Performance Marketing Manager

TN United Kingdom; Reigate; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Manager to join their dynamic Marketing team. This role offers a unique opportunity to lead and scale paid digital marketing channels, optimizing existing strategies and identifying growth areas to enhance ROI. You will collaborate closely with creative teams and media agencies, manage budgets, and leverage data analytics to drive performance improvements. With a focus on innovation, this position promises to be pivotal in shaping the company's brand activity and digital marketing strategy. Join this forward-thinking company and contribute to its transformative journey!

Benefits

Competitive salary

Bonus scheme

Insurance product discounts

25 days annual leave plus 8 flex days

Health and wellbeing benefits

Career growth support

Flexible working options

Volunteer days

Recognition programs

Qualifications

• Experience in a regulated environment, especially Financial Services/Insurance.
• Proven track record in managing PPC and Social channels.

Responsibilities

• Launch and support performance channels aligned with brand activity.
• Manage and optimise paid digital marketing channels.

Skills

PPC Management

Social Media Marketing

Data Analysis

Affiliate Marketing

Google Analytics

Communication Skills

Commercial Focus

Tools

Google Ads

Facebook Ads Manager

SA360

Job description

Social network you want to login/join with:

Here at esure, we’re no strangers to change. As one of the industry leaders in the insurance business, striving to become a world class digital insurer, we’re creating great new opportunities for innovative and talented industry professionals to join us at a pivotal point in our development.

Job Description

If you are a motivated and driven individual looking to take the next step in your career, then we have the perfect role for you as we recruit for a Performance Marketing Manager to join our Marketing team on a permanent basis.

As a member of the wider Marketing team, you will own and scale our paid digital marketing channels, optimising existing channels and identifying areas for growth to improve ROI. You will also play a key role in launching our new brand activity.

What you will do:

1. Launch and support performance channels aligned with brand activity, maximising campaign spend by collaborating closely with the brand team and media buying agency.
2. Manage and optimise paid digital marketing channels (PPC, Social, Display, Affiliates).
3. Explore opportunities to maximise efficiencies with a commercial mindset.
4. Collaborate with creative teams to deliver engaging content across channels.
5. Create and own end-to-end reporting on performance channels and present findings in relevant forums.
6. Utilise Google Analytics to identify improvement opportunities across digital channels.
7. Manage budgets and media plans alongside our digital marketing agency.
8. Work with the Senior Content Manager to optimise the post-click journey for conversions.
9. Brief and collaborate with agencies to deliver media plans based on esure strategy.
10. Champion process improvements and accelerate digital maturity.

Qualifications

What we would love you to bring:

• Experience working within a regulated environment, especially Financial Services/Insurance, with multi-stage approval processes.
• Proven experience managing PPC and Social channels for brand building and sales.
• Experience managing affiliate relationships, especially in a post GIPP environment, is advantageous.
• Ability to analyse data across platforms like Google Ads, SA360, Facebook Ads Manager and use insights for performance improvement.
• Track record of optimising multiple channels and delivering significant improvements.
• Strong commercial focus, data-driven, with a test-and-learn mentality.
• Effective communicator able to define projects and present results clearly.
• Ability to work with legal and compliance teams to ensure marketing materials are compliant yet creative.
• Positive, proactive attitude and eagerness to find new growth opportunities.

Additional Information

Why choose us?

This is your chance to be at the forefront of our transformative journey and be part of something special! Here are some perks:

• Competitive salary based on skills and potential.
• Bonus scheme rewarding your contributions.
• Discounts on insurance products for you and your family.
• 25 days annual leave plus 8 flex days.
• Benefits from our My Benefits Box, supporting health, wellbeing, lifestyle, and finances.
• Career growth support through training, mentoring, LinkedIn Learning, and more.
• Join our communities and networks for learning and sharing.
• Flexible working options, including part-time, job sharing, or compressed hours, with a hybrid approach.
• Support for a healthy lifestyle through wellbeing programs and resources.
• Volunteer days and initiatives to support community and environmental sustainability.
• Recognition programs like social praise and ACE Awards.

If you’re excited about joining us and believe you have some of the qualities we’re looking for, even if not all, we’d love to hear from you.