Performance Marketing Lead

AXA UK; Datchet; Hybrid; GBP 40,000; Full time

Job summary

An established industry player is seeking a Performance Marketing Lead to spearhead their digital marketing efforts. This role involves managing campaigns across various channels such as PPC, SEO, and Affiliates to drive traffic and sales growth. You will take ownership of the entire campaign process, from creative development to performance analysis, while collaborating with external agencies for insights. The company offers a flexible working environment and a comprehensive benefits package, ensuring a rewarding experience as you contribute to significant growth in the pet insurance sector.

Benefits

Flexible buy/sell holiday options

Hybrid working

Annual performance related bonus

Contributory pension scheme

Development days

Discounts on insurance products

Retail discounts

Volunteering days

Qualifications

• Experience in digital marketing channels including PPC, SEO, and Affiliates.
• Proficient in web analytics tools for campaign performance analysis.

Responsibilities

• Drive online quotes and sales through digital marketing campaigns.
• Manage end-to-end campaign processes from planning to reporting.

Skills

PPC

SEO

Display Advertising

Paid Social

Affiliate Marketing

Web Analytics Tools

Numerical Skills

Agency Collaboration

Tools

Google Analytics

Adobe Analytics

Job description

Performance Marketing Lead

Role Description

Allianz Pet is now entering the next stage of development and is looking to achieve major growth across its portfolio of brands. Identified for ‘unconstrained growth’, the business is increasing pet insurance distribution across all trading models.

The Performance Marketing Lead will play a key role in deploying our media strategy and online marketing activities. Working across all online acquisition channels (PPC, SEO, Display, Paid Social, Affiliates) you will drive traffic to our websites and increase quotes and sales.

Salary Information

Pay: Circa £40,000 per year.

Pay is based on relevant experience, skills for the role, and location. Salary is only one part of our total reward package.

About You

• Drive online quotes and sales through the delivery of digital marketing campaigns across a range of online channels including PPC, SEO, Paid Social, Display and Affiliates.
• Own the end-to-end campaign management process from planning, developing creative, testing and optimisation to performance reporting.
• Manage incentives and promotions to increase online traffic.
• Work with external agencies do leverage media, creative and data insight to drive sales growth.
• Manage the sign off of marketing assets inline with internal processes and Financial Conduct Authority rules.
• Lead cross-functional project teams to deliver marketing activity and provide campaign oversight.
• Assist in identifying, managing and onboarding new direct partners.
• Closely monitor, analyse and optimise media campaign performance.
• Execute a test and learn roadmap to improve performance further including ad copy, creative and landing page testing.
• Keep abreast of the changing media landscape and explore new ways to achieve business objectives and reach and engage our target audience.

Essential Skills

• Experience working across digital marketing channels:PPC, SEO, Display, Paid Social, Affiliates
• Proficient user of web analytics tools (e.g. Google/Adobe Analytics)
• Excellent attention to detail, with strong numerical and analytical skills
• Experience working with agencies, partners and suppliers.

We support the government scheme “Access to Work” please feel free to ask us about the access to work scheme.

Desirable Skills

• Flexible approach and can-do attitude
• Collaborative and enjoys working cross-functionally
• Excellent verbal and written communicator
• Self-starter with the initiative to drive projects at pace.

What We Will Offer You

Recognised and rewarded for a job well done, we have a range of flexible benefits for you to choose from- so you can pick a package that’s perfect for you. We also offer flexible working options, global career opportunities across the wider Allianz Group, and fantastic career development and training. That’s on top of enjoying all the benefits you’d expect from the world’s number one insurance brand, including:

• Flexible buy/sell holiday options
• Hybrid working
• Annual performance related bonus
• Contributory pension scheme
• Development days
• A discount up to 50% on a range of insurance products including car, home and pet
• Retail discounts
• Volunteering days

Our Ways of Working

Do you need flexibility with the hours you work? Let us know as part of your application and if it’s right for our customers, our business and for you, then we’ll do everything we can to make it happen.Here at Allianz, we are signatories of the ABIs flexible working charter. We believe in supporting hybrid work patterns, which balance the needs of our customers, with your personal circumstances and our business requirements. Our aim with this is to help innovation, creativity, and you to thrive - Your work life balance is important to us.

Diversity & Inclusion

At Allianz, we prioritize diversity and inclusion, demonstrated by our numerous accreditations: EDGE certified for gender inclusion, Women in Finance Charter members, Disability Confident employer, Stonewall Diversity Champion, Business in the Community’s Race at Work Charter signatories, and Armed Forces Covenant gold standard employer.

We embrace neurodiversity and welcome applications from neurodivergent and disabled candidates, offering tailored adjustments to ensure your success.

We encourage our employees to advocate for their needs, whether it’s assistive technology, ergonomic equipment, mentoring, coaching, or flexible work arrangements.

Accessible Application for All

As part of the Disability Confident Scheme, we support candidates with disabilities or long-term health conditions through the Offer an Interview Scheme, for those meeting the essential skills for the role.

Contact our Resourcing team to opt into this scheme or for assistance with your application, including larger text, hard copies, or spoken applications.

[e-mail]

For any inquiries or to submit your application, please contact: Conor McCourt

Closing date 1st May 2025

We reserve the right to close the advert early if we reach enough applications.

Join us - Let’s Care for Tomorrow.

71095 | Marketing & Design | Professional | PG10 | Allianz UK | Full-Time | Permanent

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