Performance Marketing Manager, UKI HRP

Sage City; Manchester; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to drive the success of in-life campaigns. This exciting role focuses on enhancing customer experiences and maximizing retention through data-driven strategies. You will lead the development and optimization of customer journeys, ensuring alignment with business objectives while leveraging insights to improve customer satisfaction. Join a dynamic team that values innovation and collaboration, and be part of a company recognized as one of the best places to work. If you're passionate about customer success and performance marketing, this opportunity is perfect for you.

Qualifications

• Experience in SaaS marketing with a focus on customer journeys and retention.
• Strong analytical skills to interpret performance metrics for decision-making.

Responsibilities

• Lead strategy for inlife programs to enhance customer retention and satisfaction.
• Analyze performance metrics and collaborate with cross-functional teams.

Skills

SaaS Marketing

Customer Success

Performance Marketing

Data Analysis

Project Management

Cross-Functional Collaboration

Communication Skills

Customer-Centric Approach

Tools

Google Analytics

Salesforce

Eloqua

Job description

Job Details: Performance Marketing Manager, UKI HRP

Job Title: Performance Marketing Manager, UKI HRP

Job Description: The Performance Marketing Manager for Inlife Programs will be responsible for driving the success of all in-life campaigns across the HRP portfolio in the region. This role will focus on managing and improving the post-sale customer experience, maximizing retention, expansion, and product adoption through data-driven strategies and performance management. The ideal candidate will combine strong analytical abilities, project management skills, and cross-functional collaboration to ensure our inlife programs meet or exceed performance targets, customer satisfaction, and business objectives.

Location: Hybrid, 3 days per week out of our Newcastle, Manchester or Winnersh office.

Key Responsibilities:

1. Lead Inlife Program Strategy: Plan, develop, and continuously optimize the end-to-end inlife program strategy across all customer touchpoints, driving execution through the campaign hub. Focus on improving customer retention, product adoption, expansion (upsell and cross-sell), and driving customer satisfaction.
2. Performance Monitoring and Optimization: Analyze key performance metrics related to customer engagement, retention, and expansion to ensure programs are effective.
3. Cross-Functional Collaboration: Collaborate with Customer Success, Sales, Product, and campaign/digital hub to ensure alignment and the smooth execution of inlife programs. Work closely with these teams to drive campaigns aimed at increasing customer lifetime value (CLV) and reducing churn.
4. Customer Journey Management: Own and refine customer journeys post-sale, from onboarding through renewals, ensuring the right experiences, touchpoints, and resources are available to ensure customers achieve their desired outcomes.
5. Segmentation and Personalization: Develop and implement segmentation strategies to personalize inlife programs based on customer needs, behavior, and lifecycle stages. Work through the campaign/digital hub to create targeted campaigns to improve engagement for specific customer segments.
6. Campaign Management: Oversee the execution of inlife campaigns, including email, webinars, training, content, and other communication channels developed through the campaign hub. Ensure campaigns are highly relevant to the customer base and aligned with business goals.
7. Customer Insights and Feedback: Leverage customer feedback, surveys, and behavior data to gain insights into the effectiveness of inlife programs. Use this data to shape improvements and proactively resolve any issues impacting customer satisfaction and retention.
8. Reporting and Analysis: Regularly report on the performance of inlife programs, tracking key metrics such as churn rates, expansion opportunities, product adoption, and customer satisfaction. Present insights and actionable recommendations to senior leadership.
9. Budget and Resource Management: Manage the budget for inlife programs, ensuring efficient allocation of resources across campaigns and initiatives to drive maximum ROI.

Skills, Know-How, and Experience:

1. Experience in SaaS marketing, customer success, or performance marketing roles, with a strong focus on inlife customer journeys, retention, and expansion strategies.
2. Analytical Mindset: Strong data analysis skills and the ability to interpret performance metrics to drive decision-making. Proficiency in tools like Google Analytics, Salesforce, Eloqua, or any SaaS reporting/CRM tools.
3. Project Management: Proven ability to manage complex projects from start to finish, with a focus on timelines, goals, and stakeholder communication.
4. Cross-Functional Collaboration: Ability to work collaboratively with teams across the organization, including Sales, Marketing, Customer Success, and Product.
5. Communication: Strong written and verbal communication skills, with the ability to create and present reports, insights, and strategic recommendations.
6. Customer-Centric: A deep understanding of customer behavior and needs, with a passion for improving the customer experience and driving value at every stage of the journey.

Function: Performance Marketing

Country: United Kingdom

Office Location: Newcastle; Manchester; Winnersh

Work Place Type: Hybrid

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