Performance Marketing Lead

Omnea; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Benefits offered by this job

UK Benefits Package

Hybrid work arrangement

Job summary

Omnea is hiring its first dedicated owner of performance marketing in the UK. You will take an existing paid, website and social footprint and turn it into a measurable, scalable pipeline.

You’ll partner with our digital agency, field marketers in the UK/US, and the sales team to optimise spend, improve conversions and build analytics that prove what works. This role is hands-on, strategic and data-driven.

Qualifications

• Experience in a B2B marketing role, in-house or agency.
• Commercial mindset with focus on pipeline and cost per opportunity.
• Strong understanding of paid advertising mechanics (LinkedIn Ads).
• Comfortable with numbers; able to build reports from scratch and explain trends.
• Experience building pages in a CMS and ensuring consistent tracking.

Responsibilities

• Own the pipeline number for our digital channels: how much, from where, and at what cost.
• Build dashboards in Dreamdata using HubSpot and GA4.
• Track campaigns from first touch through to closed won and optimize accordingly.
• Run a rigorous testing cadence and stop underperforming strategies.
• Collaborate with our agency partner, field marketers in the UK/US, and the sales team to drive pipeline.

Skills

B2B marketing

Pipeline mindset

Analytical thinking

Budget management

LinkedIn Ads

Tools

Dreamdata

HubSpot

GA4

CMS

LinkedIn Ads

Job description

Our Mission

Omnea is the agentic operating system for procurement.

Our Mission

Omnea is the agentic operating system for procurement. Procurement touches every pound a business spends, yet requests still stall for weeks and approvals get lost in inboxes. Our AI-first platform changes that: our agents capture requests, route approvals, onboard suppliers, flag risk and track every renewal, while anyone in the business can ask a question and get an answer grounded in their own company’s data. Buying becomes painless for everyone, procurement gets a seat at the table, and our customers have saved more than 100,000 hours of manual work so far.

Companies like Spotify, PayPal, T. Rowe Price, JustEat, Adyen and S&P Global run procurement on Omnea. We’re backed by $75M from Khosla Ventures, Insight Partners and Accel, and we’ve been named the UK’s number one startup in the Startups 100, ranked 11th on Sifted’s 2026 list of Europe’s fastest-growing companies, and recognised as one of Fast Company’s Most Innovative Companies.

Talent density matters more to us than almost anything else. We keep the bar high in every team, so everyone here has real ownership and real impact. Our team is full of former founders and operators who’ve scaled unicorns, and we’re looking for people who want to do the best work of their careers alongside them.

Find out more about the team and life at Omnea here.

The role

We're hiring the first dedicated owner of Omnea's performance marketing.

You're not starting from scratch. Paid campaigns, the website and our social channels all exist (and are working to varying degrees). But nobody's job is to work out what actually produces pipeline and then make more of it. That's this role: take what's already running, find the ROI, and professionalise it into something we can be proud of.

In one week you might work out why a paid campaign is generating leads that never convert, rebuild the landing page that's losing them, build a new LinkedIn audience off the back of our closed-won data, and show the exec team what the pipeline picture looks like.

If you want to run one channel and hand-off the numbers, this might not be for you. If you want to own the loop from spend through to pipeline, and have the data to prove what worked, it is.

You'll work closely with our digital agency partners, the field marketers running events in the UK and US, and the sales team who rely on the pipeline you generate.

What You'll Own

Pipeline and performance

• Own the pipeline number for our digital channels: how much, from where, and at what cost
• Build and maintain dashboards in Dreamdata using sources like HubSpot and GA4
• Track campaigns from first touch through to closed won, and use what you find to change what we run next
• Run a proper testing cadence. Set the test, call the result, and stop the things that aren't working
• Report on what the numbers mean, not only what they are

Paid

• Act as day-to-day partner to the agency: set the brief, shape audience strategy and funnel design, and decide together what to test next and how to deploy 6-figure annual ad spend.
• Own LinkedIn as our primary paid channel: audiences, target account lists, retargeting and sequencing
• Build audiences from our own data: closed-won patterns, target accounts, product signals - rather than off-the-shelf targeting
• Work with content and design teammates to produce compelling content
• Make the case for more budget when the numbers justify it

Website and conversion

• Own conversion across the site: forms, journeys, page structure, and what happens after someone clicks an ad
• Build and update pages using our existing component library and CMS
• Run an ongoing testing programme on the pages that matter, and work with the in-house design team on what comes next
• Ship landing pages for campaigns and product launches, including forms and tracking
• Keep tracking and attribution clean, so the reporting can be trusted

What we're looking for

• Experience in a B2B marketing role, in-house or agency. We care more about what you delivered than where you did it.
• You're commercial. You think in pipeline and cost per opportunity, not clicks and impressions, and you can tell the difference between a campaign that's busy and one that's working.
• You know paid mechanics properly. Audiences, match rates, attribution windows, frequency. LinkedIn Ads specifically.
• You're comfortable with numbers. You can build a report from scratch, spot when something looks wrong, and explain a trend to someone who wasn't in the weeds with you.
• You've built pages in a CMS. Not from scratch in code — assembling pages from components, keeping them consistent, and getting the tracking right.
• You've worked with or inside an agency, so you know how to write a brief and how to tell good work from work that's merely on time.

Nice to have

• Comfortable in tools like HubSpot, Dreamdata, Google Ads, Campaign Manager
• B2B SaaS, ideally selling to finance, procurement, legal or risk
• SEO fundamentals
• Enough Figma to work sensibly with designers

What good looks like in six months

• We know what every pound of adspend returns, and everyone trusts the number
• Paid is producing pipeline we can attribute, at a cost we're happy to scale
• Our LinkedIn audiences are built from our own data rather than off-the-shelf targeting
• The pages that carry the most traffic have been tested and improved
• You're the person the exec team asks when they want to know whether a channel is working

At Omnea, we embrace diversity. To build a product that's loved by everyone, we're best served by a team with all sorts of backgrounds, experiences, and perspectives. We encourage you to apply even if your experience doesn't quite match the full job spec! And regardless of your race, religion, colour, gender, or anything else! If you think you could be a good fit for Omnea, please reach out.

A few things to note

• We offer competitive geo-localised benefits, and you can check out our UK Benefits Package here and our US Benefits Package here.
• We work Tuesdays, Wednesdays & Thursdays in-person at our offices. At this early stage of our company life-cycle it's important to us that we get this together-time, and you can read more about why we believe this is a winning move here
• We're commercial, ambitious and we don't pretend otherwise! We're actively seeking folks looking to make the most of a career-defining opportunity, with the hunger to be part of building something really impressive. You can see our values here and our Omnea Future Founders' fund here!
• We sometimes use AI note-takers to help us transcribe interview notes, so we can be more present in your interview. If you'd like to opt out of us using automatic transcribers, please note this in the free text field in your application, otherwise we'll take your application as confirmation that you're happy for us to use notetakers (whether added to video calls or in the background).

We are proud to be recognised for both our culture and product, and we are just getting started. Join us as we grow!

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