Performance & Retail Marketing Coordinator UK

ANASTASIA; City Of London; On-site; GBP 35,000 - 45,000; Full time

Job summary

A leading cosmetics company is seeking a Performance & Retail Marketing Coordinator to support growth in the UK and Ireland. The role involves collaborating with retailers, developing marketing strategies, and managing performance metrics. Candidates should have at least 5 years of marketing experience in beauty or e-commerce, along with strong analytical and organizational skills. This position offers a dynamic work environment in London.

Qualifications

• Minimum 5 years of experience in Marketing, preferably in Beauty or Retail.
• Ability to interpret budgets and strong analytical skills.
• Excellent written and verbal communication skills.

Responsibilities

• Foster retailer partnerships and adapt to retailer specifics.
• Develop retailer marketing plans for campaigns.
• Oversee paid media strategy across channels.

Skills

Marketing experience

Analytical skills

Proficiency in Microsoft Office

Project management

Customer service skills

Education

Bachelor’s degree in business or marketing

Tools

Microsoft PowerPoint

Microsoft Excel

Adobe

Job description

Overview

The Performance & Retail Marketing Coordinator UK/IRL is a critical team member for the accelerated international growth of Anastasia Beverly Hills. This person will report to the Senior Marketing Manager EMEA + UK and will be involved in all omnichannel retail marketing to support business growth across multiple retailers in the EMEA region, including Boots, Look Fantastic, Cult Beauty, Beauty Bay, Space NK, Harrods, Selfridges, Sephora, and any new expansion. The right candidate has proven omnichannel retail marketing experience, with a strong digital marketing and performance marketing/paid media/retail media background in the UK and Ireland. They will create and cultivate relationships with retail marketing partners to ensure maximum exposure and advocacy for the brand. They will balance individual accountability with strong cross-functional partnerships and will be strategic, innovative, collaborative, customer-centric, and results-oriented. They must possess an analytical mindset, superior communication and negotiation skills, and be adept at quick and creative problem-solving. This individual will collaborate closely with the Senior Marketing Manager EMEA + UK, building retail marketing plans for all UK/IRL retailers, and implementing and tracking performance (investment versus ROAS/ROMI). They should have a solid understanding of the paid media and retail media landscape, and their specific metrics/KPIs.

Responsibilities

• Retailer Partnerships and Planning
  • Foster retailer partnerships and strong ways of working, adapting to each retailer's specificity
  • Plan seasonal requests for strategic UK retailers, respecting the retailer's internal calendar
  • Lead retailer marketing meetings and gather insights
  • Collaborate with senior leaders and cross-functional teams for retailer needs
• Retail Omnichannel Marketing Campaigns
  • Develop customized retailer marketing plans for launches and always-on campaigns, while keeping organized and structured documents
  • Track marketing/sampling/GWP budgets and spend levels for each retailer, submit accruals monthly, and deliver analysis on spend versus return
  • Build bespoke action plans, maximizing the brand's resources and identifying retailers' best opportunities
  • Update quarterly brand rooms based on performance provided by retailers to drive conversion
  • Monitor rates & reviews and drive Rates & Reviews Campaigns for Newness and Core
  • Regularly check stores where ABH is fixture, discuss with the retailer, and lead improvements
  • Responsible for VM & Event projects (concept, brief, execution, and performance tracking)
• Performance Marketing & Paid Media
  • Define with Sr. Marketing Manager and oversee the paid media strategy across channels (Google Ads, Meta, TikTok, Display, Affiliates, etc.)
  • Manage media budgets to maximize ROI, ROAS, and CAC efficiency
  • Plan, launch, and optimize paid campaigns across multiple platforms
  • Continuously test creatives, audiences, bidding strategies, and placements to improve performance
  • Track KPIs (e.g., CTR, CPA, ROAS, LTV) and generate insights to inform future campaigns
  • Create dashboards and reports for senior stakeholders with actionable recommendations
  • Monitor industry trends, competitor activity, and platform updates
  • Identify new paid channels, betas, and partnerships to scale customer acquisition and retention
• Assets
  • Manage and distribute creative assets and toolkits to retailers for new product launches and core refreshes (assets, placemat)
  • Organize and maintain retailer and distributor social media requests
  • Keep PDPs updated according to ABH standards
  • Perform regular retailer websites audits (PDP, pricing, competition)
  • Responsible for asset resizing, ad copy, and other mandatory steps for paid media campaigns
• Administrative
  • Create regular retail marketing presentations for regional and global-facing audiences
  • Provide any reports that will be required by leadership
  • Collaborate with the field team and the visual merchandising team
  • Develop effective in-store selling tools to drive consumer curiosity and educate on brand pillars and KPIs
  • Maintain and update internal retailer marketing calendars
  • Track and communicate monthly recurring digital retail tasks
  • Update pricing trackers
  • Assist in content shoot briefs with a retail focus
  • Handle marketing administrative duties as needed

Requirements

• Minimum 5 years of Marketing experience. Preferred areas include: Beauty or Color Cosmetics, Retail Omnichannel Marketing, E-commerce Marketing
• bachelor’s degree in business, marketing, or a related area
• Proficiency in Microsoft Office - PowerPoint, Excel, and Adobe
• Ability to interpret and understand budgets. Must have strong analytical skills
• Ability to define problems, collect data, establish facts, and draw valid conclusions
• Excellent organizational skills, project management, multi-tasking and proactive attitude
• Strong business acumen
• Team player with a positive attitude that can adapt to changing circumstances
• Excellent written and verbal skills
• Superior customer service skills
• Proven relationship building
• Bias for action - ABH is an entrepreneurial culture of test and learn. Test small, learn/succeed/fail fast. Take the good, make it great. Learn from the mistakes and don’t make them again.
• Must possess a natural affinity and love for country cultures and nuances. Must embrace diversity, identify regional trends/tastes, and exploit white space opportunities
• Strong market listening skills, including social media community mining
• Natural relationship builder - in particular, the art of generating outcomes via Zoom and from a long distance is key
• Amiable, yet firm personality for negotiation
• Must be able to work well under pressure and thrive in a fast-paced environment
• This is for a temporary assignment