Performance Marketing Lead (Paid Social - App)

JR United Kingdom; Slough; Hybrid; GBP 60,000 - 90,000; Full time

Job summary

A leading digital food brand seeks a Performance Marketing Lead to drive user acquisition across its web and app products. This strategic role involves managing a substantial budget and leading creative testing to enhance growth across international markets. Ideal candidates will have extensive experience in performance marketing, particularly with D2C or subscription-based apps, and excel in a fast-paced environment.

Qualifications

• 6+ years in performance marketing, ideally for a D2C or consumer app with a subscription model.
• Proven hands-on experience scaling Paid Social campaigns on Meta and TikTok.
• Strong analytical mindset with deep familiarity with CAC:LTV and mobile/web acquisition metrics.

Responsibilities

• Scale acquisition campaigns across Meta, TikTok, and Apple Search Ads for web and app platforms.
• Own end-to-end campaign strategy, execution, and optimisation with full budget responsibility.
• Monitor and improve subscription metrics including CPA, CAC:LTV, CVR, and ROAS.

Skills

Performance Marketing

Paid Social

CAC:LTV

Google Sheets/Excel

Creative Testing

Growth Strategy

Campaign Management

Attribution

Tools

Appsflyer

Job description

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Performance Marketing Lead (Paid Social - App), slough

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Client:

Location:

slough, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Views:

6

Posted:

26.06.2025

Expiry Date:

10.08.2025

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Job Description:

Performance Marketing Lead (Paid Social - App) – Digital Food Brand

Location: London (Hybrid Working – 3 Days in Office)

A leading digital food brand is entering a high-growth phase and is now looking for a Performance Marketing Lead to scale acquisition across its web and app products. With a vibrant creative presence, a loyal and fast-growing community, and a best-in-class digital product, this is a rare opportunity to join one of the most culturally relevant brands in the food and lifestyle space.

The Company

This is a mission-led, content-first brand that has built an engaged community of over 750,000 home cooks across the UK, US, and Australia. Known for its bold, creative tone and deep cultural resonance with Millennial and Gen-Z audiences, the brand has grown into one of the UK’s most exciting consumer platforms.

With a strong emphasis on collaboration, data, and user experience, the company is now scaling its in-house growth function—and performance marketing is at the heart of this strategy.

The Opportunity

This is a strategic and hands-on role for a data-driven performance marketer who thrives in fast-paced, test-and-learn environments. You’ll take full ownership of user acquisition across Meta, TikTok, Apple Search Ads, and more - working closely with Creative, Product, and Data teams to deliver scalable, efficient growth across multiple markets.

You’ll have the chance to grow performance spend from an existing £150k monthly budget, launch creative testing workflows, optimise CAC and LTV, and expand internationally into the US, Canada, and Australia.

Key Responsibilities

• Scale acquisition campaigns across Meta, TikTok, and Apple Search Ads for web and app platforms
• Lead a structured, data-driven creative testing process to surface and scale high-performing ads
• Expand paid media activity across international English-speaking markets (US, CA, AUS)
• Own end-to-end campaign strategy, execution, and optimisation with full budget responsibility
• Monitor and improve subscription metrics including CPA, CAC:LTV, CVR, and ROAS
• Analyse and optimise performance using tools like Appsflyer and other attribution platforms
• Identify opportunities to improve campaign efficiency using AI tools and automation
• Optimise user journeys post-click, from landing page to trial start
• Navigate attribution and performance across dual-platform ecosystems (web + app)

Your Profile

• 6+ years in performance marketing, ideally for a D2C or consumer app with a subscription model
• Proven hands-on experience scaling Paid Social campaigns on Meta and TikTok
• Strong analytical mindset with deep familiarity with CAC:LTV and mobile/web acquisition metrics
• Proficiency with tools such as Appsflyer, Google Sheets/Excel
• Ambitious, curious, and eager to lead in a fast-moving, founder-led business
• Experience managing dual-platform (web + app) growth funnels

Key Skills

Performance Marketing, Paid Social, Meta, TikTok, Apple Search Ads, App Marketing, CAC:LTV, Appsflyer, Attribution, Creative Testing, Growth Strategy, Web + Mobile Acquisition, Campaign Management, DTC, Subscriptions