Performance Marketing Manager

Pitchup.com; City Of London; On-site; GBP 40,000 - 50,000; Full time

Job summary

A leading online travel company based in the UK is seeking a Performance Marketing Specialist to run efficient paid search and social media campaigns. The role involves optimizing a budget over £2.5m and contributing to international growth strategies. Ideal candidates should have substantial experience with both paid search and social marketing, and possess strong analytical skills. This position offers a competitive salary and a range of benefits.

Benefits

Pension match up to 4%

25 days' holiday + bank holidays

Life insurance and health insurance

Enhanced maternity and paternity leave

Cycle to work scheme

Qualifications

• 3-4 years of experience in paid search.
• 2-3 years of experience in paid social, preferably with Meta.
• Proven track record of managing £5m+ global paid campaigns.

Responsibilities

• Run performance marketing activities for paid search and social.
• Optimize ROI and support international growth initiatives.
• Collaborate with various departments to deliver campaigns.

Skills

Paid search experience

Paid social experience

Analytical skills

Communication skills

Project management

Education

Degree in a STEM or numerate discipline

Tools

SA360

Job description

About the role

You will run the performance marketing activity alongside the Performance Marketing Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.

Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you’ll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a "do-er" first and foremost.

• Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
• Maximise productivity through automation and feed integration
• Rapidly identify high-potential ideas via a ‘test and learn’ approach
• Support the building out of the international plan and global expansion, targeting local search engines as appropriate
• Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
• Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
• Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
• Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
• Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
• Contribute to Pitchup.com's broader growth strategy and keep abreast of PPC, SEM and Paid social trends

Qualifications

• Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
• Strong experience in paid search with at least 3-4 years of experience
• Good experience in paid social with at least 2-3 years of experience (Meta required, TikTok advantageous)
• SA360 experience required
• French or Spanish language skills highly desirable
• Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
• Commercially focused and driven with the ability to work towards metrics and manage budgets
• Ability to work to deadlines in a fast paced environment
• Excellent verbal and written communication skills
• Ideally a background (e.g. degree) in a STEM or other numerate discipline
• UK-based with right to work in the UK (unfortunately we are unable to offer sponsorship)

Salary: £40,000 to £50,000

Benefits

• Pension match up to 4%
• 25 days' holiday + bank holidays
• Life insurance, critical illness cover, group income protection
• Aviva private health insurance
• Enhanced maternity and paternity leave
• Cycle to work scheme
• Staff discount scheme for Pitchup.com holidays

Press coverage

Read some of our press coverage

• UK:
  • https://inews.co.uk/inews-lifestyle/travel/uk-camping-campsites-august-bank-holiday-2022-availability-pitch-prices-1804816
  • https://www.yumpu.com/en/document/read/67423068/camping-trade-world-issue-11/43
  • https://www.farminglife.com/country-and-farming/international-womens-day-women-playing-key-role-in-growth-of-agritourism-study-finds-4055326
  • https://www.thetimes.co.uk/article/storm-clouds-on-the-horizon-for-temporary-campsites-mg7nz5cv6
• IT:
  • https://vincenzochierchia.blog.ilsole24ore.com/2022/01/18/estate-2022-pitchup-turismo-glamping-gonfie-vele/
  • https://www.vanityfair.it/gallery/tende-da-campeggio-facili-da-montare-da-portare-in-vacanza
• US:
  • https://medium.com/authority-magazine/dan-yates-of-pitchup-the-future-of-travel-in-the-post-covid-world-949495433861
  • https://www.washingtonpost.com/travel/tips/camp-rental-utah-california-yellowstone/
  • https://www.nytimes.com/2022/11/27/travel/love-or-leave-winter-on-the-cheap.html
• ES:
  • https://www.elmundo.es/viajes/hoteles/2022/06/23/62b2c84ffdddffd5758b45ef.html
  • https://www.europapress.es/turismo/nacional/noticia-sector-camping-espana-preve-2023-cifras-record-reservas-pitchup-20230215125405.html
• FR:
  • https://www.lefigaro.fr/actualite-france/ces-commercants-contraints-aux-promos-pour-rassurer-les-vacanciers-20220808
  • https://www.camping-car.com/nos-actus/27057-laissez-vous-tenter-par-une-escapade-en-van