Performance Marketing Manager

GOOD LAW PROJECT; London; Hybrid; GBP 54,000; Full time

Job summary

A not-for-profit campaign organization in London is seeking a Performance Marketing Manager to design and implement strategies that enhance donor engagement and campaign actions. The ideal candidate will have extensive experience in performance marketing and be skilled in paid media, CRM, and analytics. This full-time role offers a salary of £53,700 plus benefits, requiring a hybrid working model with opportunities for flexibility.

Benefits

25 days annual holiday

Enhanced pension contribution

Private medical insurance

Life assurance

Qualifications

• Demonstrable experience managing performance marketing with clear KPIs.
• Hands-on experience with campaign management across major platforms.
• Strong expertise in CRM and audience segmentation.

Responsibilities

• Design and lead performance marketing strategies.
• Leverage social followings for impactful acquisition.
• Engage audiences in campaigns to prompt action.

Skills

Performance marketing experience

Paid campaign management

CRM/email marketing

CRO expertise

Data-driven communication

Tools

Google Analytics 4 (GA4)

Job description

Performance Marketing Manager

Job Purpose

You will design and lead performance marketing strategies, spanning paid media (including paid social), influencers, CRM, SEO, and emerging platforms, to ensure GLP’s substantial segmented mailing list, growing social followings, founder channels and new audiences are leveraged for impactful acquisition and meaningful retention.

Our performance marketing engine reaches aligned audiences with a view to donating once, becoming a regular donor, and taking action as part of our campaigns (e.g. emailing their MPs on a relevant issue, contacting a regulator to make a complaint, etc.)

What we're looking for:

• Demonstrable experience in performance marketing or digital advertising with acquisition + retention KPIs at a level in line with the requirements of the role
• Hands-on paid campaign management across major platforms
• CRM/email marketing with large audience segmentation
• Expertise in CRO, A/B testing, SEO, analytics (GA4)
• Excellent data-driven communication & cross-team working

What we do:

Good Law Project is a not-for-profit campaign organisation which uses the law to hold power to account and fight for a fairer, greener future. We take on the cases and campaigns where we’ll have the biggest impact, even when the odds are stacked against us

We had a primary role in overturning the prorogation of Parliament in 2019. We successfully challenged the Government’s operation of a fast track ‘VIP lane’ for awarding lucrative PPE contracts to those with political connections and our campaigning played a key role in the Met Police opening an investigation into Boris Johnson over the Partygate scandal. In July 2023, we forced the Government to accept that its flagship Net Zero strategy is unlawful and to develop a better plan

We get a positive outcome in more than two thirds of our cases – either a straightforward or a partial legal win. But whether we win or lose in court, we always fight to make positive change

See our website for more about what we do

Key Details

Salary:£53,700 per annum with generous benefits including 25 days annual holiday plus public holidays, enhanced pension contribution, private medical health insurance, life assurance

Hours: Full time over 5 days

Contract type:This is a full time permanent role

Location:Hybrid working with office in central London and options for flexibility to work from home. The postholder will be expected to attend our central London office regularly -minimum of 2/3days a week

Our attachedjob pack includesthe full job description, personal specification, interview datesandGood Law Project's values. Alternatively, click "Apply on Website" to view the job pack on our website.

How to Apply

To apply for this role,click on"Apply on Website" to be redirected to job page where you will be asked to complete an online application form and upload your CV.

Contact

If you have any questions about this role, please email the contact details in the job pack. Or click "Apply on Website" to view our contact details on our job page.