Performance Marketing Manager

CVM & Analytics Consulting; England; Hybrid; GBP 46,000 - 55,000; Full time

Job summary

A well-known British heritage brand is seeking a Performance Marketing Manager to drive digital growth across the UK and US. You will manage multi-channel paid media strategies, oversee a significant marketing budget, and collaborate with cross-functional teams to enhance customer acquisition. The role requires 3-5 years of experience in performance marketing, particularly in managing key platforms such as Google Ads and Meta. This opportunity allows you to lead strategic efforts and influence business growth in an evolving environment.

Benefits

Competitive salary

Hybrid working environment

Supportive team

Qualifications

• 3-5 years hands-on experience in performance marketing across key paid channels.
• Experience managing significant paid media budgets in UK and US markets.
• Proven track record of scaling digital campaigns efficiently.

Responsibilities

• Lead and optimize paid media strategies across various platforms.
• Manage a substantial performance marketing budget focusing on CAC and ROAS.
• Conduct daily agency management to ensure alignment with business goals.

Skills

Performance marketing

Digital campaign management

Budget management

Data analysis

Collaboration

Tools

Google Ads

Meta Ads

TikTok Ads

YouTube Ads

Programmatic Advertising

Job description

Overview

Performance Marketing Manager
Circa £55,000 + benefits | Oxfordshire (Hybrid, 3–4 days onsite)

An exciting opportunity to join a much-loved British heritage brand, renowned for its beautifully packaged tea, coffee, and hot chocolate ranges. With a strong UK presence and rapidly growing demand in the US, this company is on a mission to elevate its digital performance marketing to drive global customer growth – and they’re looking for a commercially minded, strategic Performance Marketing Manager to help lead the charge.

The Role

This is a pivotal new hire, with full ownership of paid digital acquisition strategy and execution across the UK and US. You’ll manage a multi-channel performance media mix (Search, Shopping, YouTube, Paid Social, Programmatic), directing a trusted agency partner while working cross-functionally with internal teams to maximise ROI.

It’s a true player-manager role – one where you’ll combine strategic thinking with hands-on action, shaping performance marketing direction while getting into the detail of what’s working, what’s not, and where the opportunities lie.

What You’ll Be Doing

• Leading the development and optimisation of paid media strategies across Google, Meta, TikTok, YouTube, and Programmatic.
• Managing a 7-figure performance marketing budget with a clear focus on CAC, ROAS, and revenue growth.
• Owning the day-to-day relationship with the agency, ensuring spend is aligned with business goals.
• Advising on creative needs – and pushing the business to deliver market-relevant content, particularly for the US.
• Collaborating with e-commerce, CRM, brand, analytics, and commercial teams to ensure acquisition and conversion are tightly aligned.
• Identifying channel and market-specific insights to inform growth strategy and investment cases.

What They’re Looking For

• A performance marketing specialist with 3–5 years’ hands-on experience across key paid channels (Google Ads, Meta, TikTok).
• Experience managing and optimising significant paid media budgets, ideally across both UK and US markets.
• A track record of scaling digital campaigns efficiently – with a commercial mindset and comfort working to growth targets.
• Confident directing and briefing creative – with a strong understanding of localised messaging and content performance.
• Experience working with or managing agency partners.
• Highly collaborative, data-savvy, and capable of influencing cross-functional stakeholders to get things done.

Why This Role?

This is a brilliant opportunity to shape the next phase of digital growth for a well-loved brand at a key point in its evolution. You’ll have the autonomy to lead, the backing of a supportive team, and the appetite from the business to invest in what works. If you’ve been looking for a step up into a role where your decisions directly drive growth – and where you can build, test, and scale with impact – this is the one.

If you would like to find out more, please reach out to [e-mail]