Performance Marketing Manager

Blu Digital; London; On-site; GBP 40,000 - 60,000; Full time

Job summary

A growing marketing agency in London is seeking a Performance Marketing Manager to lead advertising campaigns and manage budgets effectively. The ideal candidate will have experience with tools like Tableau or Google Analytics and the ability to provide performance insights. Strong analytical skills are essential for optimizing campaigns on various channels. Join a dynamic team and make a significant impact on marketing strategies.

Qualifications

• Proven experience in managing and executing digital marketing campaigns.
• Strong analytical skills and the ability to derive insights from data.
• Experience in budget management for marketing activities.

Responsibilities

• Oversee execution and planning of advertising campaigns.
• Develop and manage budgets for digital marketing.
• Optimize campaigns on Meta based on performance.

Skills

Campaign management

Budget oversight

Data analysis

Performance insights

Tools

Tableau

Google Analytics

Job description

Overview

Performance Marketing Manager — London. Our client is seeking a Performance Marketing Manager to join their growing team in London.

Responsibilities

• Oversee the daily execution and strategic planning of advertising campaigns across various channels.
• Develop and oversee budgets for the entire paid digital marketing portfolio, ensuring optimal allocation based on performance metrics and strategic objectives.
• Manage and optimise campaigns on Meta, implementing adjustments based on performance insights.
• Provide updates and strategic insights to key stakeholders while delivering detailed reports and performance insights, including monthly and weekly presentations.
• Continuously test new marketing channels and strategies, maintain a robust testing pipeline, and adjust media mix based on results.

Qualifications

• Experience with either Tableau or Google Analytics.