Performance Marketing Manager - New Market Launches

Onbuy; United Kingdom; On-site; GBP 65,000 - 70,000; Full time

Job summary

OnBuy is seeking a Performance Marketing Manager to lead its expansion into new markets. This role offers a unique opportunity to build marketing strategies from the ground up, leveraging data and infrastructure of a high-performing business. The ideal candidate will thrive in a fast-paced environment and possess a strong background in performance marketing, particularly within e-commerce.

Benefits

25 days annual leave + Bank Holidays

1 extra day off for your Birthday

Employee Assistance Programme

Perks at Work benefit platform

Opportunities for career development and progression

Qualifications

• 4-6 years of experience in performance marketing within e-commerce.
• Proven track record in achieving profitable revenue growth.
• Exceptional data analysis and problem-solving skills.

Responsibilities

• Lead marketing strategies for new market launches.
• Monitor post-landing page performance and optimize.
• Drive markets towards daily Gross Merchandise Volume (GMV) targets.

Skills

Data analysis

Problem-solving

Stakeholder management

Commercial outlook

Project management

Job description

Who are OnBuy?

OnBuy are an online marketplace who are on a mission of being the best choice for every customer, everywhere.

We have recently been named one of the UK's fastest-growing tech companies in the Sunday Times 100 Tech list.

All achievements we are very proud of, but we don't let that go to our head. We are all laser focused on our mission and understand the huge joint effort ahead of us needed to succeed.

Working at OnBuy:

We are a team of driven and motivated people who thrive when working at pace. To succeed at OnBuy you need to take charge and fully own your responsibilities, rolling your sleeves up when needed to 'get it done'. Working at OnBuy you are surrounded by so much opportunity, but you must possess the ability to stay focused and prioritise ruthlessly. Most importantly, you will thrive in an ever-changing environment as we are constantly evolving.

At OnBuy, you're not just a number or another cog in a machine. We are creating something really special, and you have the opportunity to affect meaningful change and have your voice heard.

We are a close team, who have the opportunity to learn and grow as OnBuy evolves. We work in a flexible way, meaning we can prioritise our health and relationships, but when we are working, we graft.

Performance Marketing Manager - New Market Launches
We are seeking a dynamic and experienced Performance Marketing Manager to spearhead their ambitious expansion into new markets. This is a unique "zero-to-one" opportunity for someone who thrives in a fast-paced environment and possesses a proven ability to build successful marketing strategies from the ground up for a mature product in uncharted territories. You will have the considerable advantage of leveraging the infrastructure and rich data of a high-performing business to fuel growth in these exciting new ventures.

This role offers a broad remit, extending beyond initial user acquisition. The successful candidate will be responsible for not only activating the most effective traffic sources with the right product mix but also for meticulously monitoring post-landing page performance. They will play a crucial role in identifying areas for improvement across UX, product information, and translations, collaborating closely with internal stakeholders to implement necessary enhancements.

Key Responsibilities will encompass:

Market Launch:

• Strategically planning the necessary marketing channels for successful market entry and defining best-practice setups for each new territory.
• Overseeing the setup of all paid marketing channels and product feeds, collaborating with third-party suppliers and internal teams.
• Ensuring full compliance with publisher and specific market requirements.
• Establishing robust reporting and measurement frameworks from the outset.

Market Infancy:

• Developing and executing effective short-to-medium-term marketing strategies, with a strong focus on prioritisation and immediate impact.
• Maintaining meticulous attention to detail, rigorously monitoring performance against targets, and implementing necessary course corrections proactively.
• Establishing optimisation processes, early warning systems, and essential hygiene checks tailored to the specific goals of each new market.
• Maintaining a strategic long-term perspective, building a solid foundation for sustained future success.

Market Maturity:

• Driving new markets towards predictable daily Gross Merchandise Volume (GMV) targets.

Required Skills and Experience:

• 4-6 years of demonstrable experience in performance marketing within an e-commerce business with multi-market exposure, ideally including EU and US markets.
• A proven track record of achieving profitable revenue growth through Shopping, Paid Search, Display, Affiliate CSS, and Paid Social campaigns. Experience within a marketplace environment and a strong understanding of lower-funnel channel success are essential.
• A clear understanding of how to effectively engage and leverage support from suppliers, including understanding market-specific requirements and the competitive landscape.
• Exceptional data analysis and problem-solving skills, coupled with a strong commercial outlook. The ability to interpret complex data to identify key opportunities and optimise resource allocation is critical.
• Comfortable with a hands-on approach, deeply involved in the details of marketing and e-commerce performance. Familiarity with managing programs to achieve break-even points and drive top-line growth.
• A proactive and innovative mindset, willing to challenge standard practices and develop strategies that are in the best interests of the business, rather than simply adhering to conventional platform guidelines.
• Strong ability to manage multiple projects concurrently and consistently meet deadlines.
• Excellent stakeholder management and communication skills.
• This role demands a proactive individual who is eager to build and grow new programs, rather than maintain existing ones or delegate extensively.

This is an exceptional opportunity for a driven and results-oriented performance marketer to make a significant impact on a rapidly growing business as it expands its global footprint. If you are ready for an exciting challenge and possess the skills and experience to drive successful market launches, we encourage you to apply.

The salary on offer for this role is £65,000 - 70,000 per annum (depending on experience). Plus in return for helping us to grow, we’ll offer you company equity, meaning you own a piece of this business we are all working so hard to build

We also offer the following benefits:

• 25 days annual leave + Bank Holidays
• 1 extra day off for your Birthday
• Employee Assistance Programme
• Perks at Work benefit platform
• Opportunities for career development and progression

Our Commitment

OnBuy is an equal opportunities employer. We are dedicated to creating a fair and transparent workforce, starting with a recruitment process that does not discriminate on the basis of gender, sexual orientation, marital or civil partnership status, pregnancy or maternity, gender reassignment, race, colour, nationality, ethnic or national origin, religion or belief, disability, or age.

Note: Applications will be managed via a 3rd party (The Candidate). By applying for this role you agree to sharing your application data with The Candidate.