Performance Marketing Lead, Media Products

Houston Texans; United Kingdom; Hybrid; GBP 55,000 - 85,000; Full time

Job summary

A leading company in digital entertainment is seeking a Performance Marketing Lead to drive user acquisition through strategic digital marketing initiatives. This remote role focuses on optimizing campaigns across various platforms while collaborating with cross-functional teams. The ideal candidate should have a strong background in performance marketing and proven success in scaling campaigns effectively.

Benefits

Quarterly bonuses

Flexible working hours

Top-of-the-line equipment

Referral bonuses

28 days paid annual leave

Annual company retreat

Qualifications

• 5+ years of experience in performance marketing, ideally in media or entertainment.
• Experience with paid campaigns on Google, Meta, and TikTok required.
• Fluency in English is mandatory; other languages are a plus.

Responsibilities

• Lead performance marketing initiatives for media products.
• Define and optimize paid media acquisition across key channels.
• Collaborate with product and analytics teams to improve user journeys.

Skills

Performance Marketing

User Acquisition

Data-driven Optimization

Analytical Mindset

Education

Bachelor’s degree in Marketing, Business, Economics

Tools

Google Analytics

AppsFlyer

Looker

Job description

Performance Marketing Lead, Media Products****Location: Global Remote
Sporty's websites and apps are among the most visited in the world, consistently ranking in the top of Alexa and Google Play charts within the markets where we operate. As we continue to grow our global sports entertainment ecosystem, we are seeking a results-oriented Performance Marketing Lead to drive user acquisition for our media products across web and app platforms worldwide.
In this role, you will lead and scale digital marketing campaigns across key channels including Google, Meta, TikTok, programmatic networks, and other relevant platforms. Beyond performance acquisition, you will also play a critical role in shaping product marketing strategy - improving user journeys, driving engagement, and aligning messaging across touchpoints. You’ll work closely with creative, analytics, and product teams to set up cross-product tracking between our media and core products, enabling smarter decisions and sustainable growth in fast-paced, competitive markets.
Responsibilities- Own the strategy and execution of performance marketing initiatives aligned with business goals for our media platforms;
- Define and oversee paid media acquisition efforts across channels like Google, Meta, TikTok, and programmatic - executed in partnership with our user acquisition team;
- Optimize performance through experimentation, audience insights, and continuous iteration on creative and targeting approaches;
- Partner with product and lifecycle teams to enhance onboarding, improve user flows, and drive long-term engagement;
- Support cross-product analytics by aligning attribution, tracking, and measurement across media and transactional products;
- Identify and develop new growth opportunities via affiliates, influencers, and local ad networks;
- Build strong relationships with key media and tech partners to gain early access to betas and unlock strategic advantages;
- Contribute to a high-performing, collaborative, and innovation-led marketing culture.
Qualifications
- 5+ years of experience in performance marketing, user acquisition, or growth, ideally within media, entertainment, or digital consumer products;
- Proven success scaling paid campaigns across platforms like Google, Meta, TikTok, and programmatic, with a strong grasp of data-driven optimization;
- Experience collaborating with product, analytics, and creative teams to improve user journeys and drive measurable impact;
- Strong analytical mindset and proficiency with attribution and analytics tools (e.g. Google Analytics, AppsFlyer, Looker);
- Solid understanding of marketing fundamentals across paid acquisition, lifecycle/CRM, and cross-channel measurement;
- Bachelor’s degree in Marketing, Business, Economics, or a related field;
- Fluent in English; additional languages (e.g. Portuguese or Spanish) are a plus;
- Comfortable working in fast-paced, cross-functional, and globally distributed teams.
Benefits
- Quarterly bonuses
- Flexible working hours
- Top-of-the-line equipment
- Referral bonuses
- 28 days paid annual leave
- Annual company retreat - we all went to Dubai together in 2024 and have team and organisation retreats planned for 2025!
- Highly talented, dependable co-workers in a global, multicultural organisation
- Payment via DEEL, a world class online wallet system
- Our teams are small enough for you to be impactful
- Our business is globally established and successful, offering stability and security to our Team Members
Why Sporty
Sporty is one of the fastest-growing digital entertainment platforms, with millions of users across mobile and web. Our mission is to be an everyday entertainment platform for everyone.You’ll join an agile, in-house performance marketing team that works closely with product, MarTech, BI, and analytics. We automate routine, test new channels, and apply data-driven innovation to unlock sustainable growth.