PERFORMANCE MEDIA EXECUTIVE / MANAGER

Calzedonia Holding Spa; United Kingdom; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading fashion group in the UK is seeking a Performance Media Manager to drive digital growth through effective acquisition strategies. The ideal candidate will have expertise in managing campaigns across Google Ads, Meta, and TikTok, alongside strong analytical skills. This role offers significant ownership in a dynamic environment, aimed at maximizing ROI and enhancing customer engagement.

Qualifications

• Proven expertise in managing performance marketing campaigns.
• Strong analytical skills with advanced proficiency in analytics platforms.
• Experience in a fast-paced E-commerce or retail environment.

Responsibilities

• Develop and execute digital acquisition strategy.
• Analyze data for campaign optimization.
• Collaborate with cross-functional teams for campaign execution.

Skills

Performance marketing

Analytical skills

Channel optimization

Digital marketing

Tools

Google Analytics

Data Studio

Excel

Google Ads

Meta Ads

TikTok Ads

Job description

Join our growing digital team at Calzedonia UK, part of one of Italy’s most successful fashion groups, and play a key role in accelerating our online growth through paid media and audience-first strategy. We're looking for a Performance Media Executive or Manager (depending on experience) with a sharp commercial mindset, deep expertise in Meta, Google, and TikTok advertising, and a strong understanding of digital audiences, to help scale our digital presence across the UK market. You’ll report directly to the local E-commerce Manager and work closely with HQ and international teams, helping us drive qualified traffic, optimise conversions, and build strong connections with our target customers.

ABOUT CALZEDONIA GROUP

Founded in 1986 by Sandro Veronesi, Calzedonia Group has grown into a global retail powerhouse with brands including Calzedonia, Intimissimi, Tezenis, Falconeri, and more. With over 5,000 stores in 55+ countries and a fast-expanding UK footprint, we combine Italian style with global ambition. As we continue to scale our digital operations, we’re seeking passionate, skilled individuals to join the journey.

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We are looking for a Performance Media Manager / Digital Acquisition Manager to play a pivotal role in driving our digital growth and optimizing our customer acquisition strategies. This is a fantastic opportunity for a commercially astute and highly analytical marketer with a proven track record in scaling performance channels and delivering measurable business outcomes.

You'll be a key player in bridging strategic vision with executional excellence, working closely with senior leadership to shape our digital acquisition roadmap while maintaining a hands-on approach to channel optimization and team mentorship.

What You'll Do:

1. Develop and Execute Strategy: Contribute to and execute the overall digital acquisition strategy across key performance channels, including Paid Search (PPC & SEO), Paid Social (Meta, TikTok), and Affiliates, with a focus on driving online orders, digital sales, and customer lifetime value (LTV).
2. Channel Ownership & Optimization: Take ownership of campaign planning, execution, and reporting for designated performance channels. Continuously analyse data, identify optimization opportunities across platforms, creatives, messaging, and bidding strategies to maximize ROI and efficiency.
3. Drive Business Outcomes: Translate business objectives into measurable marketing KPIs and actively work to improve key metrics such as conversion rates, customer acquisition cost (CAC), and overall marketing effectiveness.
4. Strategic Media Partnership: Work closely with our media agencies, challenging them to push performance boundaries, identify new growth opportunities, and ensure alignment with our strategic goals.
5. Data-Driven Decision Making: Utilize analytics platforms (e.g., Google Analytics, Data Studio/Looker Studio) to deep dive into performance, extract actionable insights, and present clear recommendations to stakeholders.
6. Conversion Rate Optimization (CRO): Support and contribute to a testing roadmap for A/B testing creatives, landing pages, and user journeys to continuously improve conversion rates.
7. Cross-Functional Collaboration: Partner effectively with E-commerce, Communication Department and Data teams to ensure integrated campaign execution, consistent messaging, and a seamless customer journey.
8. Market & Trend Awareness: Stay up-to-date with the latest platform innovations, digital marketing trends, and competitor activities, bringing fresh ideas and a test-and-learn mentality to our campaigns.

What You'll Bring:

1. Previous experience in performance marketing or digital acquisition roles, ideally within a fast-paced E-commerce, retail, or tech environment.
2. Proven expertise in managing and optimizing campaigns across Google Ads (Search, Shopping, Performance Max), Meta (Facebook & Instagram), and TikTok Ads, with a strong understanding of audience targeting, bidding strategies, and tracking.
3. Demonstrated success in improving key business outcomes such as online orders, digital sales, or LTV/CAC.
4. Strong analytical skills with advanced proficiency in Google Analytics, Data Studio/Looker Studio, and Excel for robust campaign analysis and reporting.
5. Commercially minded with a deep understanding of the customer journey, audience behavior, and the levers that drive digital growth.
6. Experience managing significant media budgets and allocating spend strategically based on performance.
7. Excellent communication and presentation skills, with the ability to articulate complex data and insights to various stakeholders.
8. A "test-and-learn" mindset, curiosity, and a proactive approach to identifying and solving problems.

This role provides a fantastic opportunity for an ambitious marketer to take significant ownership, drive tangible impact, and grow within a dynamic and forward-thinking environment. If you're ready to combine strategic thinking with hands-on execution to accelerate our digital success, we want to hear from you!