Performance Marketing Lead (Paid Social)

JR United Kingdom; United Kingdom; Hybrid; GBP 50,000 - 80,000; Full time

Job summary

An innovative ecommerce retail business in London is seeking a Performance Marketing Lead to spearhead their paid social strategy. This role offers the opportunity to shape the direction of a brand in a fast-paced environment, focusing on scaling digital growth through expert management of platforms like Meta and TikTok. You will lead a dynamic team, turning data into actionable insights while collaborating closely with creative teams to produce impactful advertising content. If you're a proactive self-starter with a passion for performance marketing, this is the perfect opportunity to make a significant impact.

Qualifications

• Proven experience in managing paid social campaigns at scale.
• Strong analytical skills with a focus on data-driven decision making.

Responsibilities

• Lead the strategy for all paid social channels including Meta and TikTok.
• Manage a team of Paid Social Specialists to drive media buying success.

Skills

Performance Marketing

Meta Ads Manager

TikTok Ads

Data Analysis

Team Leadership

Creative Briefing

Tools

Attribution Tools

Job description

Performance Marketing Lead (Paid Social), United Kingdom

Client: 3Search

Location: London (Hybrid)

Job Category: Other

EU work permit required: Yes

Job Views: 4

Posted: 26.04.2025

Expiry Date: 10.06.2025

Job Description:

Performance Marketing Lead (Paid Social)

We are currently working with an ecommerce retail business in London.

They are looking for a Performance Marketing Lead to join their lean and ambitious team to help scale their digital growth engine. If you thrive in fast-paced environments, love performance marketing, and want to have a real impact on the direction of a brand, read on.

Paid Social is a huge growth area for the business, and they are looking for a real expert to come in and lead the strategy in this area.

What You’ll Be Doing

• Drive the Paid Social Strategy: Lead the strategic direction of all paid social channels—Meta, TikTok, and beyond. You’ll define the roadmap, test hypotheses, and continually optimise for scale and efficiency.
• Own the Data, Drive the Decisions: Turn performance data into actionable insights. You’ll be hands-on with reporting, attribution, and testing frameworks to ensure we’re making smart, scalable decisions across platforms.
• Lead a Small but Mighty Team: Manage and mentor a growing team of Paid Social Specialists. You’ll inspire, support, and bring the best out of them as we scale our media buying and creative output.
• Partner Closely with Creative: Work hand-in-hand with our in-house and external creative teams to shape thumb-stopping ads. From briefing to testing, your strategic input will be vital to turning concepts into conversions.

What We're Looking For

• Proven experience owning paid social performance at scale (ideally £200k+/month in spend).
• Deep knowledge of Meta Ads Manager and TikTok Ads.
• A data-driven mindset with experience using attribution tools and creating actionable reporting.
• Passion for ad creative with the ability to brief, critique, and iterate content for performance.
• Comfortable leading a small team while also rolling your sleeves up.
• A proactive self-starter with a bias toward action and experimentation.

If you are interested in applying for the role, please use the link below or email [emailprotected] with your CV.