Performance Marketing Manager - Accountants (Fixed Term Contract)

Sage Group plc; North East; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

A leading company in the technology sector is seeking a Performance Marketing Manager for a fixed-term contract to drive marketing strategy and engagement for its Accountants business. The successful candidate will oversee marketing plans, lead a small team, and contribute to enhancing client interaction through personalized campaigns and strategic project management, working in a hybrid environment from Newcastle.

Qualifications

• Experience in developing marketing strategies with measurable outcomes.
• Experience in driving engagement through targeted marketing journeys.
• End-to-end campaign planning experience preferred in large organizations.

Responsibilities

• Own and execute marketing strategy aligned with KPIs and product roadmap.
• Drive engagement and usage within Sage for Accountants.
• Manage budgets and reporting on campaign performance.

Skills

Marketing Plans

Engagement Strategies

Campaign Planning

Commercial Acumen

Budget Management

Collaboration

Influencing Skills

Presentation Skills

Proficiency in English

Job description

Performance Marketing Manager - Accountants (Fixed Term Contract)

Job Title: Performance Marketing Manager - Accountants (Fixed Term Contract)

Job Description: The Performance Marketing Manager is responsible for the in-life marketing strategy and plan to drive engagement, activation, cross-sell/upsell, and ARR, ensuring optimization of both self-serve and hybrid routes to market to increase LTV. This role is critical for the Accountants business and central to the demand plan.

Location: 3 days per week from our Newcastle office.

Key Responsibilities:

1. Own and execute the in-life marketing strategy and plan aligned with the product roadmap, accountant seasonality, and KPIs, including engagement, loyalty, surprise & delight, cross-sell & upsell, onboarding.
2. Drive engagement, usage, and add-ons within Sage for Accountants and standalone brands, leveraging marketing technology, data, and journey optimizations to develop personalized targeted communications and campaigns.
3. Lead the sub-team for in-life marketing, including a Campaign Manager and Marketing Apprentice.
4. Be accountable for in-life activities within the Accountant Squad, reporting on performance, optimizing activities, and working with the squad to improve performance.
5. Coordinate automated email activities considering different customer segments and contact strategies.
6. Manage all communications to existing accountants and bookkeepers, including segmented newsletters and notifications, ensuring high standards and internal approval.
7. Oversee the accountant advocacy workstream to increase revenue per accountant.
8. Develop content for existing customers in collaboration with Product Marketing and Sales.
9. Manage team data, including segmentation and briefing, to maximize opportunities.
10. Monitor and report on campaign metrics, optimize activities through testing.
11. Manage budgets, costs, and forecasting for activities and activations.

Skills & Experience:

• Experience in developing marketing plans with measurable outcomes.
• Proven success in driving engagement and ARR through personalized, targeted, in-product journeys leveraging martech.
• End-to-end campaign planning and execution experience, preferably in large organizations.
• Ability to transform core messages for suitable audiences.
• Strong commercial acumen, budget management, and ability to meet KPIs, revenue, and ROI targets.
• Collaborative skills across multiple teams in a GTM environment.
• Proficiency in English, verbal and written.
• Influencing and presentation skills.

Additional Information:

Function: Performance Marketing

Country: United Kingdom

Office Location: Newcastle

Workplace Type: Hybrid

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