Performance Marketing Specialist (Dutch Speaking)

LGH Group; Manchester; Hybrid; GBP 35,000 - 45,000; Full time

Job summary

A leading equipment rental company in Manchester is seeking a Performance Marketing Specialist to manage their digital marketing activities across Europe. The role involves optimizing multi-channel paid media campaigns, improving website performance, and providing insights on campaign effectiveness. The ideal candidate has 2–4 years of experience in digital marketing, strong skills in Google Ads, SEO, and analytics. This position offers a hybrid working model and a range of company benefits.

Benefits

25 days Annual Leave (+1 per year capped at 30)

Employee Assistance Program

Training & Development Programmes

Free Equipment Hire

Hybrid working

Qualifications

• 2–4 years’ experience in a performance or digital marketing role.
• Strong hands-on experience with Google Ads and SEO.
• Proactive, self-motivated, comfortable managing projects independently.

Responsibilities

• Manage multi-channel paid media campaigns.
• Improve website and landing page performance.
• Own performance dashboards and campaign tracking.

Skills

Performance marketing

Google Ads

SEO

Analytics

Email marketing

Tools

Google Analytics (GA4)

HubSpot

Search Console

Job description

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Performance Marketing Specialist (Dutch Speaking), Manchester

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Client:

LGH Group

Location:

Manchester, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

b185ba30ce92

Job Views:

6

Posted:

13.08.2025

Expiry Date:

27.09.2025

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Job Description:

LGH is one of the UK’s leading lifting equipment rental companies.

As a family-owned company for over 50 years, we have made a name for ourselves by combining the highest quality equipment, unrivalled expertise, and impeccable safety standards. We support customers across the globe through continuous investment in our equipment, people and IT systems. LGH adds specialist knowledge and know-how to your operation and excellent customer service, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise.

LGH Winches

LGH Winches is UK’s winch specialist with the largest range of winches in Europe and a true global capability, unrivalled winching expertise and a nationwide support network.

LGH Winches has a 40-year history as the UK’s leading provider of winches and winch expertise & support including maintenance, inspection, testing, refurbishment, and installation of high-level access and fall protection equipment. The team has over 500 years collective winching expertise with wide industry experience across numerous sectors and applications including energy & renewables, infrasturure, cable installation, offshore cable pulling, pipelines and wind farms.

• Trailer Mounted Winches
• Base Mounted Winches
• Onsite Services

We are the UK’s leading provider of expert cradle maintenance services, fall protection equipment, cradle inspection/testing and cradle operator training. We are trusted by organisations large and small for our reliable service and fully trained experienced engineers.

ABOUT THE COMPANY

For 50 years we have been leaders in the hire of lifting and hoisting equipment. Our locations are spread over the UK and the EU. Our sister company, LGH Winches, is one of the leading winch specialists in Europe.

We combine the highest quality equipment, unrivalled experience, and industry leading expertise, with excellent customer service, to offer you state of the art solutions to meet your lifting challenges. Whatever the load, whatever the location, LGH can take the strain, with unmatched reliability, range, and readiness. LGH adds specialist knowledge and know-how to your operation, lifting your team as well as your load. From a simple toe jack for manual handling, to sophisticated spreader beams for larger loads, we offer the widest range of lifting equipment, on call and ready for delivery, backed by expert advice and on-site expertise.

Across the world, across all industry sectors, trust LGH – the global leaders in lifting gear hire.

SUMMARY OF THE ROLE

We’re looking for a native Dutch, results-driven Performance Marketing Specialist to take ownership of our digital marketing activities across Europe. This is a new in-house role designed to drive campaign performance and deliver smarter, more effective digital marketing at scale.

You’ll manage and optimise multi-channel paid media campaigns, improve website and landing page performance, and collaborate with our regional marketing teams and external agencies to tailor campaigns for different markets. With an eye for analytics, you'll help us better understand how our digital activity contributes to leads, conversions, and ROI.

Paid Media & Search:

• Plan, execute, and optimise campaigns across Google Ads, Display, and LinkedIn
• Conduct keyword research, create ad copy, and manage budget allocations
• A/B test creatives and landing pages to improve performance
• Reduce CPA and improve conversion rates across campaigns

SEO & Website Performance:

• Work with content and regional marketers to improve organic visibility
• Manage SEO audits and action technical improvements
• Track site performance and page experience (Core Web Vitals, bounce rate, etc.)
• Collaborate with web developers or manage CMS updates where needed

Analytics & Reporting:

• Own performance dashboards and campaign tracking (GA4, HubSpot, etc.)
• Set up and manage UTM structures, conversion tracking, and attribution models
• Report monthly and quarterly on campaign performance and actionable insights

Marketing Automation:

• Lead email campaign workflows in HubSpot
• Support lead scoring, segmentation, and engagement automation
• Work with regional marketing execs (DACH and Benelux) to localise and target campaigns
• Brief and coordinate with agencies on high-value projects where needed
• Collaborate with content and creative roles to produce effective assets

QUALIFICATIONS AND EXPERIENCE

• 2–4 years’ experience in a performance or digital marketing role
• Strong hands-on experience with Google Ads and SEO (on-page and content-focused)
• Confident using Google Analytics (GA4), Search Console, Tag Manager, and UTM tracking
• Familiarity with HubSpot or other marketing automation tools
• Data-driven mindset with ability to interpret and act on insights
• Proactive, self-motivated, and comfortable managing projects independently
• Strong communication and collaboration skills
• Experience working across multiple markets/languages
• Technical Product Knowledge:Understanding of technical products or willingness to undergo training and self-improvement in this area.
• Ambitious Growth Mindset:Demonstrated ambition to grow within the role and contribute additional value to the team.

WORKING PATTERN:

Days: Monday to Friday

Hours: 37.5 hours per week between 9am – 5pm

Lunch break: 30 minutes unpaid

COMPANY BENEFITS

• 25 days Annual Leave (+1 per year capped at 30)
• Employee Assistance Program
• Enhance Family Leave
• Free Eye Tests
• Quarterly Incentive Program
• Training & Development Programmes
• Length of Service Awards
• Personal Milestone Acknowledgements
• Free Equipment Hire
• Free Parking
• H.I.R.E Fit
• Hybrid working (where possible)

Ability to commute/relocate:

• Atherton, Manchester M46 9JZ: reliably commute or plan to relocate before starting work (required)