Performance Marketing Manager - Saas - London -C. £60-70K

Salt; London; Hybrid; GBP 60,000 - 70,000; Full time

Job summary

A leading technology recruitment firm is seeking a Senior Performance Marketing Manager to drive their global marketing strategy. This position allows for remote work until Q3, transitioning to a hybrid model. The ideal candidate has 6-7 years of experience in performance marketing, particularly within B2B SaaS, and possesses strong analytical and creative skills to optimize marketing campaigns. Join us to make impactful decisions in the field of people and culture.

Qualifications

• 6-7 years in performance marketing, ideally in B2B SaaS.
• Proven results in lead generation & revenue growth.
• Strong analytical mindset and commercial focus.

Responsibilities

• Lead strategy, execution, and optimisation of paid campaigns.
• Manage budgets, forecasting, and reporting on key metrics.
• Run A/B tests, optimise landing pages, and drive conversion improvements.

Skills

Performance marketing

Data analysis

Lead generation

Creative problem-solving

Tools

Google Analytics 4

Tag managers

Conversion rate optimization tools

Job description

Senior Performance Marketing Manager (B2B SaaS) |

UK (Remote until Q3, then hybrid) | Full-time | £60-70k | Reporting to: Marketing Director

My client is transforming how organisations make better people and culture decisions through scientifically valid assessments and psychometrics. With 500+ customers, they help businesses reduce recruitment costs, hire the right people, and boost performance with their growing suite of cognitive, personality, culture, and skills assessments.

The Role

We're looking for a strategic, data-driven Senior Performance Marketing Manager to own and scale our global paid marketing strategy. You'll manage multi-channel campaigns (Google, Bing, Meta, LinkedIn, programmatic, display), drive lead generation and acquisition, and ensure ROI through continuous testing, optimisation, and reporting.

What You'll Do

• Lead strategy, execution, and optimisation of paid campaigns across multiple channels
• Manage budgets, forecasting, and reporting on key metrics (CAC, ROAS, LTV, conversion)
• Run A/B tests, optimise landing pages, and drive conversion rate improvements
• Collaborate with content, sales, and product teams to align messaging and funnel strategy
• Explore new growth channels and tactics to scale acquisition

What We're Looking For

• 6-7 years in performance marketing, ideally in B2B SaaS
• Proven results in lead generation & revenue growth across international markets (US a plus)
• Hands-on expertise with paid media platforms & analytics (GA4, tag managers, CRO tools)
• Strong analytical mindset, commercial focus, and creative problem-solving skills
• Confident communicator, comfortable working independently in a high-growth environment

If you're a performance marketer who thrives on data, creativity, and impact, we'd love to hear from you.

Apply now and help us shape the future of people and culture decisions.

*Rates depend on experience and client requirements