Performance Marketing Manager, EMEA

MOLTON BROWN; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading luxury brand, MOLTON BROWN, seeks a Performance Marketing Manager to spearhead SEO and PPC strategies aimed at enhancing digital marketing performance. You will execute marketing plans, manage external agencies, and lead initiatives to increase site traffic and revenue. This role is ideal for a seasoned digital marketer passionate about luxury retail.

Qualifications

• Minimum 4 years of experience in digital marketing.
• Strong focus on PPC and SEO.
• Preferred experience within luxury retail.

Responsibilities

• Plan and execute digital performance marketing strategy focusing on PPC and SEO.
• Manage relationships with PPC and SEO agencies.
• Collaborate with SEO agencies to optimize the website.

Skills

Digital Marketing

SEO

PPC

Content Marketing

Market Research

Education

Degree or equivalent qualification

Job description

The role:

The Performance Marketing Manager (PMM) is responsible for managing key online marketing channels, with a focus on SEO and PPC. The PMM will work with the Direct Marketing Manager, Digital Analytics and Optimisation Manager, and external agencies to drive traffic and improve digital marketing performance.

What you will do:

• Plan and execute the digital performance marketing strategy, focusing on PPC and SEO, to meet commercial and brand objectives.
• Manage relationships with external PPC and SEO agencies, overseeing ad campaigns, keywords, and content.
• Coordinate growth initiatives for PPC, including additional campaigns, site links, messaging, and PLAs.
• Collaborate with SEO agencies and the eCommerce team to optimise the website for SEO, increase outreach, and develop content marketing strategies to drive traffic and revenue.
• Work with Product Owners to implement fixes from technical site audits and optimise product feeds for digital channels.
• Research market trends and new technologies, brainstorm growth strategies, monitor best practices, ensure legal compliance, and collaborate with external stakeholders.

What you will need:

• A degree or equivalent qualification.
• Minimum 4 years of experience in digital marketing, with a strong focus on PPC and SEO.
• Preferred experience within a luxury retail environment.

Molton Brown is part of Kao, founded in Japan in 1887. Kao is committed to making a difference with high-quality products and services, creating a Kirei Life — a beautiful life that respects consumers, customers, and the planet. Our philosophy, the Kao Way, guides our actions — acting with integrity, driving innovation, and fostering trust and respect.

We are recognized among the World's Most Ethical Companies for 19 consecutive years. We prioritize quality, environmental care, and employee development. Join us to shape your career and contribute to our shared goals.

Interested? Learn more at Kao's website and privacy policy.