Performance Marketing Lead - Fashion

Blu Digital; London; On-site; GBP 50,000 - 80,000; Full time

Job summary

A leading digital marketing agency is looking for a Performance Marketing Lead to oversee digital strategies for a fashion client in London. You will manage significant budgets across various platforms to drive growth and ROI, collaborating with eCommerce teams to enhance customer acquisition tactics. The ideal candidate will have strong analytical skills and extensive experience in digital channels, contributing to business growth in a fast-paced environment.

Qualifications

• Proven track record in managing digital marketing budgets.
• Strong understanding of digital platforms.
• Excellent analytical skills required.

Responsibilities

• Lead strategy and management of paid digital channels.
• Manage multi-million-pound marketing budget.
• Develop data-driven marketing strategies.

Skills

Analytical Skills

SEO

Digital Marketing Strategy

Campaign Management

Tools

Google Ads

Meta Ads

TikTok Ads Manager

Job description

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Performance Marketing Lead - Fashion, London

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Client:

Blu Digital

Location:

London, United Kingdom

Job Category:

Other

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EU work permit required:

Yes

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Job Reference:

544b99faba06

Job Views:

53

Posted:

22.06.2025

Expiry Date:

06.08.2025

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Job Description:

Performance Marketing Lead - Fashion
London

We are seeking a Digital Marketing Manager to lead the strategy and day-to-day management of our client's paid digital channels, including Google, Meta, TikTok, Affiliates, Display, and SEO.

You will be responsible for driving return on investment and customer lifetime value across online and in-store channels. This role involves building and evolving their digital marketing function to support business growth in a cost-efficient manner.

In collaboration with the Head of Digital Marketing, you will manage a multi-million-pound budget, handling forecasting, optimisation, and invoicing. You will work closely with marketing and eCommerce teams to deliver traffic, sales, and customer acquisition forecasts for online and retail stores. Additionally, you will develop and optimise data-driven marketing strategies across various digital channels to expand reach and drive growth.

The ideal candidate will have a proven track record in managing significant digital marketing budgets and a strong understanding of platforms like Google Ads, Meta, and TikTok Ads Manager. You should possess excellent analytical skills, experience in SEO, and a detail-oriented approach to campaign management.

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