Perimenopause Growth Campaign Lead (Integrated)

Flo; Greater London; Ibrido; GBP 65.000 - 90.000; Tempo pieno

Vantaggi offerti da questo lavoro

Employee ESOP

Equity participation

Maternity & Paternity leave

Learning budget

Generous holiday

Flexible office presence

Descrizione del lavoro

Flo is seeking an ambitious Integrated Campaign Manager to lead our brand’s growth into the perimenopause category. You will drive culturally resonant campaigns, coordinate across Brand, PR, Creative, Product Marketing, Influencers, and Organic Social, and own the calendar to capitalize on key moments and partnerships.

You’ll translate category strategy into high-performing commercial work, manage budgets with analytics, and shape how Flo competes in a fast-evolving health and wellness space.

Competenze

• 7+ years’ experience planning and executing multi-channel campaigns for consumer brands or apps.
• Experience launching or scaling a commercial product/category push in a competitive market.
• Analytical mindset; track campaign performance and manage budgets.
• Strong understanding of women’s health audiences, ideally with exposure to the perimenopause/menopause category.
• Experience marketing to life-stage audiences (e.g., new parents, midlife consumers).
• Experience in the US market specifically.
• Strong cross-functional collaboration with Creative, Product Marketing, Growth, Social, PR, and UA.

Mansioni

• Plan and execute integrated campaigns that drive brand equity and commercial growth.
• Lead cross-functional collaboration to ensure campaigns land with consistency and reach.
• Own the campaign calendar and prioritize high-impact moments.
• Identify new channel and partnership opportunities to build reach and credibility.
• Manage budgets and prove commercial impact with analytics.

Conoscenze

Integrated campaigns

Cross-functional teams

Analytics tracking

Budget management

US market experience

Growth marketing

Descrizione del lavoro

Flo is seeking an ambitious Integrated Campaign Manager to lead our brand’s growth into the perimenopause category. You will drive culturally resonant campaigns, coordinate across Brand, PR, Creative, Product Marketing, Influencers, and Organic Social, and own the calendar to capitalize on key moments and partnerships.

You’ll translate category strategy into high-performing commercial work, manage budgets with analytics, and shape how Flo competes in a fast-evolving health and wellness space.