Performance Marketing Lead - B2B Paid Media (Remote)

Blacksmith Agency LLC; Greater London; Híbrido; CAD 60.000 - 90.000; Jornada completa

Descripción de la vacante

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and the narrative when clients ask why.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, optimize bidding and test creative, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.

Formación

• 3+ years hands-on in Google Ads and Meta: you have built, run and optimized campaigns yourself.
• Agency experience across several clients at once.
• Clear spoken English with US clients on live calls.

Responsabilidades

• Own paid media across Google Ads, Meta, LinkedIn and Microsoft Ads for your accounts.
• Budget allocation, bidding, targeting and creative testing, and knowing when to kill a campaign.
• Conversion tracking and attribution you can trust: GA4, Tag Manager and platform pixels.
• Develop the 90 day and quarterly roadmaps for each client, and explain the numbers on calls.

Conocimientos

Clear spoken English

Budget management

Strategic thinking

Herramientas

Google Ads

Meta Ads

LinkedIn Ads

Microsoft Ads

Descripción del empleo

Blacksmith Agency is an AI-first digital agency seeking a Performance Marketing Specialist to own paid media for a portfolio of B2B and growing-brand clients. You will shape targeting, budgets, roadmaps, and the narrative when clients ask why.

You will manage paid media across Google Ads, Meta, LinkedIn and Microsoft Ads, allocate budgets, optimize bidding and test creative, and ensure accurate conversion tracking with GA4, Tag Manager, and platform pixels.