Performance Marketing Executive (Video Games)

Green Man Gaming; London; On-site; GBP 25,000 - 35,000; Full time

Job summary

A global leader in eCommerce services in the video game industry is seeking a Digital Marketing Assistant in London. This role involves managing paid media marketing channels, planning campaigns, and generating engaging content to enhance visibility. Ideal for someone early in their marketing career, it offers flexible working, professional growth opportunities, and numerous perks such as employee discounts and sabbaticals.

Benefits

Flexible working

22 days paid holiday per year

Company Share Option Plan

50% game discount for employees

Pension Scheme

Social events

Qualifications

• Experience in community management and/or social media marketing.
• Proven ability to deliver retail-related KPIs through paid marketing.
• Understanding of the video games industry.

Responsibilities

• Support daily running of paid media marketing channels.
• Plan performance-led marketing campaigns for key events.
• Monitor campaigns and report on results.

Skills

Digital marketing fundamentals

Creative content generation

Community management

SEO fundamentals

Communication skills

Education

Degree or equivalent experience in marketing

Job description

About Green Man Gaming

Green Man Gaming is an independent global leader in Distribution, Publishing, and Digital eCommerce services in the video game industry, connecting developers and gamers worldwide through a core belief that games are for everyone.

With a catalogue of over 10,000 games available in more than 195 countries, Green Man Gaming is the largest independent digital retailer worldwide outside of first-party platforms. Trusted by more than 1,250 publishers, the company partners with leading gaming brands across PC and console.

Its publishing division offers a flexible model, enabling studios to retain full IP ownership while accessing targeted services such as funding, localisation, platform integration, and creative strategy. Its in-house marketing services leverage billions of first-party data points to deliver highly targeted, performance-driven campaigns.

Green Man Gaming also provides a fully managed distribution service, enabling partners to increase incremental game sales through a global network of over 180 third-party storefronts.

Headquartered in the UK, GMG generates 90 percent of its revenue from international markets and has received more than 40 business and games industry awards.

Role Overview

It’s an exciting time to join Green Man Gaming as we are growing our eCommerce division. This is a great opportunity for someone early in their digital marketing career to join a dynamic & forward-thinking eCommerce business within the exciting video games industry.

If you’re enthusiastic about all things gaming, are up to date with social media trends, and keen to learn performance marketing channels, then this is the role for you.

Key Deliverables

1. Supporting the day-to-day running of Green Man Gaming’s paid media marketing channels across Search & Social, including: Google, Meta, X (Twitter), Reddit, TikTok, Discord, and other platforms you’ve had success with.
2. Planning and running performance-led marketing campaigns around key business events such as product releases and sale periods.
3. Planning and running engaging, always-on campaigns across our paid social channels to grow Green Man Gaming’s visibility amongst our core audience.
4. Setting up and monitoring campaigns, including ad copy and creative development, target-setting, optimisation, and internal reporting.
5. Working with our design team to build suitable assets for different ad placements and storyboarding videos and memes.
6. Monitoring spend, reporting on bids and budgets with a view on the changing needs of the business to ensure cost-of-sale targets are met.
7. Keeping up to date with digital marketing best practices and trends.
8. Undertaking other ad-hoc projects as assigned from time to time.

You Have

Skills

• A demonstrable record of delivering essential retail-related KPIs such as traffic, new customer acquisition, revenue, and margin through paid marketing campaigns.
• A strong understanding and appreciation of digital marketing fundamentals and a hunger to build even more experience in this field.
• Show examples of creative flair and the ability to generate engaging content across various platforms.
• Self-motivated and collaborative, able to work independently and within a team, multi-task, drive projects, and meet deadlines.
• A proactive attitude with a focus on finding solutions and a commitment to achieving results.
• The ability to develop innovative and engaging marketing campaigns.
• Good copywriting skills with an understanding of SEO fundamentals.
• Excellent written and verbal communication skills, crucial for creating marketing copy, delivering presentations, and building relationships.

Experience

• Proven experience in community management and/or social media marketing.
• Degree or equivalent experience working within marketing.
• Strong understanding of the video games industry and its communities.
• Experience supporting a video game publisher or developer across their social media accounts.

We Have

• Flexible working
• 22 days paid holiday per year (excluding Bank Holidays), increased with length of service
• 1 month sabbatical leave after 3 years of employment and 2 months after 6 years
• Company Share Option Plan
• 50% game discount for employees
• Pension Scheme
• Company Days & Social Events
• Discounts and many other perks