Performance Marketing Manager, Small Direct NCA - Fixed Term Contract

Sage; Manchester; Hybrid; GBP 40,000 - 80,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to lead marketing strategies for small businesses. This pivotal role focuses on developing and optimizing a comprehensive marketing plan that drives customer acquisition through innovative digital strategies. You'll collaborate with cross-functional teams to enhance performance metrics and manage the marketing budget effectively. If you thrive in a fast-paced environment and have a passion for data-driven marketing, this opportunity is perfect for you.

Qualifications

• Experience in B2B demand generation ideally within a similar industry (SaaS).
• Strong proven experience in digital acquisition and transactional trading.

Responsibilities

• Develop and own the integrated NCA marketing plan to drive performance.
• Analyze campaign performance using KPIs and provide insights for leadership.

Skills

B2B demand generation

Digital acquisition

Transactional trading

Commercial acumen

Communication skills

Leadership in matrix environments

Resilience

Job description

Performance Marketing Manager, Small Direct NCA - Fixed Term Contract

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Performance Marketing Manager, Small Direct NCA - Fixed Term Contract

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Job Description

Winning in the small business segment is crucial to the success of the UKI regional strategy. This role plays a key part in this mission, responsible for planning, developing, and optimizing an integrated NCA (New Customer Acquisition) marketing plan for small businesses. The goal is to meet targets and revenue objectives for UKI by attracting new small business customers primarily through effective digital strategies and addressing consideration challenges via top-of-funnel (TOFU) activities. Additionally, this role will manage nurture journeys to improve conversion rates and drive purchases.

The role will oversee the always on digital acquisition of SBCA, SBCP, Sage 50, and Sage suites through integrated campaigns, leveraging key market events such as MTD and seasonal opportunities like Self Assessment and Black Friday. Campaign tactics will include paid search, social, programmatic, webinars, content, partnerships, and more. Measuring, analyzing, and reporting on campaign performance with a strategic mindset to continuously optimize results is essential, alongside a deep understanding of marketing funnel metrics.

The ability to set direction, influence, and collaborate with the UKIA digital and campaign hubs to develop and execute the plan is critical. This role will also lead NCA trading interlock with sales and performance teams within the digital hub, driving performance and continuous optimization.

Location - Hybrid, 3 days per week out of our Newcastle, Manchester or Winnersh offices.

This role is the Marketing Lead for UKI NCA Small Businesses, responsible for marketing targets across key products: SBCA, SBCP, Sage 50, and Sage suites. The focus is on driving marketing performance and contributing to the business unit (BU) in the region, including metrics such as units, ARR, SQOs, MQLs, ROI, and CPA and LTV:CAC.

Responsibilities include:

• Strategy & Plan development: Developing and owning the integrated NCA marketing plan to drive both efficient and effective performance, utilizing best-in-class digital strategies (to capture in market demand) and TOFU funnel tactics to address consideration and education, ultimately building future demand.
• Cross functional collaboration: Interlock with commercial and RTR teams to drive prioritisation, budgeting and optimisation for Small Direct. This involves annual budgeting, trading and product GTMs.
• Lead Interlock with Digital hub through performance cadence – providing strong voice into the ecommerce trading meetings and regional sales trading calls, aligning with WBR and MBR processes.
• Overseeing the entire customer journey from top-of-funnel through to purchase, including developing nurture journeys and working hand in hand with digital hub for performance & ecommerce optimisation.
• Performance Analysis & reporting: Regularly analayse campaign performance using KPIs such as cost per unit, ROI and LTV:CAC. Provide detailed reports and actionable insights for senior leadership and stakeholders.
• Market trends: stay ahead of competition activity to keep Sage competitive in market place.
• Data driven decisions: leverage analytics, testing and performance data to make informed decisions on campaign strategy, creative and channel allocation. Continuously test and implement strategies to improve acquisition costs and overall campaign effectiveness.
• Acting as the NCA lead for the business unit, working closely with UKIA digital and campaign hubs to prioritize and optimize execution.
• Managing the marketing budget for the region.
  
  
  
  
  
  

Skills, know-how and experience:

• Experience in B2B demand generation ideally within a similar industry (SaaS).
• Strong proven experience in digital acquisition.
• Proven experience in transactional trading including ecommerce.
• Results driven with strong commercial acumen and focus on KPIs / performance.
• Senior experience in fast paced / sales led organisation.
• Exceptional communication to negotiate and influence at senior level.
• Ability to lead through a matrix environment and multi team approach – influencing across teams to get to right outcome including through the new UKIA hubs & regional structures.
• Resilience and strong accountability.
  
  
  
  
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Temporary

Job function

• Job function

  Marketing and Sales

• Industries

  Software Development

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