Performance Marketing Manager

Oasis Health Partners; Romsey; On-site; GBP 40,000 - 60,000; Full time

Job summary

A leading company in outdoor products is seeking a Performance Marketing Manager to enhance its market position in the UK while expanding into the EU. The role encompasses a variety of responsibilities in paid media, SEO, analytics, and affiliate marketing, aimed at driving growth and improving customer acquisition metrics. This is an excellent opportunity for a motivated individual eager to make a measurable impact in a fast-paced environment.

Qualifications

• Deep understanding of performance marketing with a strong track record in customer acquisition.
• Experience managing multidisciplinary campaigns and working across various channels.
• Fluency in French or German is desirable but not essential.

Responsibilities

• End-to-end management of paid media campaigns including Google Ads and Meta Ads.
• Develop and execute SEO strategies to boost organic performance.
• Analyze performance metrics and derive insights to enhance ROI.

Skills

Performance Marketing

Paid Media

SEO

Analytics

Affiliate Marketing

A/B Testing

Campaign Management

Tools

Google Ads

Meta Ads

Google Analytics

Google Tag Manager

Triple Whale

Job description

This job is brought to you by Jobs/Redefined, the UK's leading over-50s age inclusive jobs board.

The Role

We are seeking a driven and passionate Performance Marketing Manager to play a pivotal role in achieving our ambitious growth targets. This is an exciting opportunity to build on our market-leading position in the UK and expand across the EU. If you thrive in a fast-paced environment and want to make a measurable impact, we would love to hear from you.

The ideal candidate will have a deep understanding of performance marketing, including paid media, affiliate partnerships, SEO, and analytics, with a strong track record of delivering cost-effective customer acquisition and measurable growth.

You will work closely with the Head of Performance Marketing and cross-functional teams to plan, execute, and optimise multi-channel campaigns that align with our commercial goals. This role offers the chance to shape our digital strategy, build scalable programs, and directly influence the company's growth trajectory.

About Us

TentBox was established in 2015 and is the UK's leading roof tent brand, facilitating unforgettable outdoor experiences. We are revolutionising adventure and making outdoor exploration simpler and more convenient with a range of high-performance roof tents. Whether you're a novice camping family, an experienced solo explorer, or anything in between, you can embrace the freedom to explore the world.

Our Values

• Exceptional Products: Product quality is at the core of everything we do. All our products are designed by our world-class product team in the UK.
• Unrivalled Customer Service: We care deeply about our customer service and work tirelessly to ensure everyone has a positive experience with TentBox.
• Inclusive Community: The TentBox Community is everything to us. We believe that a TentBox is more than just a product—it's a lifestyle.

Key Responsibilities

• Paid Media: End-to-end management of Google Ads and Meta Ads campaigns, including strategy, build, optimization, and reporting. Proven ability to scale campaigns while maintaining or improving CPA. Experience with platforms like Pinterest, TikTok, and Reddit is highly desirable.
• SEO: Delivering strong organic performance in niche sectors, focusing on content strategy and link acquisition. Developing and executing SEO roadmaps to increase visibility, traffic, and conversions.
• Tracking & Analytics: Advanced knowledge of Google Tag Manager, web tracking, and tools like Google Analytics and Triple Whale. Building dashboards, analyzing performance, and deriving insights to improve ROI.
• Affiliate Marketing: Managing our affiliate program, cultivating partnerships with content publishers, influencers, and editorial platforms. Developing strategies to grow affiliate-sourced revenue.
• Testing & Optimization: Designing and implementing A/B tests across ads, landing pages, and messaging. Continuously iterating campaigns based on data and learnings.
• International Markets: Proven results in French and/or German markets are a strong advantage. Language skills in French or German are desirable but not essential.
• Budget & Forecasting: Managing channel budgets and forecasts, ensuring effective spend to meet growth targets. Regular reporting on KPIs and performance.
• Collaboration: Working with content, product, and commercial teams to develop campaign assets. Managing relationships with external partners and platform representatives to stay updated on best practices and opportunities.