Performance Marketing Manager

Smarkets - Betting Exchange; London; Hybrid; GBP 40,000 - 70,000; Full time

Job summary

Join a forward-thinking company that is revolutionizing the betting industry! As a Performance Marketing Manager, you will play a pivotal role in driving innovative marketing campaigns that enhance customer engagement for both Smarkets and SBK products. This dynamic position offers the opportunity to manage paid channels, collaborate with talented teams, and shape the future of performance marketing. With a commitment to excellence and a vibrant work culture, you will thrive in an environment that values your contributions and supports your growth. If you have a passion for sports and marketing, this is the perfect opportunity for you!

Benefits

Stock options

Pension scheme

Health insurance

Fresh fruit and snacks

Cycle to work scheme

£1000 yearly education budget

25 days paid holiday

Flexible working

20 days globally working

Lunch provided daily

Qualifications

• 1-2 years' experience in performance marketing.
• Experience with agency management preferred but not required.

Responsibilities

• Develop and execute performance-based marketing campaigns.
• Manage relationships with agency partners and oversee performance budget.

Skills

Performance Marketing

Stakeholder Management

Social Ads Management

ASO

Data Analysis

Education

Bachelor's Degree

Tools

Google Ads

Facebook Ads Manager

Analytics Tools

Job description

Smarkets is a betting exchange for sports and political trading that has handled over £29 billion in volume since 2010. Our company mission is to fix the betting industry with the best products and best prices. We are upending the sports betting industry by growing a transparent platform that offers the best value for bettors, with the fairest odds, best technology and a superior customer experience.

Smarkets is a Series B tech company that brings a professional, product-led approach to our mission. We embrace collaboration, trust, innovation and scientific rigour, while we celebrate ambitious goals and passionate energy. Our culture rewards people on merit and excellence and we strive to provide a working environment where recognition, challenges, support, collaboration, interesting benefits and shared meals provided by our chefs mix together to let you unlock your potential, grow with us and become your best self.

Join our team and play a pivotal role in shaping the future of our betting trading technology landscape.

Role expectations and responsibilities

As a Performance Marketing Manager at Smarkets, you will be responsible for developing and executing performance-based marketing campaigns that drive clicks, installs and signups to both our Smarkets and SBK products. You’ll form a crucial part of our Marketing team helping execute key campaigns across the sporting calendar.

This is a dynamic role where you will focus on growing our paid social, search and display channels. In the immediate you will manage relationships with existing agency partners, ensuring they deliver against our core KPIs however in the long-term you will lead on the transition of bringing all aspects of the performance marketing mix in-house. With the support of the Marketing Director, you will be responsible for managing the performance budget and you will also work closely with our data analysts to ensure campaigns are as effective as possible.

The ideal candidate is someone who has hands-on experience running paid campaigns, enjoys using marketing tactics creatively to acquire new customers for the business and stays up to date with the latest performance marketing trends.

Essential Skills and Experience

• Manage and grow all paid channels
• Manage relationships with external agencies and acquisition partners
• Support the wider marketing team with day to day tasks.
• Report and analyse campaigns measured against specific KPIs using the relevant tools
• Working closely with the Marketing Director to execute the paid strategy.

Requirements

• At least 1-2 years' experience working in a performance marketing role
• Agency experience preferred but not required
• Stakeholder management - confident in interacting with senior stakeholders and being a trusted advisor
• A strong understanding of ASO
• Confident in using social ads management tools and other platforms/data to help monitor performance and demonstrate ROI
• Organised, proactive and driven
• Be solutions driven, and not afraid to speak up when you see an opportunity for improvement
• A real team player with strong communication skills
• A passion for sports and/or the betting industry

Values

• Push to win
• Make others better
• Give a shit
• Be a pro
• Bring the energy

Our values are at the heart of everything that we do. We believe these are the fundamentals to ensure we are delivering what’s expected of us in the best way possible for ourselves and for those around us.

We offer a competitive salary package and benefits, along with a dynamic and collaborative work environment. Your work with us will make an impact and your voice will be heard.

We are a diverse team with a strong work ethic and plenty of hunger to win. We have designed our benefits offering around Health, Wealth, Lifestyle and Development.

These include:

• Stock options which vests over 4 years
• Pension scheme - An impressive pension scheme via Aviva. We will match 6% if you choose the same
• Health insurance
• Fresh fruit and snacks provided in the office everyday! (tea, coffee, soft drinks also included)
• We’re a member of a cycle to work scheme
• We want to continue to invest in all our employees and do so by providing a £1000 yearly education budget that can be used on courses, conferences, books or training
• 25 days paid holiday + bank holidays to enjoy - you have the choice to carry over 5 days to the next year!
• Flexible working - we want to provide a hybrid model approach to working and provide you with 2 days a week working from home.
• 20 days a year of globally working - we provide the ability to work from anywhere in the world for up to 20 days a year.
• We will provide you lunch everyday in the office - you don’t need to worry about feeding your belly as we have it sorted with top quality food served by our in-house Chef Alex!

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