Performance Marketing Manager

Wattbike; Nottingham; Hybrid; GBP 40,000 - 60,000; Full time

Job summary

Wattbike is seeking a Performance Marketing Manager to drive digital acquisition strategies through effective campaign management on Meta and Google. The role includes overseeing analytics, optimising campaign performance, and leveraging AI tools to enhance marketing effectiveness in a vibrant, growth-oriented environment. Join a leading brand and make a significant impact on their DTC success.

Benefits

Flexible working environment

26 days holiday + bank holidays

Pension and life insurance

A Wattbike on loan

On-site training zone and cycling/running groups

Ongoing support for personal progression

Qualifications

• 2-4 years of hands-on experience in performance marketing roles.
• Ability to manage campaigns directly on Meta and Google.
• Comfortable in dynamic environments and eager to grow.

Responsibilities

• Plan and execute paid media campaigns primarily on Meta and Google.
• Own and manage digital analytics setup ensuring accurate tracking.
• Deliver campaign reporting and identify optimisation opportunities.

Skills

Data Analysis

Paid Media Management

Google Analytics

Social Media Advertising

Performance Marketing

Tools

Google Tag Manager

GA4

AI Tools

Job description

About Wattbike

Wattbike was born from sport and built to deliver elite-level training to all. Originating from a collaboration with British Cycling, we've gone on to support Olympians, Premiership football clubs, the New Zealand All Blacks and thousands of everyday athletes around the world. Our smart indoor bikes and digital platform offer market-leading accuracy, a realistic ride feel, and training insights trusted by professionals and passionate amateurs alike.

Now part of the Interactive Strength (TRNR) Group, Wattbike is entering a new phase of growth. With access to group-level expertise, a 30-person tech team and advanced AI content tools, we are positioned to scale our DTC success across the UK, USA, and Europe.

Our five-year strategic goal is to grow to £50m in revenue, with DTC contributing approximately 50% of total sales.

We're looking for a Performance Marketing Manager to join our team and take the lead in driving high-performing acquisition campaigns across digital platforms.

The Role

This is a hands-on and strategic role for a rising performance marketing star. You'll be responsible for the day-to-day operations and management of our paid media channels - primarily Google and Meta - with a focus on driving traffic, leads and sales. You'll also take ownership of our digital analytics foundations, ensuring robust data accuracy, insightful reporting and ongoing optimisation through GA4 and Google Tag Manager.

We're looking for someone who is data-savvy, commercially focused and thrives in a fast-paced, entrepreneurial environment. This is a fantastic opportunity for someone currently in an executional role who's ready to step up, take ownership and make a measurable impact.

Requirements

Key Responsibilities

• Plan, build, execute and optimise paid media campaigns directly i.e. not via an agency, across primarily Meta (Facebook/Instagram) and Google (Search, YouTube, Shopping and Display)
• Drive acquisition and conversion performance across ecommerce and lead generation campaigns
• Own and manage our GA4, GTM and analytics setup - ensuring tracking is accurate, scalable and actionable
• Troubleshoot data and tracking issues to maintain a strong analytics foundation
• Deliver regular campaign reporting and performance insights, identifying opportunities to test and improve
• Leverage AI-powered tools and platforms to improve campaign efficiency, automate routine tasks and generate actionable insights
• Collaborate closely with ecommerce, brand and CRM to deliver integrated campaign plans
• Work with internal stakeholders to scale results
• Monitor channel performance against KPIs and manage budgets effectively to maximise ROI
  
  

Measures of Success

• Traffic Quality & Volume
• Conversion Performance
• Campaign Efficacy
• Data Accuracy & Insight Quality
• Attribution & Reporting
  
  

About You

• 2-4 years' hands-on experience in running campaigns in a commercial paid media or performance marketing role.
• Ability to operate and optimise Meta and Google campaigns for commercial impact, directly, i.e. not just via an agency.
• Ideally, experienced within premium consumer products.
• Solid understanding of digital marketing metrics and attribution modelling.
• Confident in setting up and managing GA4 and GTM, with demonstrable troubleshooting experience.
• Experience using AI tools or platforms (e.g. predictive analytics, copy generation, performance modelling) to improve digital marketing outcomes
• Highly analytical, detail-oriented, and comfortable using and sharing data to inform decisions.
• Self-motivated, tenacious and able to take ownership and drive projects forward.
• Comfortable in a dynamic environment and eager to grow with the business.
• Excellent communication skills and ability to work cross-functionally.
  
  

Benefits

What You'll Get

• A key role in driving growth for a respected sports brand with market-leading products and a passionate and engaged customer base
• The opportunity to shape the go-to-market strategies for the UK as well as expansion into new international markets - US, Australia and Europe
• Autonomy and ownership of the digital customer acquisition strategy
• The chance to work in a business that actively embraces AI to drive smarter, faster and more effective marketing
• Flexible working environment (remote or hybrid)
• 26 days holiday per year + bank holidays
• Pension and life insurance
• A Wattbike on loan for your home
• On site training zone and cycling/running groups
• Ongoing support for personal progression