Performance Marketing Manager

JR United Kingdom; Maidstone; Hybrid; GBP 45,000 - 65,000; Full time

Job summary

A leading digital food brand is seeking a Performance Marketing Manager to drive acquisition across web and app products. This high-impact role involves ownership of paid marketing strategies, collaboration with cross-functional teams, and significant analytical responsibilities within a fast-paced environment. Ideal candidates will have extensive experience in performance marketing, particularly in digital channels relevant to food and lifestyle markets.

Qualifications

• 5+ years of hands-on experience in performance marketing.
• Strong understanding of paid social and search campaigns.
• Skilled in collaborating with creative teams for ad content.

Responsibilities

• Plan and optimize paid campaigns across multiple platforms.
• Own day-to-day management including budget pacing and reporting.
• Analyze performance and deliver actionable insights.

Skills

Performance Marketing

Paid Social

Paid Search

App Marketing

Mobile Acquisition

Data Analysis

Tools

Meta Ads

TikTok Ads

Google Ads

Appsflyer

Apple Search Ads

Excel

SQL

BigQuery

Job description

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Performance Marketing Manager, maidstone

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Client:

Location:

maidstone, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

3

Posted:

04.06.2025

Expiry Date:

19.07.2025

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Job Description:

Performance Marketing Manager – Digital Food Brand

Location: London (Hybrid Working – 2–3 Days in Office)

A leading digital food brand is entering a high-growth phase and is now looking for a Performance Marketing Lead to scale acquisition across its web and app products. With a vibrant creative presence, a loyal and fast-growing community, and a best-in-class digital product, this is a rare opportunity to join one of the most culturally relevant brands in the food and lifestyle space.

The Company

This is a mission-led, content-first brand that has built an engaged community of over 500,000 home cooks through recipe videos, cooking tools, and a new mobile app. With a bold, creative tone and deep cultural resonance with Gen Z and Millennial audiences, the company has grown into one of the UK’s most exciting consumer brands.

Now scaling its in-house growth team, the brand is investing in performance marketing as a core engine of customer acquisition and engagement across key markets.

The Opportunity

This role will take full ownership of paid acquisition strategy and execution across Meta, TikTok, Google, and emerging channels. The Performance Marketing Manager will work cross-functionally with product, creative, data, and finance teams to deliver high-performing campaigns and scale both web and app growth.

This is a hands-on, high-impact role ideal for someone who thrives in a fast-paced, collaborative environment and wants to help shape the next chapter of growth for a leading digital brand.

Key Responsibilities

• Plan, launch, and optimise paid campaigns across Meta, TikTok, Google, and other relevant channels
• Own day-to-day channel management including creative requests, testing plans, budget pacing, and campaign reporting
• Drive app and web acquisition using tools such as Appsflyer, Google Ads, and Apple Search Ads
• Implement a structured testing framework for creatives, audiences, and bidding strategies to improve CPA and LTV
• Collaborate with creative teams to brief assets, share insights, and drive continuous improvement
• Analyse performance across channels and deliver actionable reporting, forecasts, and recommendations
• Stay up to date with digital advertising trends, attribution methodologies, and new channel opportunities
• Identify and recommend tools, processes, or platforms to improve marketing performance and scalability

Your Profile

• 5+ years of hands-on experience in performance marketing (agency or in-house)
• Strong understanding of paid social and paid search campaign management for web and app products
• Proven ability to scale acquisition campaigns across multiple geographies, particularly the UK and US
• Experience with tools such as Meta Ads, TikTok Ads, Google Ads, Appsflyer, and Apple Search Ads
• Strong analytical mindset with comfort working in Excel/Google Sheets; SQL or BigQuery experience is a bonus
• Skilled at briefing and collaborating with creative teams to develop high-performing ad content
• Highly organised, proactive, and comfortable working in a fast-paced, dynamic environment

Key Skills

Performance Marketing, Paid Social, Paid Search, App Marketing, Mobile Acquisition, Meta, TikTok, Attribution, Appsflyer, Creative Testing, Campaign Management, Data Analysis, Google Ads, Budget Ownership, Growth Strategy, DTC, Consumer App