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A major consumer goods company is seeking a Personal Care Analytics CMI Manager in London. The role involves leading a team to provide insights through analytics and social listening, with responsibilities that include managing analytical projects and presenting findings to senior stakeholders. Candidates should have strong data analysis and storytelling skills, as well as experience in social listening and presenting to large audiences.
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ROLE TITLE: Personal Care Social First CMI Manager –WL2A
WORK LEVEL: WL2A
LOCATION: London, Blackfriars
ABOUT THE ROLE:
PC Social First CMI Manager would have an exciting role in enabling growth of the personal care business by bringing insights through analytics, market insights and social intelligence. It is a future fit role as it enables the candidate to build skills that would be required in the future.
This is a leadership role where the chosen candidate would have a direct team and would be responsible for getting the work delivered by the team and in grooming the team.
The candidate will be part of the Global personal care insights and analytics team focusing on all PC categories and will be responsible for analyzing a wide range of data to help inform marketing, brand, and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market. They will be comfortable using a wide range of analytical tools to help with their analysis and be familiar with both digital data such as social and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on social first projects, whilst working alongside specialist external analysts where required. As such they need to be comfortable working on their own analytics projects and be able to work with specialist experts on larger, more complex briefs.
RESPONSIBILITIES:
Primary Responsibilities
Understanding of social intelligence/listening and the technicalities of how the analysis is done
Train, engage and cascade solutions and methodologies to brand teams, senior stakeholders, other cross functional teams
Comfortable in presenting, holding attention & answering large set of audiences
Able to translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output), these briefs could be social first or broader in nature covering key tenants of PC priorities
Understand strategic priorities & key metrics to be able to marry the insights across different sources
Self-starter on complex briefs & unstructured questions, giving the solution a structure, a story & applying business & tool acumen to deliver to these briefs
Manage a team of 2-3 WL1s and ensure delivery and impact
Manage agency relationship
Conduct analysis using in-house analytics tools, and be comfortable analyzing a range of social and business data
Building and testing social queries on in-house social and search data tools
Building and maintaining dashboards for internal customers using internal visualization tools
Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications, and new product development
Synthesizing data and analysis into impactful, action-orientated reports for internal stakeholders
Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
Secondary Responsibilities
A ble to navigate challenges coming from stakeholders and limitations of new methodologies
Actively scout new solutions and pilot different methodologies to adapt to agile ways of working with new agency partners & solutions aligned with our business priorities
KEY SKILLS AND EXPERIENCE REQUIRED:
Primary Traits (required)
Experience in analytical role, storytelling and providing insight and recommendation based on analysis
Experience in social listening
Some data modelling or query building experience
Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
Experience in presenting to senior & large set of audiences, building partnerships & relationships within the business
Secondary Traits (nice to have)
Experience of understanding business questions and writing appropriate briefs
Experience briefing technical teams and being able to translate business objectives into analytical hypotheses
Passion for the digital world and its implications for business
Passion & understanding of the social first world
INTERFACES:
The role will have global scope and deal with Personal Care
The job holder will have an interface with the PC CMI Directors and the immediate team
The job holder will have to work with other Insights Managers , directors and senior brand VPs
The job holder will have to work with brand managers, other CMI teams within PC & GMO
What we offer
Whilst the role is advertised on a full-time basis, we would be happy to discuss possible flexible working options and what this may look like for you. We strive to achieve a family-friendly and inclusive workplace and to, above all, create possibilities for all.
Diversity at Unilever is about inclusion, embracing differences, creating possibilities and growing together for better business performance. We embrace diversity in our workforce. This means giving full and fair consideration to all applicants and continuing development of all employees regardless of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage and civil partnership, and pregnancy and maternity. We are also more than happy to provide reasonable adjustments during our application and interview process to enable you to be present your best self. To find out more, including about our Employee Resource Groups, please click here Equity, Diversity & Inclusion (unilever.com) .
Location
In 2020, Unilever announced the intention to build a new sustainable campus site in Kingston, London to house the employees who currently work in 100 Victoria Embankment in Blackfriars ("100VE"), Lever House in Kingston and Graze in Richmond, the build is due to be complete in early 2025. Most recently, in August 2024, we announced our intention to retain our premises in 100VE until our lease expires in 2027.
We are due to consult with our existing workforce on the new proposal to retain 100VE for the duration of our lease. Therefore, until such a time consultation has concluded as to the retention of our 100VE office, this role will be based in 100 Victoria Embankment until early 2025 and then will move to the Kingston Campus.
We are one of the world’s largest consumer goods companies with amazing brands, dynamic people and a sustainable vision. We meet everyday needs for nutrition, hygiene and personal care with brands that help people feel good, look good and get more out of life. If you are ambitious, keen to learn and want lo lead, you have come to the right place. Explore our website and apply to be part of a company with more than 400 brands used by over two billion people everyday.