Personal Banking Advisor - Branch Sales & Service

HSBC Holdings plc; Carlisle; On-site; GBP 26,000 - 36,000; Full time

Job summary

HSBC is seeking a branch-based, customer-facing role focused on generating revenue by meeting Personal Banking and Advance customer needs while providing service where required. You’ll use a structured sales approach to match customers to HSBC products and services within regulation, and strengthen relationships through in-branch support.

You’ll deliver excellent customer experience, promote multi-channel engagement, and refer to Wealth Sales and Branch Specialists as needed.

Qualifications

• Experience in a customer-facing sales and service role.
• Ability to apply a structured needs-based conversation approach.
• Demonstrated capability to generate revenue through product sales and relationship deepening.
• Ability to build new customer relationships and convert interest into long-term engagement.
• Promote digital and multi-channel options while maintaining good customer experience.
• Make effective referrals to specialist colleagues based on customer needs.
• Follow regulatory and policy requirements when selling products and providing customer support.
• Protect the bank through vigilance against fraud and risk in day-to-day activity.

Responsibilities

• Welcome customers on branch entry and use structured conversations to understand their needs
• Acquiring new-to-bank customers through effective in-branch engagement
• Develop existing customer relationships by identifying opportunities to meet evolving banking needs
• Deliver consistently excellent customer experience and service where required
• Promote multi-channel engagement and guide customers to additional channels where appropriate
• Complete product sales except material risk products where regulation permits
• Apply the EDRAS based sales process to discover needs and recommend suitable solutions
• Provide referrals to Wealth Sales and Branch Specialists based on customer needs

Skills

Customer-facing selling

Needs-based conversations

Revenue generation

Cross-sell and referrals

Regulatory awareness

Multi-channel engagement

Fraud awareness

Job description

HSBC is seeking a branch-based, customer-facing role focused on generating revenue by meeting Personal Banking and Advance customer needs while providing service where required. You’ll use a structured sales approach to match customers to HSBC products and services within regulation, and strengthen relationships through in-branch support.

You’ll deliver excellent customer experience, promote multi-channel engagement, and refer to Wealth Sales and Branch Specialists as needed.