-driven storytelling

Critical questioning

Client relationship building

Presentation skills

Project leadership

Job description

The planning team at Wavemaker is dedicated to creating industry-leading, unrivalled work. We serve as central conduits to all specialists, striving to push boundaries and positively impact consumers and brands. Wavemaker UK is seeking a Planning Director to join our growing planning team, to lead planning for specific clients and be a media planning expert.

In this role, you will:

1. Media planning craft: Develop an advanced understanding of media channels, ecosystems, and best practices. Translate strategic approaches into planning practices for client briefs and pitches. Be an expert in Wavemaker's Purchase Journey philosophy and tools to understand consumers and client opportunities. Maintain an overview of the media landscape and build media owner relationships.
2. Campaign management & communication: Oversee campaign quality, develop commercial understanding, and build client and agency relationships at a mid-senior level.
3. Comms planning and storytelling: Own planning presentations, lead brainstorms, and independently problem-solve using data and insights.

Skills and Experience:

• Develop industry understanding and confidence in tools and techniques.
• Present data-driven stories confidently and answer client questions effectively.
• Use critical questioning for problem solving and support troubleshooting communication.
• Build strategic relationships with clients and stakeholders, understanding their perspectives and industry challenges.
• Deliver relevant, impactful communications and develop compelling presentations.
• Lead new projects, generate ideas, and foster innovation.
• Apply knowledge of client, audience, and channel to create effective multimedia plans, translating strategic direction into actionable media roles.

Life at WPP Media & Benefits:

We invest in our employees' growth, offering global networks, employee resource groups, and in-office events. Benefits include competitive health coverage, retirement plans, paid time off, discounts, and mental health days. We are an equal opportunity employer promoting a culture of respect and inclusivity. Our hybrid work model fosters collaboration and creativity. For accommodations or flexibility, discuss with the hiring team during interviews.

WPP is a creative transformation company using creativity to build better futures. WPP Media is our global media collective, bringing together platforms, people, and partners for growth. Learn more at wpp.com and wppmedia.com. Wavemaker, a leading WPP Media brand, drives growth by reshaping consumer decision-making through media, content, and technology, especially for brave brands willing to challenge norms.